Putting emotions into the consumer experience: Electrical business upgrades

"If you want to sell something, you have to be happy first," Johannesbutte in his book The Big trends. In fact, consumers increasingly need highly humane http://www.aliyun.com/zixun/aggregation/8907.html "> Business services, especially the need for business and emotional communication and interaction." Consumers want to say to the merchant, "just good is far from enough, if you want to do my business, it must let me be tempted to give me service, I have to leave indelible impression."

In this context, almost all e-commerce platforms need to consider: how to integrate emotions into the consumer experience, so that E-commerce platform into an interesting place? Remember: Consumers not only want to buy things here, but also want to get a more enjoyable life experience here, E-commerce platform needs to build up with consumers to transcend the general product of emotional contact, in order to make the interaction between the two sides more fascinating.

First, to establish a sense of purpose in the subject.

Look back at every guest's ad: I'm a guest. Few people can accurately describe what kind of person is a guest, but if you are a guest, you can understand this feeling. In fact, this is the enterprise's core customer base for the theme of communication strategy.

So what exactly is what? Let's try to describe. In every guest may appear all kinds of characters, but with the art of youth in the customer accounted for relatively high. People who come to this site will be relatively confident, stylish and fresh, will dress themselves, have enthusiasm for themselves, willing to invest energy and money to decorate their lives. They understand the nature of simple simplicity, they are sensitive to life, have desires, want to share, have the need to come out of the reality, and consume to make it appear. Such a group is the audience and many E-commerce platform targeted customers. In the implementation of the theme marketing strategy, the main to be rich in the sense of the time and rich texture, concise and long-term adherence.

Second, to tell a story, to shape a dream.

A consumer's online shopping process, in fact, not only to buy things, more is his home, the Dream of life integration. Therefore, today's E-commerce platform, we need to deeply understand the consumer's inner appeal, for his life to provide real care and support. This process often needs to shape a dream or express a story to complete. Such a business model, such as beauty, is designed to satisfy a young woman's process of following fashion, shaping herself, and exploring the definition that best suits her beauty.

Not only that, in the past few years, the emergence of a large number of KIK applications, have superimposed the LBS elements, and all the superposition of lbs Kik applications, behind the implied to give customers such a hope: You can meet a stranger anytime, anywhere and a story.

Mobile Internet further extends the depth and breadth of e-commerce, it can enrich the consumer experience scene, extend the consumer's life dream. Therefore, the mobile internet era of E-commerce platform, should take this advantage to the extreme, to help you consumers shape his dream, with his efforts to complete a good story.

Third, to ensure the smooth experience of consumers.

For the electronic commerce service process in the mobile internet age, consumers need to be impressed and immersed in the whole experience, even as a very important part of his life experience.

For example, viewing the obtained in-transit status is a typical requirement for a customer for an electronic business site, depending largely on the logistics capability and it competency. On an increasing number of E-commerce platforms, consumers can inquire about the items they buy, when the packaging is, when the library, when to reach the regional warehouse. In this way, shopping is no longer a black box for consumers. For example, more and more personalized E-commerce sites can give consumers more customized support, as long as consumers enter some of your simple physical characteristics data, tailored items can be quickly delivered to your hands. To ensure that the consumer experience, not only show, the key to through a solid effort, so that consumers enjoy a unique feeling.

In the long run, not only the electric business, no emotional ties of commerce, can not be emotionally given to consumers to support the business, will gradually be discarded by a new generation of consumers.

Micro-Credit Public account: shentuo-2011

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