Purple Hin: How to plan the topic of the website

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What is a website project? Use a point, one thing, a theme to plan a page or an activity of the Process page, the page will contain the corresponding modules and channels of the site involved in the feature and the content of the event display.

Why do websites need special topics?

Any site is composed of a large number of content, here is not to discuss the content of contributors are users or Web site editors, how to integrate information content, is the site to attract attention to the key. The site will be part of the content from a large number of databases out to show everyone, this produced a topic. Topic topics are extremely important, good topics not only for the site to bring traffic, but also to attract some users, greatly improve the probability of the site is searched, to some extent, optimize the site's search engine. At the same time, the user needs of the information centralized display in the topic can facilitate the user's browsing and search, reflecting the content of the site comprehensive and system, but also to help the site PR value promotion.

Common topics fall into several categories:

Activity-type topic: This kind of topic is the most common, through an activity point, the website celebrates the form unfolds the activity, this kind of topic involves more pages, the application page, the registration display page, the activity flow, the introduction and so on;

Content Aggregation Topics: Classification display information type, this kind of topic is generally more simple, most of a page can explain the problem, such as Taobao often held a similar theme of jeans, furniture, etc., the site of a classification of information centralized display to guide users to do some of the functions of the site to operate;

How to plan a website project?

The planning of topics and topics is the highlight of the website information content planning. Is relative to newspapers and other paper media "One thing a report" for the content of innovation, such as the Super Girls can be a comprehensive display of the latest Super Girls report, pictures, travel, super girls process, etc., to facilitate the **ns of inquiries and information needs, will bring a certain effect on the website operation, select a good topic is the content of the planning, comprehensive display of the theme of the information become the main needs of the project planning.

Considerations for Planning Topics:

Many people think that thematic planning is simple, ordinary editors can be independent planning, of course, we can not say that there is a problem, the topic, after all, is a site content of a convergence show, need to involve the specific process of the place is not much, more is the unique UI design and creativity; But there are places we need to pay attention to.

1. Since it is the site of the topic is to serve the site, whether it is the theme of the event or the content of the clustering of topics, our goal is only one for the operation of the site to promote the role of the promotion of the site's PVIP even PR; then the project must have a website entrance when planning Click a button to enter the home page or other channels, not to say that the user has seen the topic on the point off, the loss of users, but to the people first through the topic to attract, in through the content to retain him, so the portal must not be less, even if only a short text chain;

2. General topics should have their own navigation, the navigation referred to here refers to the navigation of the topic itself, especially the navigation of the special topic, which includes: activity flow, detailed description of activities, application form, registration, etc., so that users can find more convenient entrance, guide him to operate, to participate in activities, Do not put the navigation here for site navigation, so that users are not careful to navigate to the site of other channels of the page, will cause the loss of users;

3. The topic has certain rules to follow, the special banner banner, the special description, the formation arrangement, the registration demonstration, the media concentrates and so on, noteworthy is if our topic is to attract the user to participate in an activity or downloads a certain kind of software, the button here must be obvious, Let the user at a glance clear topic content can in the shortest possible time to find participation in the entrance, can be very good to achieve the effect we want. The button here do not pursue a novel design called tab or text chain form, from the UE experience, this kind of registration will be relatively traditional button effect, user habits do not easily destroyed.

4. The topic of banner banner, banner banner to have a certain visual impact, can say whether a project success, and topic banner and UI design is novel and creative has a great relationship, the user points into the topic first see is the topic of banner, In a moment can convey to him the topic of the topic, will have a very good effect.