Push: How to promote the Wiki class website

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These days to participate in the site to diagnose more and more friends, so the future of the article will be more and more points, wonderful constantly: today to give you a Wiki class of the site case.

Landlord questions: First of all, to say a website wiki encyclopedia (http://www.wikibaike.com), see the name is a Wiki class site, the site determined to make the largest Chinese Wikipedia site, everyone can edit maintenance, like the United States Wikipedia www.wikipedia.org, But the domestic do more mature should be regarded as Baidu Encyclopedia and Interactive Online, want to enlarge how to operate, how to master the content source, how to motivate the user's enthusiasm should be more effective? Now the site is not perfect, please push a forum website diagnostics Guide ~ ~

Small shark: wiki type network site has been concerned before, but also discussed with people. Finally, we conclude that some foreign good things, domestic does not necessarily apply.　There are many reasons why Wiki is successful abroad. But it's a bit difficult at home because the cultural differences between East and West are too great. For example, Westerners like to study, like to share, treat learning more serious, like to learn new knowledge armed themselves. But the Chinese are obviously not quite the same as foreigners in these areas. At least in the context of Internet applications, the scheduling has not yet reached, most people are mainly entertainment. Feel wiki want to have good development, still more innovation, the existing Wiki website is too monotonous, lack of interaction, lack of sticky can long-term retention of things.

The seventh movement: small Shark said very right, wiki form at present for domestic is far inferior to SNS so in native application, Chinese netizen quality still need to improve, although Wiki has been introduced to China for many years, but our netizen in this aspect consciousness is not in place, the wiki market can develop slowly. I believe that in the near future, with the improvement of the quality of domestic netizens, your wiki website will be better.

Some of the relevant promotion, can learn from the interactive online, they targeted the main user groups or college students, promotion is also carried out in the middle of college students, since the interactive online in the training of users, training Chinese netizens this huge user group.

When our netizens become more and more rational, it should also be a great opportunity for Wiki development.

Li: Since it's encyclopedia, the feeling should put the main content in the prominent position, you put some encyclopedia on the bottom, let people first feeling is a information station, unlike the encyclopedia station, your station has not been built, points into the article, will not return to the home page, need to continue to the HA. Your station only the content is rich, can with teach big peer competition, like Baidu such, search element eldest brother, nature oneself everything is first, the competition is very grim.

The old man: my point of view and the above two are consistent, I think you do this site before must view the situation.

1, the domestic environment, to know that people are very impetuous, there will not be too many like to learn in this way, at most is very necessary when the Baidu search, only a certain chance to find your site.

2, you this kind of website situation, at present one is very comprehensive global first wiki, a Baidu wiki. Other than that they are two mountains in front of you!

Tip: This article is to push a member Kun (pot) to organize original, want to see more articles please search push or kun column, reprint please retain this copyright information.

Based on the above, I give the following:

1, Sword go slant: Do not China, since you can not be more comprehensive than others, then you can only on one hand for others is a victory! Here I know a company their company is doing art collection (Bo Bao net) they have a search. Many artists, lots of artwork, collectibles, etc., you find it hard to pinpoint anywhere else, but it's easy to find with their search! I call this feature of their site a vertical search! So ... You can also find a more market, more potential to do. (Of course their company has thirty or forty people's operating team, a lot of information is human flesh plus go to the previous online did not!) they have translated foreign languages. And their company has its own unique resources!

2, combined with their own data have effect integration: No matter who built any station, you have to have a certain resources in this area, do not dream, it is terrible, although Ma Yun is so dry, but others have this capital (university teachers are born, the University of Union students will be the president of the college itself have extraordinary place. )。 So like us, small and medium-sized webmaster must be stable, because we can't afford too many difficulties and blows. So LZ own planning and planning your sword, remember to walk slant, to have the space, own resources, Rich way, their own good thinking that we can not do for you. However, you can think of the process of your own thinking and thinking can go to the comprehensive Exchange plate, we will help you to advise.

3, is your Web site to change the form, this way people look is a very common station! It is not necessarily the same as other wiki, but the present mode is not very good, can not let people grasp the point.

4, play wiki, not necessarily called Wiki. The highest level of playing a website is creating concepts! You can take him as a wiki to play, but you do not have to call him wiki, you can according to the position you want to come out, add a little application, come up with their own concept, so in the promotion on the much more useful.

Kun: Or the old saying, for the promotion, platform is the foundation, content is the key. If your platform is not good, the content does not have the characteristic, that promotion does not have the effect, the person is unable to stay. So before the promotion, first practice good internal strength. A bit of a bad idea, huh?

Now the Wiki class website already has the very successful example, for instance Baidu's. So we need to do a specialization. So what's the right way to do that? This will be the study of user psychology and behavior. As the former friends said, Chinese netizens in the Internet application, or to entertainment mainly, the net is to find fun, to play. So let's think about that.

For example, our encyclopedia early highlight the names, here is the name, not celebrities. That is, anyone can come here to edit your name-oriented encyclopedia, for example, I, Kun, I come here to edit, Kun how to, casually blow, casually write, and even the system to tell him how to blow. In this way, very entertaining, but also in line with the user's spoof spirit, can inspire the user's spoof nature, if the operation of good, netizens will like. It is even possible to develop a product that makes friends of the same name. When this product fire, you can rely on this to drive the whole other product line and the development of the entire website.

Or highlight entertainment gossip, such as some popular news, events. For example, hibiscus, you can do a sample of hibiscus-oriented encyclopedia, and then a number of small categories, such as about Furong brother-in-law classification, about hibiscus through the classification of clothes, about the classification of Hibiscus bra and so on.

In a word, is to close to the entertainment of things, let everyone play up. As long as these can attract people to the point, to promote the effect can be more effective.

For example, beginning with the name encyclopedia, you can use the way of viral marketing, such as happy net kind of, on the QQ to send a friend URL, language can be: see, I went to xxx encyclopedia, cow Bar, ha, I am also a celebrity, to see the!http://xxxxxx, casually cite an example, As long as the advantages of the content, the early entry point to find a good, that around this can come up with a lot of good promotion methods.

Sido: wiki or do not do well, a few Chinese wiki sites are dead, not dead also fast, is or has been transformed. Landlord see Baidu In doing, Baidu do Wiki is not to make money, at least so far in China do wiki no good profit model, also difficult to do. As for why can't do it, the upstairs several have analyzed.

For the above point, it is not to analyze the landlord site how to do or how to promote the problem is the landlord to do before the station to consider clearly. #p # Paging Title #e#

To the landlord of a little suggestion, to do before the station to consider several issues:

1. Who is my target group?

2. How to provide the right service for my target group? How to differentiate with other sites of the same type?

3. What is the competition in this field?

4, the existing same type of Web site development and development prospects?

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