Purchasing Japanese electrical appliance retailer laox30% Suning or costing 60 million "Western Learning for use"

Summary: Nikkei News disclosed that Suning will buy laox about 30% shares, become the main shareholder and won the board seat. "Suning clearly hopes to learn from the highly competitive Japanese consumer electronics retail market from the Laox learning pricing strategy and customer service management tips."　　"Su Ning the first step of overseas expansion lock the Japanese laox ——— a long history (than suning 60 years old), but the annual revenue of less than 3 billion yuan electrical appliances retail enterprises. The Nikkei news disclosed that Suning will buy laox about 30% shares, becomes the main shareholder and receives the board seat. "Suning clearly hopes to learn from the highly competitive Japanese consumer electronics retail market from the Laox learning pricing strategy and customer service management tips." "Yesterday noon, Suning Appliance (002024) announced that Laox really put forward cooperation will, the two sides have communicated." But so far, no binding legal documents have been signed with Laox. Su Ning Electric Appliance Securities Affairs Representative Feng euphemism said "the equity cooperation is not mutually exclusive cooperation way."　　Su Ning yesterday's share price fell 0.6%, to 16.5 yuan closes. The Nikkei news, which will buy about 30% per cent of Laox, said Laox would issue about 1 500 million yen (about 107 million RMB) shares, accounting for more than 50% of its equity share. The shares will be sold to a Japanese company that acts as a middleman between the two parties, and Suning buys about 30% and becomes the main shareholder, gaining board seats. The agreement will be reached as soon as next week.　　If true, Suning will take out 60 million yuan. Su Ning Electric Appliance Securities Affairs Representative Feng said, "in the process of contact, equity cooperation is not mutually exclusive way, but now there is no substantive content." "In contrast to the acquisition of the Morukin, Suning bulletin with a considerable text to introduce the status of Laox: Entrepreneurship in 1930, the Tokyo Exchange Board in the second part of the listing. "In recent years into a more serious business environment, the 2008 fiscal year to achieve sales revenue of 40.648 billion yen (about 2.886 billion RMB), net assets of 4.541 billion yen (about 322 million yuan)." "The tenth-largest household appliance chain in Japan announced in April that 15 suburban outlets would be closed by the end of September.　　The 15 stores in the 2008 fiscal year sales of about 11.7 billion yen, accounting for laox total sales of 21%. Increase the sales of a single store covet the Japanese experience what does Su ning buy laox intended? The Nikkei analysis said, "mergers and acquisitions can introduce Japanese-style efficient shop operation methods, access to Japanese household appliances store price strategy, customer reception and other experience, and through Laox to master the trend of product trends, procurement of Japanese electrical appliances and groceries and other products. "In fact, improving the sales of a single shop has always been a good thing for suning." 2008, Suning Nanjing Head Office (the Xin Jie Kou dian) reached a single shop annual sales of 1.8 billion yuan astonishing record.　　Suning Electrical Appliances President Weimin In joy also sigh, if Suning has 100 of the two-word shop, what worry is not the world's top 500? 100 five-Jie KouShop is not easy.　　The Nikkei said that although Su Ning is China's home appliance chain giant, but the unit area sales only is Japan biggest electric chain mountain field Motor 1/5. "Western Learning for use". Weimin Remember the early days to Japan to visit the "encounter": the front store Japanese smiley face, to see the background logistics, the other party immediately to prevent.　　This can understand why Su Ning uses little money to buy a small and medium-sized home appliance chain in Japan ——— not to fully enter the Japanese market, but to learn the core competitiveness of Japanese home appliances chain: Logistics and information technology. Yiu Wenqi, an analyst with the Great Wall securities industry, said she was not particularly bullish about international mergers and acquisitions in the country, where competition was fierce. "From past experience, cross-border mergers and acquisitions in retailing are difficult to achieve," he said. General expansion of the international market to contribute to the profitability is not particularly good, unless in logistics, management and procurement in the local advantage is particularly obvious. ”