Pure practical anatomy: the outlet of Chinese medical station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

From 2012 Baidu Integrated Domestic medical website market began. All kinds of medical sites in the spring is the head. After half a year. Restored weights ranked the medical station. or very few. And in all kinds of webmaster forums, we discuss the most of the proposition is: the way to the medical station where? I also want to know the answer. Although I am soy sauce. Read a soft article this morning. Suddenly have a feeling. Immediately the hot code under some humble opinion. Valuable。 Hope can arouse common concern and thinking.

The idea of a foreigner is clear. Domestic Chinese-style SEO went to the extreme. Baidu a change. All fart. In fact. We should stand on the user's point of view. Change the angle. The world suddenly lit up. Here are some personal views on the way out for Chinese medical sites. (Pure practical anatomy.) Not parallel imports. Pure dry Goods. )

1, the development of user-oriented service Web site

What is called user orientation. Why Baidu will retain the medical class question and answer platform. There may be some business reasons. We don't speculate on this. But you can't deny the user experience of those industry quiz platforms. The attending physician of each major hospital answers online. Then drainage to the corresponding outpatient clinics in major hospitals. This is not the future direction of a medical profession. Then do the Enterprise station. We can also develop a user-oriented enterprise station. In addition to some special products and qualifications in the hospital. We do more customer real needs. Can shorten the customer consumption and consultation time of some pages and sections. Example: In the site eye-catching place to do a number of customer service-oriented functions. such as online registration. such as personal expert online solution. For example, book a bed online. such as personal electronic medical records and so on some column characteristic service. Experience a good station. Ranking naturally there will be.

2, development and increase user experience mobile phone application

Mobile internet age. This mobile phone application class software. has been far from simple Web site drainage so simple function. Online payment. Order online. Online booking. Online query and other practical face 2 face function has become more and more popular and popular. A slightly more formal hospital. I think I should consider the problem of investing in mobile phone applications. Layout. I think. Or jump out of the product and optimize the circle. Everything to the user Service and convenience as the premise. You walk in the front. You are the fastest-earning. Example: Can do some old age heartbeat and blood pressure test and data summary function. Keep your family focused on the physical state of the elderly at home.

3, micro-credit microblogging and other enterprises from the development of media

Micro-credit and micro-blog can do business from the media, but also only the enterprise from the media part. And from the media to attract sales of the tutorial. We can go to Baidu. . But probably the meaning is consistent with the idea of Baidu. is to stand in the user's perspective to think. Increase the degree of experience. Real effective and timely and can get the help of the push is to really retain the user's push platform. Example: Conventional hospitals can push daily health tips and recipes for healthy diets in a timely fashion. Gynecological hospitals can timely push the health of pregnant women and the family's day-to-day care of pregnant women knowledge. Let users focus on every day to see fresh and useful dry goods. Then you succeed.

4, fully enlarge the public welfare marketing

Why zoom in. In my opinion. All marketing means of the medical profession will be classified and attributed to public public good marketing. Dilute the marketing trail. this. In fact, many hospitals are doing. But it's just a little fur. For example, the District Medical Service Division 30 free male examination for gimmicks to get a bunch of lists. And then everyone believed it. Ran over to check. The final charging project has been increasing desperately. When things are over. Many people Xiunao the discovery. I seem to have fallen into a trap. Even your treatment is what customers really need. But the resistance in his heart must be hard to eliminate. Late。 I don't think it's late. So if you do public service marketing. It must be a real public good marketing. Example: A hospital can pull out a group of people every week. To the elderly more concentrated community or park on duty. Free blood pressure and free counseling. Involving charges and follow-up treatment. Please allow the elderly to accompany their children. Give a treatment plan. Let the customer choose for themselves. Where to go. What treatment.

5, some other thinking

The optimization of the domestic medical station to the extreme is not a bad thing. Because from the reverse we can predict the future of the medical industry site will be all for the user needs as the benchmark of the typical case. Baidu's crackdown is also inseparable from domestic policies. Being a webmaster is not limited to a regional circle. Industry wind and the national wind are all we must always pay attention to and grasp. Enemy win. The medical station will be broken in 2013. Ushered in a Chinese-style webmaster revolution. You have taken the first step. has already walked in front. These are the old cat personal practice more than 7 years of in-depth analysis of the actual combat. For webmaster communication only. Do not do academic research.

Milan Beibei http://www.wxmlbb.com All rights reserved. Reprinted with the Web site. Thank you very much.

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