Put down the charm of the family: the Thousand-yuan machine again war warlords

These days the charm of the family repeatedly burst the news, first 4.6 inches, and then 5.5 inches, the price from 799 to 1300 yuan of news have, obviously has entered the release before the explosion of speculation rhythm. Details we do not know, but from all indications, the charm will use MTK A53 chip MT6752, the price of this machine will be in the Thousand yuan, the basic positioning and the Red Rice series almost. The enchantment finally put down the shelf for quantity. The arrogant Charm clan is the enterprise which Zang founded, from the initial stage is the exquisite strategy. MP3 products are known as Philips Audio chips, high quality and excellent price. To the video MP3 phase. The Charm clan M6 is at that time most resembles Apple's domestic MP3, from the outward appearance design to the workmanship material, from the Man-machine interface to the control way, at that time inorganic comparable, and the price is also one of the highest in the country. Later Zang found the future of smart phones, began to do M8, listing is 2388 yuan, and later, despite the 1999 millet, there are a large number of thousands of domestic machines, and the charm has been insisting on more than 2000 Yuan High, until MX4 and MX4 Pro. The charm of the product is good enough, so not cheap, to buy low-cost only discontinued second-hand, this is the charm of the family arrogant. The threat of low price homogenization in fact, as early as the 2013 MT6589 listing, the smartphone has a low price homogeneity problem. Because of the progress of technology, low-grade components with proper collocation also has a good user experience. Users can not distinguish between the PPI and PPI differences, high-end machines and low-end machines can do 60 smooth sliding, photo effects, display quality, speed and even the appearance of the work is not the difference, which makes red rice, glory 3C This kind of low-grade machine fire. And the charm of the family also adhere to more than 2000 yuan positioning, did not derive any benefit. In the 2014, this trend became increasingly apparent, and the enchantment continued to be arrogant. The charm family does not have the high brand value of Apple, does not push the low-end machine, is equal to bind own hands and feet to compete with the opponent. So the charm clan also wants to push thousand Yuan machine. MTK's solid backing for a long time, the charm family is almost Samsung's dry son, all products are using Samsung chips. Samsung has no SOC with integrated baseband, which has been a problem for the signal stability of the product. In MX4, the charm finally found MTK as a partner, MTK also like the charm of this product is very characteristic of the younger brother, both hit, using MT6595 MX4 got a good evaluation. And MTK is better at the low-end chip, in this respect MTK has been able to press Qualcomm. The Charm clan to do thousand Yuan machine, the MTK can provide the strong backing, this is also one of the prerequisite conditions of the Charm clan transformation. MT6752 this kind of gimmick and performance are good chip will make the lower end of the phantom machine competitive. Or a little later. From the smartphone trend, the best time is 2012, 20.13, Millet stood in the tuyere. At the end of 2014, the smart phone market is basically the trend has been set, product homogeneity, the price is not open. Market share is hard to change drastically. Although the charm of the family began to change, it is a bit late to come. The charm will increase sales, but the chance of soar like millet may not be much. But better late than never. Many consumers, more than a reliable manufacturer, more than a few reliable products are always good.