Push one: Love Laiwu how to promote the development of local forum

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With the popularization of the network, local websites and forums are more and more, and the operation and development of local websites are more and more concerned. Today for everyone to bring a local forum site Diagnosis example, hope to give you some thinking and help.

Landlord question: My forum was set up less than 1 years, URL: www.ailaiwu.net. Currently ranked second in the local, now mainly entertainment and communication mainly, information provided this piece of function is still very small, developed to this extent, I think also encounter bottlenecks, next how to develop? Is it commercially operational? Since the local Laiwu online has been commercialized for more than 4 years, it is estimated that it will not exceed him in the short term. If you keep going like this, how do you get the benefit?

Although said to want to insist on long-term, to create a love of Laiwu brand, but after all, it is difficult, because the whole forum I am a person in charge. Want to listen to push a forum site diagnostics expert opinion, thank you.

Kun: Should say you this site has developed quite well, more than 1000 members, but the number of posts per day can reach so much, strong. After reading I am very excited, for a long time did not see such a good station, must say a few words!

The feeling is now commercialized, early, do not rush to commercialize. You should now start to shape the brand, build brand image, expand brand influence. Give a few immature suggestions:

1, do happen news. Local news is the biggest advantage of local stations, to build your strength in this area, to interview themselves, write. Take the civilian grassroots route. such as So-and-so difficult, write a news, appeal to everyone to donate money. For example, a certain young people on their own efforts to open a certain shop, very successful, interview interview. such as the farmers do not understand the law, to recover money, but also reported. Just grab a bit, interview grassroots people, report grassroots events, all news reports should be centered around helping ordinary people solve practical problems, and must be around the party and government policies to do. Doing so will increase the affinity of the site to the masses and, secondly, expand your influence over time and may be more influential than the local TV or newspaper.

Reporter you can slowly from the member development.

2, to create heroic characters. This article is particularly important for the forum. Be sure to hold some people out. such as self-reliance of aspiring young people, such as the poor students, such as the real struggle in the front-line cleaners. There are people who are willing to participate in the forum activities, but also hold some out.

3, more to engage in offline activities. Offline activities are very important, it is recommended to build a team of activities, in the local find some people who like to engage in activities, they will be portrayed as heroes, to help you engage in activities.

In addition to the ordinary friends of the party, more engaged in large-scale activities. For example, all the local schools to engage in essay contest. For example, unite some related units, engage in your local Super Girls contest. In order to play the brand and influence, you can not make money, all as voluntary labor. Benefits as far as possible to some heavyweight units, as long as they can pull them together.

4. Cooperate with local institutions and media. For example, with the radio cooperation, for the Radio hot column for free to do the topic, free to do forum interaction. Work with government departments to help them publicize the party's policies. Some departments of the website, you can also be the next free to help them. These departments, as far as possible relations.

5, do more public welfare, charitable activities. In line with the fourth, pull up the relevant government departments. Even pull up local schools, large units.

6. Cooperate with local merchants. Find some businesses, especially big business cooperation. For example, in a large bar, your activities are assigned to where they are and do not charge money. But they have to post your posters in their store.

The last thing to say is don't rush to commercialize and make money. Even if do some business activities, also try not to consider the profit, you are now the foundation is not stable, should be all from the user needs, all to serve the user.

Temporarily think so much, welcome to discuss more, the more explore the more easily creative ha!

Seventh movement: Judging from the forum data, your station's viscosity is still very high, this is your station's core competitiveness, high viscosity that everyone is very trusting you, with good this advantage, you can organize some people to buy, affordable everyone, they are more trusted, website visibility and viscosity increased, After all, people have to spend more than just entertainment and communication, can also be associated with some businesses, such as you have food plate, you can find some hotels, restaurants to promote the membership card system, you give free publicity to the restaurant, the restaurant to give you the corresponding discount site users ~ Of course, all of this is for the user to consider, the prophase is the need for such, They can earn less or even do not earn money, but play the brand, hit fame is the most valuable wealth, just a suggestion, you can in some of the plate, a field to try.

Personally feel that your station is the most important now, to expand visibility, after all, less than 2000 of the users, I checked, Laiwu now has nearly 1.3 million people, the young people online how to say there are 300,000, can do 100,000 you have been very good, so say, your station has a long way to go oh ~ Try not to commercialize too early, commercialization is not successful, it is likely to generate user churn. Or you can commercialize small pilot, see how the effect, and finally to decide.

Finally, I hope your station IP rose up. Money Package Drum Drum (hehe, my English is very upgraded).

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