Push one: Diagnose Emerald language website structure and operation problem

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today, the diagnosis of a traditional enterprise website, should be said to be typical. Take out and share with you, hope for you to learn from the meaning.

Q: According to the leadership requirements of the company's Web site structure divided into three parts: Corporate image Display system, the Jade Material forum system, Jade Word online mall system

There are two ideas at the beginning of the website:

1, the use of network carrier to provide the company's image and publicity

2, through the electronic commerce form carries on the Jade on-line sale, enhances the company the benefit

Based on the above two points to establish the Emerald Forum main purpose is to make up for the interaction and experience of the site, through the forum to make up for the lack of information on the website and through the Forum Jade auction Way to sell Jade, this is the sale of low-end jadeite.

However, since the establishment of the site to the boss to instill excessive cultural atmosphere of the need, building a website to enhance the image of the enterprise needs to do two aspects: one is to enhance the image of the product, the second is to improve the image of the enterprise, the main form of the site to pay attention to aesthetics and ignore the content, and the structure of the site also appears to be a bit messy, The structure is too complex (this is through other sites to investigate some netizens ' opinions), currently three suites are independent. Recent chat with two friends they also expressed their views, the structure of the site is indeed a problem, but according to the current boss of the idea of this framework is difficult to change, so I would like to assume another site, a friend proposed to open a jewelry information site, however, from the site's construction purposes, I personally think it is against the purpose of the station.

Do not know to push a website diagnosis of friends have any better advice? Please advise, thank you. Website address: http://www.feicuiwuyu.com

A: Your post says "one is to enhance the image of the product, the second is to improve the image of the enterprise", these two are very right, but your approach is biased. Product image and corporate image, is the need to build on the basis of user Word-of-mouth, rather than that the page is beautiful, the image has. We this emerald Station, if only from the angle of a company image site to see, no problem, do the beautiful, prominent theme, a word good. But if you look at it from a promotional point of view, even if you want to bring in sales, the problem is a bit much. Say it in roughly six ways.

1, the homepage is a big mistake. For search engines, the weight of the home page is the highest, but also the entrance to the whole station. Your home page on a flash, basically tantamount to a disguised refusal of the search engine, virtually all the weight of the station has been reduced.

2, the website publishing system is not professional. Suggest you choose a professional a bit of release system, now a lot of free, at least to do the whole station page static. In addition to do as much as possible to do some SEO optimization work.

3, the website too pursues the visual effect, does not have the substance content. Web pages do beautiful, it will definitely increase the user experience, give users a certain visual enjoyment. But really can retain users, or really can affect users, or you provide content or services. At least in our station, in addition to the beautiful pages, I do not see too much value to users of information or services.

4, the site structure is not clear, there is no clear navigation. Like the 2nd, the website too pursues the visual effect, causes the entire website the navigation and the path is very complex, after entering, feels like the labyrinth, does not know in there, also does not know how to find oneself to be interested in the thing. The user's learning cost is very high, at least most of the site is not cattle to allow users to his site to dig the content of 1.1 points.

5, the Site page is too complex. Sometimes aesthetic and practical are two very contradictory opposites, too practical means that may lose a certain visual effects, too much pursuit of visual effects means that may not be practical. Of course, this is not absolute, but in our station basically belong to excessive pursuit of beauty, give up the practicality.

6, can attract users too little content. If you want users to take the initiative through the search to visit your station, or word of mouth to your station, to provide more valuable content it. such as your emerald template, this must be attractive. Of course, the attraction is not necessarily the value of the traffic, but at least to achieve the user's active access to the goal (a random example).

Give you a little immature advice. In fact, your friend "proposed to open a jewelry information site" is a good idea, I think so. Personally think that only do corporate websites, it is difficult to make a big impact, after all, you are the enterprise station, business information is too strong. Want to do influence, the best is to do industry information station, this can make influence, because the industry station has stood a certain height, to the user's feeling is also objective, just.

For example, your station, choose a blank spot in your field. I would like to cite an example, such as the Emerald Station, to provide a variety of information about the emerald, news, and application techniques. such as domestic and foreign quotes, fine illustrations. How to identify fakes, how to maintain, how to match with clothes. In addition, you can add some special columns, such as industry experts free of charge for the website to provide jewelry identification, free to provide relevant advice. At this time, although your site is free of all the things, but the profit of the user's goodwill and trust, it is time to publicize your station, or selling things, it should be very easy. The highest level of sales is not selling products, but sales people, when the user recognized your people, you are selling a stone he bought.

Continue to ask: 2, the website publishing system is not professional. Suggest you choose a professional a bit of release system, now a lot of free, at least to do the whole station page static. In addition to do as much as possible to do some SEO optimization work.

Website Publishing system is not professional, I do not understand you mean that the publishing system can generate static pages? Or what kind of publishing system can teach professional publishing system? This I am not too understanding, for SEO I by observing each emerald website, Collected their keywords as well as through Google's webmaster tools to analyze the keyword search probability set some of the key words, in the display system code can be seen, because the site layout pursuit of art, so the size of the layout of the limit, the details of each column, The view page uses the IFRAME architecture to do, this is also a violation of the SEO optimization principle, but based on the art problem, no way to modify.

4, the site structure is not clear, there is no clear navigation. Like the 2nd, the website too pursues the visual effect, causes the entire website the navigation and the path is very complex, after entering, feels like the labyrinth, does not know in there, also does not know how to find oneself to be interested in the thing. The user's learning cost is very high, at least most of the site is not cattle to allow users to his site to dig the content of 1.1 points.

The directory structure of the site is a little unclear, large columns and small columns are not obvious distinction, which is due to the limitations of the layout of the following three plates of the main navigation bar used by the Flash to design, is clear point, but considering the optimization of the SEO problem, so flash canceled.

Some of the last proposals are good advice, or more thanks to the webmaster can be so careful analysis and make reasonable suggestions.

Fine illustrations, identify fakes, how to maintain, how to match with clothing, this point in the Emerald Forum (green feather Yellow shirt) set up a special plate to solve the lack of display system, however, due to the complex structure of the site, may lead to many netizens have not found how to enter this forum, This is because we too much attention to the cultural atmosphere and ignore the vast number of netizens use habits, into the green feather yellow shirt is linked to the forum link. Industry experts free of charge for the site to provide jewelry identification, this plan is before the idea, but due to the manpower problem can not be solved, I also asked the boss such a question, but the boss's answer is to let me alone to do this thing, So now I can only be the Emerald Expert gem version of the content changed to a boutique jadeite some information articles and pictures.

Continue to answer: 1, said unprofessional is because you this system function is too weak, should be looking for someone to develop it. are not known as the release system, five or six years ago when I was a webmaster, used something similar, a simple article to publish the program.

2, SEO work, is a system of work, need to cooperate in many aspects, not that you find a few keywords, add some description in the page, called SEO. It is almost useless for you to do so. #p # Paging Title #e#

3, as I said above, sometimes the pursuit of visual and practical is very contradictory opposites. The solution is very simple, first clear what you want, just want to site beauty and the so-called image, then you do a little problem no, very good. If you want more people to take the initiative to visit you, or even use the website to drive sales, there is a problem with your approach. The site is not the same as the traditional store. Traditional shopping malls, restaurants, do need cultural atmosphere, may be decorated well, or how, it really can drive popularity, but the site and that is not the same. Feel you do this station is entirely in the decoration of traditional shop ideas in doing.

4, do the theme of the site should be to enable users to quickly find the content, if not to help users solve the problem, but also man-made barriers, it is too unwise.

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