Push a kun. Talking about the way of network team management

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Guest profile: The people of the customs, are living in Beijing. Domestic famous Network Marketing experts, Network Marketing consultants, network marketing trainers, public service marketing organization, "Blue Beacon" members, famous marketing promotion website "push a" founder. Engaged in the Internet industry more than nine years, long-term commitment to the Web site planning operations, Network Marketing promotion, Sem/seo and other aspects of research and practical work.

In the past few years, Mr. Kun has made a free diagnosis and consultation for thousands of websites and enterprises, which has benefited them deeply. Its founder of "Push a network Marketing college" has accumulated training of hundreds of people, cultivate a group of Internet elite, of which more than 10 people, has begun to be the head of the Enterprise, Department director, operations director and other positions, and even has grown into a well-known network of cattle. Kun Details: http://baike baidu.com/view/2078219.htm

Lonely Xiao Dream: everyone good, very welcome to listen to the host by Lin Xi Pavilion, the 38th Lin Xi Pavilion daily One visit to the comprehensive interview program, tonight we are very honored to the invitation to the current push a founder, Kun teacher.

Lonely Xiao Dream: Kun teacher is now living in Beijing. is a well-known network marketing experts, Network Marketing consultants, network marketing trainers, public service marketing organization, "Blue Beacon" members, famous marketing promotion website "push a" founder. Engaged in the Internet industry more than nine years, long-term commitment to the Web site planning operations, Network Marketing promotion, Sem/seo and other aspects of research and practical work.

Lonely Xiao Dream: Kun teacher has for thousands of websites, enterprises have done free diagnosis and consultation, so that these enterprises and the site to benefit deeply. Its founder of "Push a network Marketing college" has accumulated training of hundreds of people, cultivate a group of Internet elite, of which more than 10 people, has begun to be the head of the Enterprise, Department director, operations director and other positions, and even has grown into a well-known network of cattle.

Lonely Xiao Dream: In fact, Xiao Dream know Jiang teacher is also a chance, well, nonsense not much, we let Jiang to introduce himself, let everyone more in-depth understanding of Kun teacher.

Kun: Oh, thank the Moderator of the introduction Ah, but also thank Lin support, actually introduced a lot of, listen to very bluff, I, that is, a personal webmaster, but do more than a few years, now is 2011, just dry for 10 years, may be more than a point of doing, experienced a bit more, Experience a little more, other really nothing. In fact, I often say to people, I mixed very bad, really not good, you see people do the Internet is that what level, right? Then we do not compare cattle, some grassroots are better than the mix, there is nothing to say.

Kun: Just said I was an expert, I heard this really ashamed, in fact, when I was a child, I still have a dream, then very simple, I believe that everyone has a dream when they were young, I said I want to be a scientist, later found that this scientist is too difficult, the general scientists are Professor level, when not, then I will be an expert bar, Eh, after doing this internet dry for 10 years, the Internet is not to say? In a field of 5 years to become an expert, now found, alas, now I found that the experts this two taste changed, right? People say experts, like swearing, to tell the truth, now I generally do not love to call me experts, I said you are experts, Your family are experts, hehe, open a small joke, so said, there is no introduction, the introduction of this is the more than 10 years, the implementation of more, has been the director, I am not very good at speaking theory, let me say I will not speak, I generally speak is to share experience, perhaps we will also find that I blog are some analysis, writing experience.

Kun: This 10, has done more things, the earliest time is the internet to sell things, because that time is called E-commerce Ah, there is no Taobao, and later it is also the operation of their own website, also participated in a few years of work, with a few years of experience in the workplace, now do the push a formal commercialization, set up a company, about the company this piece, I've run three companies, and in the early years, I made some money in my hometown, 01 well, just contact the Internet, it was also very profitable, earning a small 1 million, the result was too young, you want to ah, 20 years old, you can earn a small 1 million, self-confidence inflated too much, that time, My hometown one months can earn more than 1000 is already very powerful, at that time earned money, want to open the company, lose light, in making money, surfing the net, in the open company, lost, and then make money ... Open the company one time, pay back! Finally in making money, they dare not open the company, to work in Beijing, why the company all compensate, do what on the Internet? What to do on the Internet, there is no failure, a failure to open the company, I summed up, in fact, open the company and do the site is two different things, to Beijing to find a relatively large company to work, Learn, on a few years class, oneself start a business, probably is such a situation, so today, we set the theme Ah, is to talk about team this piece, I have my own limited experience to share it. There are many personal stationmaster here, after your own site to do a good job, began to commercialize, their own team, must also face this piece of the problem, you want me to open the company, but also do not know how the group team, so, I feel ah, today's theme Ah, it is very good. Well, that's probably all I'm saying ... Oh!

Lonely Xiao Dream: Kun teacher is also pushed a founder, you can first give us a push, and push a handful of things now doing?

Kun: OK, someone just asked me where I was in the Northeast? I am the northeastern Liaoning side, we did not learn that "valiantly Bayang, across the Yalu River" is the opposite of North Korea, push one? is a network marketing and promotion of the field of the industry site, the establishment of the time is November 17, 2008, To now set up is also more than 2.5, push one now the main is the forum, now we are registered members of the forum is more than 12W, the number of posts per day is about 2W, the weekend may be less, we have a forum on the main is also to communicate mainly, the main plate is a asked to answer this plate, Especially novice words, a lot of people will reply, probably also such a situation, at present also commercialized, the main business is that training this piece, now training also has hundreds of people, line to work 3, 4 months, now come people are also our students, presumably also on this situation.

Lonely Xiao Dream: Push A now is also a big great, Jiang teacher as the founder, can you tell us about the establishment process of a push?

Kun: The process of the establishment of a push, said may be a little long ah, before I do the internet, also dry 10 years, in the first few years, 05 04 before what money to do, of course, not much, small 100W, the earliest 01 years to help others build stations, sell host what, in the home toss, For a long time, I felt this didn't mean anything, when SP made money, so do the website, hanging SP money, before, but now most of the webmaster want one months to earn a ten thousand or twenty thousand has been very strong, then earn a ten thousand or twenty thousand or less, so I said to earn 100W, not too much, very ashamed, later, I sell marketing software, now, there are many people in the sale of mail, ah, information ah, email address ah, at that time I was selling this, then earned a pen, then the game currency is also very profitable, to 04 years, probably that time, earning money is also meaningless, then, at home, I am 99 years old, For the material requirements are still relatively low, at that time 17-year-old own goal is to earn every month more than 1000 yuan is enough, later do the internet oneself also think of every month to earn two thousand or three thousand is good, 1 months to earn ten thousand or twenty thousand dollars are not dare to think, then a month or two to earn tens of thousands of dollars themselves feel no meaning.

Kun: Then I understand a thing, people, for the demand is divided into several kinds, when you reach your material requirements, you will feel no meaning, and then, you want to do something meaningful; do a website, this site can help everyone, a brand, a meaningful website, At that time I spent a few months, began to think about the Internet, what web site can help people; At that time, I thought of two directions, one, is the local station, one is the industry website, why say these two directions good? How many cities in China? I don't know if you've checked it, I checked it, More than 3,000 cities in cities above the county level, everyone can check, you will find that every place does not have a good industry site, but, the future direction of the Internet will certainly become more and more popular, each place can certainly accommodate a local site, such as the forum, but each city does not have a good local site, So that's definitely a good direction; you do it, just like a cake to you; the industry is also the same, the current Internet segmentation is also thousands of bar, in the subdivision of the words, there are tens of thousands of, but do a good few, these two fields blank point too much, So I said that these two fields are all gold, it depends on how you pick up, you can pick it up, then I will look for these two directions.

Kun: Later I found that the local station I can not do, only to do the industry, and why I said that these two areas suitable for individual entrepreneurship? First of all, investment is small, investment hundreds of Yuan OK, the competition is still small, most likely is the local people and you compete, the field can not compete with you. Did you come to Beijing? After coming to Beijing, I have been thinking about doing industry station, I am doing the Internet, can only do the Internet, research to study to go, I found that the network to promote this does not have a good industry site, I was also online to find, what marketing plan ah, promotional materials Ah, so I a search ah, unexpectedly found , no that website is against this, may A5 a little relevant information, related things, not a specialized one; so it was found that the network promotion is blank, we all need this aspect of things, from the perspective of entrepreneurship is also a good idea, and a gold like white pick, it is the first half of 08, I found the plan for six months, November 17, 08, the establishment of a push.

Lonely Xiao Dream: For the push of the training team, as well as the community's operating team, it is estimated that many people want to understand, here, Kun teacher can be for the training team to say how you operate? What is the process of training?

Kun: Manage this point, I believe that the forum, have a certain experience, everyone's process is similar, build a push is also i a person, then also set up a few groups, often in groups and everyone exchanges, I said I want to do such a website, group also has a few friends have been said, exchange learning ah, can not find such a place , and very supportive, two senators, Deng and Adriano, who were pushing, we were talking about this, they are also in Beijing, they are willing to help me together, help management, a forum has not yet come out, decided to two moderators, has come to now, belong to push a founder member, every day you have to go up to post ah, delete posts AH , including now we do is also these two things, do the forum is also very lonely things, very tired things, especially the advertisement release, a large pile of a lot of, and then some people feel pushed a good, to apply for a moderator, how to say, big wave Amoy, there are some people, slowly left, some people are gone, In fact, the process is similar to the threshold of the audit moderator is relatively high, almost also on this, the formation of the forum I feel very simple, the formation of forums are so, a famous, we recruit, all this, the key Ah, is to filter the members, how and members work.

Kun: Our training is also, the approximate process is nothing, at that time I was also a public service training, I would like to engage in training, at a very young age 99 years old everyone has a dream, once I also want to do a lecturer, through my speech, can help some people change fate, so some things, I this person is more ideal, In fact, it is a comment on my hobbies to do, in fact, is also a big part of my childhood dream, especially you want to change people, I see, a lot of people want to do promotion, want to do marketing he will not, on the one hand is also the entrepreneurial project, on the other hand, also helped a lot of people, the earliest time I did not have a class, nor that experience, The earliest was 08, 09, a push was free training, plainly is also accumulated experience, said this, there is a very interesting thing, a lot of people do not attend, I was very depressed, then, slowly accumulated Bai, in early 10, after the resignation of January, a special set up a training program, I developed it myself, and later a collection of money, more people enrolled than free, at first there was a quota limit; I found that, some people, he did not cherish the opportunity, this is one of our shortcomings, not as good as the shortcomings of foreigners; our teacher is also now has three, probably also so, hehe!

Lonely Xiao Dream: in the network training industry, especially online training, Jiang teacher should have a lot of experience, here can not share your own experiences? What do we need to pay attention to online training?

Kun: This training I feel that the core of the training is still the lecturer, do a bad reason is not find the right lecturer, the other is secondary, as if you open a hotel, the core of the hotel is what, your food to eat, this is the core, on this basis is the tableware better, the environment better, Waiter service is thoughtful, these are secondary, but the core is what is your dish; training is the same, in fact, do anything, you must grasp the key, you have to know what is your core? You have to have this key you can do well, so the core of the training is the lecturer, first he can speak out something, is not experienced? This is the core, you see, we this line of training, is the same, first you have experience, will do, on this basis you have to say, you will do, not to speak, not speak well, is not it? The reverse is also the same, you will not do, no experience, then finally he asked you, you can not answer, so say, I feel that this is also the core, so that is the reason for less lecturers.

Kun: For example, I am looking for someone with experience, first of all to have experience, and then is to do, but such a person is too easy to find, you want to ah, for many years, or is a large company's senior, or is their own business, especially will do and will speak, honestly, very few, basically I personally speak. The rest of the details will be said, to the details, we are very good Lin Xi Pavilion, this is also we push a need to learn, including you do interviews before the interview outline to each other, actually 20 minutes, try the microphone, but also said the process, has been very in place, I participated in the interview, including voice such interviews, We are the best, we also have interviews, and you are far worse than.

Lonely Xiao Dream: Team building need to pay attention to the details there are many, for the network of team building, Jiang Teachers agree in the network to carry out team building? How much does a person need restraint? And how do we control the allocation of funds in the team?

Kun: First of all, Ah, the network team is not necessary, this look at the situation, if the reality can not be a team, then only use the network, plainly, in the circumstances, the establishment of the company, recruit full-time person is the best, the line is certainly better than the line, this is certain, no doubt, if you do not line the group , can only use the network, there is no way; I do not think to consider this problem, do before doing so he can do, according to your conditions, how to do, if you can in the real Group A team, then why do the virtual?

Kun: In the network the group certainly does not have the good in the reality, because people are so far away, you communicate is not good communication, people can not see, also do not know what kind of people, and people are no longer a piece, all aspects are not convenient; how many people's questions about team groups, this question, not how many people's problem, The key is how many of you can do this thing, if from the management point of view, a person you can only control 7 people, my advice, you take care of those two or three people enough; As for the distribution of benefits, if the team starts to make a profit, OK, then I suggest you get a line, a good word "business is good, The fire is difficult ", you do not say online, offline is also, you see some family business, other people's brothers also broke the head, about this piece, once the profit, you set up the line under the team, the full-time PA said understand, the line is also, you need to have a detailed related process, how to allocate a detailed program, Be sure to make it clear, and then, I still say that, to do anything, you have to grasp the core, just that person asked me training things, the core is the teacher can not, could talk about things, learned whether there is harvest, the core of the team is not a form, the core of the team is your team cohesion, that summed up a sentence, What is a good team? Especially the entrepreneurial team, your team should be like a family.

Kun: The same is true of the team, I want to make a team like brothers and sisters, this piece is not good, but has been to this direction. You our Beijing moderator team, almost lost a very small, general resignation also has a variety of situations; in fact, do the team, do management, do the company this is a person, these do not succeed, first of all, see you as a person do not succeed, I feel so. Specific processes, regulations, these are secondary, team will not trust each other, there is no cohesion; If the team one day infighting, I would like to say that you give them a Chiching day, they will be like this; some companies are good, get ten thousand or twenty thousand a month, but the same things do not do, such companies are also many, Conversely, some companies are relatively small, wages are also relatively low, but others work so well done; like my previous company, altogether 4 people, but our efficiency is higher than 10 people, we every night active overtime, holiday time feel hurried to work, work interesting.

Lonely Xiao Dream: Jiang teacher as a push of the founder, but also training instructor, do you think the network to promote this career has no future?

Kun: Oh, this question really does not need to ask, certainly has the future, each training beginning I will and everybody said why studies the network promotion, takes the network marketing, the network promotion to say, in today's society, is not you want to study the question, is you want to survive must learn the question, why say so? As we all know, Now the social pressure is getting bigger and bigger, the competition is also more and more difficult, the global integration, this is a good thing; before, Ah, like our northeast, three acres, a cow, wife and children hot picket. Is satisfied, the people around you, you poor also not to where to go, rich also rich not where to go. But with the development of science and technology, now is the whole Earth people and you compete, then how can we stand out? You just want to be one step ahead of others, you realize, you will be better than others, in 70, you pick up trash, you can make money, then the direction of the future? The internet is certainly the direction of the future, the Internet more opportunities, it can be said that the second reform and opening-up, but also a landmark of things, technology change the future, is not it?

Kun: You want to live a good life in the future, then you need to master this thing now; for example, many people used to say that it is useless to study English, but now who dares to say so, so that you have to die, now I regret that I did not learn English well, this thing is really too useful; said the internet, said network marketing, To put it simply is to help enterprises to do the promotion, help him sell things, network marketing than other traditional ways of marketing more money, better implementation, cost-effective, this is also the charm of network marketing, the current marketing is also the top of the enterprise, many enterprises online business, marketing, so whether you are starting a business, looking for work, Or do their own business, must understand a little network marketing, and now the situation is that many people are not aware of this problem;

Kun: Let's take the job. We have a period of training, and one of them is bigger than me, do the technology, we also know, to do the technology to the end of the 30-year-old, and then he diverted to do marketing, the results just listened to two classes, the work was found, the network marketing director; He and I said Mr. Jiang, worried about my death , the work has been found, or the director has not yet begun to learn. Is the talent is too short; you want to start a business is also, we all know that the Internet this piece, you are almost 0 of the cost of entrepreneurship, we have a training course, there are also a lot of successful business, every month received 10W of people have; This thing is not you want to learn the problem, but you want to survive is to learn the problem, he is the direction of the future, as long as the internet does not fall, enterprises must be online, enterprises, a problem must be solved, how to do business online.

Lonely Xiao Dream: For the network promotion method, Jiang teacher can share one or two a very common method for us? Is there really a free promotion in the network?

Kun: OK, first of all, say the promotion method, I tell you, no matter what you do promotion, the core is that several, but the way to change it again, understand? For example, egg fried rice, no matter how fried, his core or eggs and rice; network promotion is the same, the core is: Soft wen marketing, Soft Wen Marketing is the most important one, for example, news promotion, news hype, news promotion, forum promotion, blog promotion; In addition to the soft Wen is Baidu know, SEO, auction promotion, QQ promotion, these are the most commonly used, but also the most core; to promote you are inseparable from these promotion, regardless of your big to the promotion of the Government, Small to personal blog promotion, using the method are these pieces; then, including now many people say that the event marketing, Word-of-mouth marketing; think about it, event marketing is how to do, or in the forum posts, hair news, so said the core of the methods are these kinds of, the other is the evolution.

Kun: The concept of network marketing and network promotion is not the same, they are different, network promotion, focus on implementation, Network marketing Ah, focus on the strategy, the implementation of good, your promotion will be able to do; Network marketing is focused on strategy, not that you perform well, you can do, such as event marketing, Not that you send a lot of forums can fire, but your this event planning good, this is the need for your creativity. Just mentioned the free method, the free method certainly has, I did the 10 promotion, until now I have not spent money, I have not invested, the most investment is 60 yuan of investment, bought a domain name, space does not spend money, set up a company, no way all need to invest. I tell you, what is the foundation of free? Free Foundation is based on what you know, you do not understand, must spend money, and all have to spend a lot of wronged money, take the simplest network promotion, this is the most commonly used; you know how to write, you know where to go, OK, you do it yourself, you don't have to pay, 1 people will do it, if you don't understand, you must spend money.

Lonely Xiao Dream: hehe, said so much, we are talking about the topic of the line, line Xia teacher is also wired under the training, for offline management and online management is not the same, for the management of the line under the team, Jiang teacher you think the most important is what aspects? As a team leader, how to grasp those aspects?

Kun: Well, first of all, you have different stages, your management focus is different, we now belong to the entrepreneurial team, I feel now regardless of line online, there is no essential difference, or see how you behave, others do full-time, you give people pay high, someone else's heart to do, not this piece, The key is that people working here are not very happy, do not very interesting, everyone good or not, or team cohesion, not a word called corporate culture, what is corporate culture, plainly, is to see how everyone, how cohesive, I feel as a team manager, you have to serve the good people, I think at home every day, how to make everyone happy some, such as or year holiday, to send you something small gift ah, one day to consider this problem, you have to serve the people well. Your business has developed to a few Chi people, then must have a professional management team, at least less people, when the entrepreneurial I feel like this. Online more difficult to do, offline words, you can face face-to-face what you can say from the point of view, and offline, you hit the wrong word, you want to see his situation you can't see, so online more difficult to do.

Lonely Xiao Dream: Every issue of Lin Xi Pavilion interview will mention the expansion of network connections, for this aspect, Jiang teacher can talk about your own opinion? How do you expand your relationships?

Kun: Simply said, the front we said, you learn network promotion, network marketing is not you want to learn the problem is that you want to survive well must go to learn the problem, right? Expand the network is also, you can completely put your own web to promote this set of methods used in the expansion of networking, network promotion, network marketing is to promote products, You can also be a person, to promote yourself as a product. For example, add QQ group chat, for example, you add 100 groups, you have 100 groups of people in the mix very familiar, at least you are in these 100 groups have visibility, then you do the forum, you in the forum mix very well, well-known high, then your network also expands out, the key is to see yourself, love to which piece, In which one is more good; specifically in that way, this look at yourself, give two small examples, I personally, suggest you go to create a group, you are the master, you put people together; Here are two principles: a principle of reciprocity, one authoritative; what is authority, from psychology, People are some weaknesses, people ah, are like superstitious authority, such as you on the bus, the conductor said, "Go back, go back, you did not buy tickets ah?" What would you say? You would say I bought the ticket, and then squeeze back; if an ordinary passenger and you say, "Go back, go back, you didn't buy a ticket?" What would you say? The conductor is authoritative in the car. If you want to be affected in the group, you have to build authority, who is the most authoritative? is the most authoritative group of owners, the group of words is authoritative, when the group of people in the longer, the Group of cohesion will be higher, the more respect you will be, you have something to find him, and immediately to you to solve. If a Baidu director into the group, a manager of Sohu into the group, others will feel the group of the Lord is very powerful, the group is the director, the chief, the group will be very authoritative.

Kun: So finish authority, we say reciprocity, the host that mm, came to Beijing, do the bus, the result I also do the bus, Ah, the fellow, chatting chatting, please eat, the obligation to help you in Beijing development, then MM will what? She'll think of this man well, how to repay; This is the principle of reciprocity, others do not ask for the return of help you, you must be thinking of the return, whether the accumulation of networking or promotion, you put the principle of reciprocity to do well, or someone to help you. To put it simply, to accumulate connections, the simplest one to draw a circle, in this circle you are the most authoritative, build a group, the group of the Lord you are the most authoritative, nothing you help everyone, simple, so say, and so have the opportunity, we continue to say this, I also have a really set of system methods.

Lonely Xiao Dream: Well, Mr. Jiang said so much, for all of us in this industry novice, is there any suggestions, or guidance?

Kun: First of all, or that sentence, you have to catch the core, how to be a person, to tell the truth, you do not make all those imaginary, when young, you do not think you do leadership, you specify what rules and regulations, punishment system, look at some management books, in the core based on to build these things, not the form to carry out. Virtual not necessary, the team is first let everyone put together, and then slowly do those things, push a company have no company system, with the time in slowly to establish, to the stage, we are to get.

Kun: For the new one, you're in a company, a very big company, you do it slowly, especially to get a promotion, to feel the atmosphere of the big company, I was a failure in the company in these areas, when young, do not know where the failure, so I want to work well, you do not in many large companies experience, You don't know anything, you learn things with your salary. For everyone to build, we do not want to be too noisy, not a day to think about entrepreneurship or something; at the age of 30, when the entrepreneurial is the best, for the new people, just graduated, you have two enemies, some people 30 years old, or nothing, He died on the first threshold of graduation, impetuous and confused, to overcome these two enemies, if you can not, you to 30 years old certainly still this, nothing. (This is too long, the text omitted, please listen to the recording directly 79 points-99 minutes of this recording.) )

Lonely Xiao Dream: This interview is coming to an end, please Mr. Jiang for this interview to carry out a summary bar.

Kun: Summary is very good, thank Lin, this is the first such communication, before what is the annual meeting and so on, we this activity is also very good, we have to redouble our efforts, just a friend said, I just said to precipitate, do not rush to make money this paragraph, he said we rural, no money to feed the family, I tell you , I am also in the countryside, my family is also very poor, can not say the poorest, and almost, I tell you, I was a child not enough to eat food, I hate the most food is cabbage, we all know, the Northeast countryside, home have ground, one to winter, Dayton cabbage, no other dishes, no oil, eat I want to vomit, but you still eat, you do not eat, Mother sad, as a child to eat, grilled two to go, full, in fact, is not full, including now eat quickly, at that time nurturance habit, no money, poor, this is not an excuse, no money, the more you should think about how to make money, rather than say no money, you put your footsteps disorderly, planning chaos, you have no money, the more life pressure, You should be more steady, step.

Lonely Xiao Dream: Oh, OK, so the interview is over tonight.

Kun: OK, thank you!

Summary: The interview with Kun teacher will be over here. The above is just the first link in the text version, for the second, the third link, Xiao Dream has brought everyone to the entire recording of the download. This interview record comes from the daily visit of Lin Xi GE, reprint please indicate the source.