Puppy Electric 2014 sales rose last year 40%~50%

Absrtact: December 25 news, billion power network from six years of vacuum cleaner net sales Champion puppy electrical appliances, puppy electrical sales in 2014 year-on-year growth of 40%~50%, growth mainly by new users contribute. Although sales growth can still keep puppy electrical appliances in full network

December 25 news, billion power network from six years of vacuum cleaners net sales Champion puppy electrical appliances, puppy electrical sales in 2014 year-on-year growth of 40%~50%, growth mainly by new users contribute.

Although sales growth is still able to keep puppy electrical appliances to maintain the ranking of the entire network, but the founder and CEO Tan Chong told billion power network itself on the competitive landscape has a new thinking, the next few years puppy electrical development strategy will occur some changes. "The growth of new users slowed in 2014, and we grew faster in the past." ”

Prior to the small household electrical appliances brand to billion power network said that 2014 is the most competitive small household electrical appliances one year, double 11 to enter the venue of the business than 2013 increased by one times. In this respect, Tan Chong judge, small household electrical appliances online high growth period has passed, and the industry may usher in Cross-border competition. "Traditional vacuum cleaner brand competition is relatively stable, but in the future does not exclude such a brand like millet into the rob market." ”

Photo: Puppy Electric founder and CEO Tan Chong

Based on the above judgments, Tan Chong to billion power network revealed that the future puppy electrical appliances to consider from three aspects to improve the threshold of competition, and strive to maintain the brand in the hearts of users have a unique value.

One is to return to the line shop, the main purpose is not sales, but product display and after-sales service. "Now consumers have a basic concept of online goods, but five years after the commercial mode is what?" Perhaps the user is completely unaware of the actual length of the product, which requires the offline shop to play a role in the display. Before the transaction is completed online, puppy electrical appliances hope to allow users to experience and feel the new products online. ”

At the same time, the after-sales service is the weak part of the vacuum cleaner industry, as the brand competition will inevitably be valued by the merchants, the next shop will also assume some after-sales service function. Before the puppy electrical release "Hi Repair" is also to improve the after-sale measures, do not limit the quality of the product itself or the user caused by man-made fault, as long as the product problems all by the puppy electrical appliances to give free warranty.

Tan Chong said, puppy electrical line shop location and model is still in the planning, but the first choice is certainly not to enter Suning, Gome and other traditional chain stores. "Puppy electrical appliance is the first settled gome, Suning electric vacuum cleaner brand, since the 2007 settled Taobao gradually from the line completely out, offline chain retail problems in the industry know, although they are changing but not completely." So puppy electrical Line store First choice is certainly other partners, also do not exclude self-built. ”

Second, in product building on the first competitor step, clean electrical appliances, intelligent robot is the future of the direction of adherence. "To be honest, the market is competing faster than the competition has yet to respond, and our products have come out," he said. When the competitor reacts, we are doing the next product again. "Tan Chong said that the competition on the road not only to spell perseverance but also to spell the reaction speed."

Third, do a good job of brand precipitation, not exclusive with the new sharp brand cooperation. Billion power network to understand that the day cat household appliances TOP10 sellers ranking relatively stable, for the entire network to maintain six years of vacuum cleaner sales champion Puppy electrical appliances, tan Chong that as long as the brand value will have their own market share. "Every year there are new registered brands to join, but they are very low probability of survival, not a few billion investment is difficult to compete with puppies." Even if it is a competitor such as Millet to kill into the vacuum cleaner, puppy electrical appliances will also be due to the brand precipitation without losing the market. Because when the product width of millet to extend to a certain extent, as long as there is a category of problems will cause a trust crisis. And the vacuum cleaner has dozens of models, while emphasizing after-sales service, millet a brand can not eat all the market. So I sincerely welcome millet to the vacuum cleaner market bigger, so that the puppy electrical appliances can be with the increment. If millet in the industry to find partners, puppy electrical appliances are not exclusive. ”

Billion power network from small dog electrical to learn that the domestic vacuum cleaner households less than 6%, puppy electrical appliances will focus on the vacuum cleaner industry, but will continue to expand overseas and domestic market.