Purple Medical: Mobile Medical care by dermatology

Fallujah's real goal is to start a specialist medical institution that starts on line and extends to the offline. Article | Colin innovation China "The final showdown, facing the mobile medical company focused on the skin field of online medical purple Medicine", the Citis partner in the language: Mobile medicine has a certain controversy, but dermatology is a remote care in the less risky department, you found a clever entry point. Fallujah's own judgment is bolder: dermatology is not only the most promising point of entry for mobile medicine, it may even become a breakthrough in the entire industry, which may result in the creation of an online, extended to the line under the specialist medical institutions. While purple medicine is still in its infancy, Fallujah hopes to make it more plausible. Doctor Entrepreneurship: To do the product of the attitude of Concord Medical School eight-year medical doctor graduated, after graduation in Beijing Union Hospital Medicine, has founded a doctor SNS daytime make ", and joined as the spring Rain CMO, this series of resumes, so that Fallujah and mobile medical care looks exceptionally match. Fallujah has a dual gene of internet and medical care. From the internet point of view, the controversy over mobile medicine is well known, the medical treatment of this is a traditional but it is difficult to be replaced by mobile phone and app completely. Before the establishment of purple Medical, Fallujah in Concord work observed that dermatologists can reflect the disease through pictures. In the time of the spring rain, online user feedback confirms his guess. And a lot of dermatology diseases will involve the privacy of patients, the online doctor will be troubled. The patient's demand was obvious, so the physician-born Fallujah chose to cut into the dermatology. The internet industry is a combination of idealism and creativity, but Fallujah is a doctor first, meticulous and cautious. For the dermatology of the online diagnosis and treatment, Fallujah found a theoretical basis: a foreign discipline called teledermatology (Digital Dermatology), that is, remote skin disease diagnosis and treatment, has been a very in-depth study of this problem, and confirmed that most dermatology problems can be judged by pictures and symptoms described, The accuracy of remote and facial diagnosis is almost the same. and Fallujah's internal medicine is not suitable for online diagnosis and treatment, because the causes of internal medical conditions are often complex, and the risk of treatment is greater. Users on the internet said stomach pain, if which doctor online to tell users what to do, it means that he is rather irresponsible, because the stomach pain contains from the lightest symptoms to the death of the malignant disease (various possible). "The dermatology feature is that the risk is small and the required drugs do not have too much side effects." In fact, Fallujah's dream is different from other mobile medical entrepreneurs. He did not want to be a spring rain like the comprehensive flow entrance, he hopes to set up a specialist medical institutions, the basic purpose is to use the Internet to treat patients, from the first visit to the cure to provide a one-stop full service. The so-called treatment, he believes that the real medical care will need to line up under the tie, purple medicine sooner or later to go offline, the establishment of the entity specialist clinics. I am looking forward to having that day, "Fallujah also excited to think about the future, and IThey will be the first medical institution to grow up online. "Of course, purple medicine needs mobile products to go to the head cannon." It launched the app for my doctor "'s use of the process almost to restore patients in hospital for medical treatment." First of all, the app's first screen is not the type of patient, but it's recommending a specialist for the patient. The doctor's resume is directly attached, and the doctor's online interrogation is efficient. Users can ask for free random questions, or spend 9.9 yuan to designate a doctor to seek medical advice, similar to hanging expert number. In the case of the patient, the user can describe it by word, picture, and voice, and there are some tips from the app, such as how to take a picture under what light to better reflect the affected condition. Fallujah collected data showed that most of the dermatological diseases can be addressed by topical or oral medications, so the product will link to the drug sales interface, which can be used to earn revenue from purple medicine. After the consultation is the patient's continuous communication, Fallujah called the follow-up service. On the size of the department, Dermatology is only one-fourth of the most popular departments, such as gynecology and Pediatrics. As an Internet product, its access frequency will be limited. Fallujah is also trying to improve the frequency of visits, such as dermatology has a lot of chronic diseases, the treatment cycle needs 3 months to half a year, and has a certain degree of recurrence, so that patients and doctors to maintain continuous contact. However, Fallujah that 20% of dermatology cases are difficult for doctors to judge and determine with their naked eyes. The only advice my doctor would give for this kind of problem is to get the patient to the hospital. Moreover, this product only concentrates on the treatment, does not involve the health management, refuses to send the information and so on and the treatment does not relate the diversion practice. As for how to invite doctors to enter-purple medical care does not require old experts, I prefer the middle-aged and young backbone doctors. "In the field of evidence-based medicine, experience is only on one hand, but also on the basis of experience with new cases and new knowledge," Fallujah said. Chinese doctors rely more on experience and slow to accept new knowledge, while doctors in developed countries learn almost every day. Purple medicine needs to find a doctor who is proficient in mobile internet and maintains a learning attitude. As of September 2014, the Purple Medical platform has a total of three doctors, 1200 users, 1.5 million people. Taxi software to give the inspiration can be seen, doctors from the Fallujah want to do an attitude of the product. The spirit of the Union Medical school has always affected me, "Fallujah said," Concord Spirit is to do things rigorous, professional. Sometimes I get into a dead point, but I'm responsible for every patient. My senior--Lilac Garden founder Li Tiantian is also like this. "In 2009, Fallujah with his high school classmate-angel investor Boys with the creation of the day, the model is similar to happy net, for doctors to provide a SNS form of social venues, the introduction of doctors also import drug companies, from the latter here to obtain income." When he founded the White Angel, he was a part-time entrepreneur, then he realized the spring Rain founder Rui, and contacted the concept of mobile internet. Mobile Internet is a big trend in the future, and IHope to be able to walk in front, so at that time thought, if oneself full time comes out to start a business, must do the mobile Internet. After joining the spring rain in 2012, he was responsible for all the business of communicating with doctors. Fallujah that the focus of cross-border "is to maintain the mentality of learning, Fallujah spent a lot of time pondering various types of mobile products." He likes to drop a taxi, because this product only needs the user to operate a few, very concise and clear, does not have any superfluous function, the new version of the update is very few, can see the founder oneself think more understand. Medical and taxi looks far away, but Fallujah think that the taxi software has some inspiration to himself: In fact, taxi software to do things and mobile medicine have in common, a taxi is also a thing can not be separated from the line, but the taxi software can be passengers and drivers communication problems to solve, That is, the information flow rate of users and service providers is quickly mobilized to enhance the efficiency of the whole industry. However, there are a number of challenges for Fallujah, for example, how to get a patient with skin disease needs to know about purple medical products and turn to it? Because the dermatology section is very thin, Fallujah can not be like a taxi software or some mobile medical peers to burn money to change traffic. Entrepreneurship is like a cross-country race for him to see the end in front of him, but he has to climb the nearest ditch. At present my doctor "does not have the income, the doctor each patient carries on each diagnosis, the purple medical treatment must make the corresponding subsidy to the doctor." However, Fallujah has been invested in the pre-a round of the Jinshajiang Venture and the nine-hop venture. There is still time for him to explore.