Pure travel: Two times of grassroots entrepreneurship 72% of people eager to self-tour

At present, custom tourism has become the next target for people to pursue. More than 72% of the people in the country travel, will choose self-help and semi-self tour. Some of the tourism site features small groups have custom-made the embryonic form of tourism. From the airline ticket business to custom travel, as a custom tourism forces, the pure travel will have what kind of performance? To the custom tour of two pioneering pure travel founder Menglei is a grassroots origin, grew up in Shandong ordinary rural families, teens alone in Beijing, the social bottom of the hard work gave him full exercise. Talking about the previous entrepreneurial experience, Menglei said: Before is to do the ticket booking, do is a sleeper this brand, to make a point, in Beijing can foothold. Start at the beginning, want to do custom travel this thing. "The Tourism Act of April 2013, which broke the travel agency to get kickbacks from shopping and out-of-pocket projects, led to the transformation of traditional large groups into small group personalities." Accommodation, transportation, tickets, tours, transfer machines, visas and other links are split apart, mining profits, to a substantial customization. Menglei, a wide field of vision, entered the custom travel industry in 2013. And the pure travel team and the sleeper's relations are not big, except eldest brother Menglei, basically is the brand-new troop. The company has standardized equity allocation mechanism and reasonable incentive mechanism. Menglei introduced technology, operations and other aspects of the cattle, for the new team to create brand new. Talking about profitability, Menglei said: "We are online in June and now the revenue is about million." At present it is in a relatively burning stage. As for profit, it depends on what you think. If you want to make a profit, there is plenty of margin in the market. Do not have to consider the background, data and other accumulation, without the user experience to do enough, immediately can be profitable. But it can only be a business, not a career, not in line with our original intention. "To create the most intimate memories Menglei a very sharp business perspective, he found that more and more peers are emphasizing the personal experience of travel, but family travel with friends is the present and the future for a long time the trend, because the fun of travel not only from the personal experience, More often it comes from the joy of sharing with someone close. Talking about the positioning of pure travel, Menglei said: "We are purely travel positioning, is family, friends of the first choice for outbound travel." We in the brand promotion time, will emphasize the affection and the friendship, enhances everybody's emotion to resonate, will also carry on this idea deeply to the product design, increases in the journey with the family member and the friend participates in the experience link, builds belongs with the most intimate person to have the good recollection. "Quality of service is the core of the so-called core competitiveness, I personally think it is a relatively virtual thing, the service industry, the ultimate fight is people, including integration ability, training system." Unlike hotels, restaurants have a talent delivery mechanism, tourism is not these. Service quality is the biggest pain point of tourism industry, and the core competitiveness of pure travel is service. Quality of service can not be said that we have enough sincerity and action, we launched the SPC service quality DozenSub-system, as a customer payment after the assessment criteria. "Different from the travel industry before the full settlement of the rules, the pure travel guests can only pay some of the costs before departure, the remaining money and so on after returning seven working days after the settlement, and can be based on the quality of service satisfaction to determine the payment ratio." Customer satisfaction is based on a rigorous and meticulous management process and scoring standards, which is the exclusive standard for the introduction of the SPC. The SPC standard of pure travel includes customer reception, domestic customer pick-up, overseas guide standard, Overseas use vehicle specification, overseas details Five assessment system, examination details from telephone consultation Three rings must be answered, to all the reception vehicles must be prepared to prevent rubber boots cover. Menglei said, pure travel only in the internal service management to achieve the ultimate, in order to allow customers to enjoy the real quality of service. "As to whether there is a need to worry about malicious bad reviews, Menglei performance is very optimistic: most customers have considerable economic strength and social status, we should believe that their guests, as long as the pure travel can provide them with a commitment to the thoughtful service, the guests are truly satisfied, will not let us down. "To create O2O three-dimensional service platform price high-end, experience general, is a common problem of custom tourism, its reasons behind the control of resources and O2O line part of the service chain." In fact, to achieve complete custom tourism O2O "is a very difficult thing: first, the tourism enterprises should have a professional operation team, the integration of resources and the ability to deploy, in addition to control the line and offline interaction between the various links to truly O2O customized travel. Pure Travel offers the first online experience service--The exclusive pleasure center. Guests can make an appointment and travel by car to the store to communicate with a purely traveling private consultant, who will be able to experience sheer pleasure in advance. And for the inconvenience to customers, pure travel more free to provide consultants door-to-door service, the real line of communication to achieve the ultimate. Talking about the combination of line, Menglei said: "The internet will improve your efficiency, the original manual work by the Internet to solve, now we increasingly rely on online to complete the transaction, and this volume is more than expected." "When the 2.0 iteration is complete, we will put more features online, including payment." Now, the customer unit price is very high, some payment platform may not be able to pay. "Pure travel attempts to use a transparent product unit price composition plus reasonable profit space, so that the custom travel target audience clearly consumption, and then detonate more personalized demand release." I dark Horse: Custom Tour products more Test the ability of the travel business resource integration. Because of the lack of standardized processes and a unified product repository, custom travel may become a labor-intensive industry. Need to invest a lot of human design personalized characteristics of the circuit, in terms of operational efficiency is not more than traditional travel agencies have an advantage. High labor costs will directly push up the price of products, but also let the market form the biggest impact of large-scale challenges. In addition, the diversity of user requirements challenges the standardization process and the richness of the product resource database, and the platform system technologyThe operation puts forward higher requirements. The establishment of process standards, the accumulation of product resources and the investment of technology is a long-term process.