Purchasing market facing shuffle to purchase the way in which side

The general Administration of Customs September 1 to adjust the exemption tax on overseas postal parcels, the individual mail imported goods exempted from the original 500 yuan to 50 yuan, as long as the tax should be paid more than 50 yuan, the full price of goods to pay import duties. And the popular commodity tax rate is very high: cosmetics to levy a 50% import duty, digital products, watches class Levy 30% import duties, gold and silver jewelry and stationery products such as 10%.

The introduction of the policy, so that the domestic purchasing site feel the pressure and crisis. Because the supply channel instability, low profits, foreign supply channels are immature, many purchasing businesses have withdrawn from the purchasing market. Originally extremely lively purchasing market, faced with a comprehensive shuffle.

After shuffle of the purchasing market pattern will develop? Is there any hope to purchase the website? In this article, the author states the following views:

One, purchasing promotion of social fashion consumption

With the continuous growth of China's GDP, per capita income and per capita consumption levels continue to improve, people's fashion consumption awareness and the concept of consumption more advanced. A variety of foreign brands, fashion goods are much favored by the people. But the high prices of foreign brands have deterred many people. And the biggest charm of purchasing is its "good value for money", helped a lot of fashion people and professional white-collar, solved for a foreign brand very much like, but because the price is too late to buy the problem.

An advertising company in Beijing, Ms. Li said: "The purchase is really cost-effective, I in the ' American Shopping Network ' http://www.usashopcn.com/just bought an American original Apple tablet computer, if in the domestic shopping malls, stores, market prices are at 8000 yuan." And I through the "U.S. Purchasing network" to purchase, only spent 4880 yuan, but also parcel post tariffs. Through purchasing is just more than go to the mall to buy directly, a few days later and own, than the original price of nearly 60 percent cheaper, really is too value. ”

In the process of social and economic operation, when the market price of a certain commodity exceeds the period of people's consumption, it will slow down or stall the overall consumption speed of the commodity. And with the purchase site this channel, in essence, to solve the problem of expensive, improve the enthusiasm of people's fashion consumption, promote the social fashion consumption progress and maturity. It can be said that purchasing in China's market economy development, played a positive role in promoting.

Second, the demand for purchasing market continues to expand

Due to the huge market demand and economic benefits, China's overseas "purchasing" market began to flourish in 08, with a scale of 2.895 billion in 08. By the end of June 2010, the market transaction size of overseas purchasing reached 7.82 billion yuan, the end of the scale is expected to reach 11.03 billion yuan.

Under the influence of RMB appreciation and economic crisis in recent years, overseas purchasing appears more economical and affordable. Fashion needs stimulate the purchase market demand is expanding, domestic purchasing market is expected to increase at more than 10% of the speed. The United States, Europe, Hong Kong, Japan and South Korea and other countries are still the focus of purchasing, cosmetics, milk powder, food, health products, books and records, to electronic products, jewelry watches, apparel footwear, bags will be the main category. Such a rich variety of goods, almost including domestic fashion consumption of all the mainstream goods. Rapid expansion of the market share, but also proved that the trend of people's purchasing demand is growing rapidly in multiples.

In particular, foreign brands of health care products, good quality, pure ingredients, obvious effect, no false publicity, has been completely accepted by the people and trust. "American Shopping Network" of propolis, health care calcium magnesium tablets and other commodities, there have been a series of consecutive robbed empty, rob the phenomenon. Therefore, although the national policy to reduce the purchase of profits, but in the huge market share, purchasing site if you can continue to enhance their competitiveness, maintain the stability of purchasing market, there is still a bright future.

Third, purchasing site to have a mature sourcing

The root cause of the high cost and low profit of the domestic purchasing is that although the way of purchasing operation is different, there is a widespread limitation of supply and the problem of immaturity. Today, the domestic purchasing site's operating model is broadly divided into two categories:

The first category: is to go directly to overseas bulk purchases of goods, their own stock to the consumer form of online sales, requirements of the site has sufficient economic strength and crisis affordability, market risk is relatively high.

The second category: Taobao owners and users of the Web site, in the user orders, the site will be directly through the overseas shopping website mail order home. The market is less risky but less profitable.

These two modes of operation have not formed a stable and rich source of access, so low profit margins, controllable commodity supply is relatively small, usually a website can not provide a relatively complete purchase of goods. It is precisely because of this that the policy impact on the purchasing market has formed such a huge impact.

But as long as the purchase network to long-term strategic vision, the establishment of professional procurement channels, and brand suppliers to achieve strategic cooperation, this situation can be completely changed. "American Shopping Network" in this policy impact is less, through the "small profits but quick turnover" strategy, in meeting the needs of domestic users while ensuring the benign operation of the site.

Journalists believe that as long as the purchase site to ensure the cost of sourcing, logistics management, promotional, member Baojin, after-sales service, in the fundamental satisfaction of the consumer demand for fashion, China's shopping site tomorrow will be more beautiful!