Put aside SEO to restore the essence of network Marketing

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A recent search engine big update and let a lot of webmaster friends complain unceasingly, a lot of webmaster friends say search engine too ruthless, hard research algorithm, do false original, hair outside the chain, in the end overnight was down right or even k a clean, and doubt do network marketing this industry whether there is a future. In the face of this situation, the author wants to say is that many webmaster friends have misinterpreted the nature of network marketing, the network marketing and SEO confused. For network marketing and SEO, the explanation of the comparison standard is:

Network Marketing (line Marketing or e-marketing) is a new kind of marketing method based on international Internet, using the interactive of digital information and network media to assist marketing target. Simply put, network marketing is the Internet as the main means to achieve a certain marketing goals marketing activities.

SEO (Search Engine optimization, SEO) is a way to use search engines to improve the site's ranking in search engines. Search engine on the Web page search features, so that the basic elements of the site construction of the search engine to find the principle, so that the search engine contains as many pages as possible, and in search engine natural retrieval results ranked in front of the end to achieve the purpose of the website promotion.

Literally you can see that network marketing is the purpose of our Internet promotion (even if you do just a free website, you are marketing the product is your website information), and SEO is just one of the many means of network marketing, and this means is the most easily by the outside (search engine) control. If webmaster friends hope that they do not have to watch the search engine's face every day to live, as much as possible to expand the network marketing channels is kingly.

Aside from SEO do not say that the site should pay attention to the operation of six points:

1. User-oriented. The site is designed to provide services to users rather than to search engines. This is the most important prerequisite for users to remember and recognize our site in the context of the user.

2. Let the user remember your domain name. This is the most reliable and safest way to retain users. At present, most users will not go to the Internet search engine to find 163, Sina, such as the homepage of the site, and we have to do is to allow as many users can enter the Web site directly into our website, commonly used methods are: the use of short and easy to remember the domain name, Word-of-mouth marketing, to provide users with real interest in content, Trustworthy website interface, guide users to collect Web pages and so on.

3. Navigation Station traffic. According to statistics, hao123 to Baidu to bring the flow of around 30%, the country's large and small navigation sites thousands, if you can find a good location in the home page of the major navigation stations, the site's traffic is not to worry about. This is a high input and efficient way to promote.

4.BBS, BLOG, soft text promotion. Here BBS, BLOG, soft text to promote not the chain effect, but the actual introduction of traffic (link address introduced) or let users remember the address manual access (soft, image watermark), simple BBS a good word, thousands of traffic is not difficult.

5.IM, email marketing. For a specific user group advertising marketing, doing a good job is often quite good, conversion rate will be higher than the general promotion of a lot of way.

6. Advertising marketing. Advertising marketing is the most direct way to promote, but also the traditional means of marketing, this can not only enhance the site traffic, but also can effectively enhance the brand awareness, but also high investment in the promotion of high returns.

All in all, what we have to do is to get our users to find websites without search engines. In this way, no matter how the next search engine to update the content, we can easily treat, and no longer look at the search engine's face trembling to do the site.

Away from SEO, network marketing There is a broad sky. The original source from the Booz network http://www.bosidata.com, welcome peer Exchange criticism correction!