PwC Road: 2013 China Entertainment media market will be more than billions of dollars

Every journalist Ma? Global entertainment and media markets will grow at an average annual growth rate of 2.7% per cent in the next 5 years, to $1.6 trillion trillion by 2013, the global entertainment and Media Industry Outlook report, released yesterday, is forecast by PwC.　　China's entertainment and media sectors will grow at a combined annual rate of 9.5% per cent to $110 billion trillion, much more than the global average. PwC expects the global entertainment media industry to grow at 3.9% this year, with a growth rate of only 0.4% next year, to 7.1% growth by 2013 years, as the recession affects. PwC China Entertainment and media industry partner Jiang Xiao? "This recession will last longer and will have a more severe impact on consumer spending than ever before," said O. Consumer spending in the entertainment media industry is expected to fall by 1.2% in 2009, continuing to remain weak in 2010, with only 3.2% growth in 2011. "China's growth is expected to lead the world, but it is less likely than in the last 5 years." "China's entertainment and media industry will grow at 7.1% per cent in 2009 and continue to be a global leader, but it has slowed in comparison to the double-digit growth rates of the previous 5 years," said Tang Hui, a partner at PwC's China entertainment and media industry. "The report also reveals that the entire entertainment media industry is undergoing an irreversible" digital revolution ", with a higher-digitized new medium with a significantly higher average composite growth rate than traditional media over the next 5 years. PwC predicts that pay-TV will be the fastest-growing market, with a combined annual growth rate of 22%, followed by Internet advertising and Internet access, 18.5% and 12.7% respectively.　　In addition, the film Entertainment, record music and video game markets are expected to achieve double-digit growth. In pay-TV, China is now the second-largest market in the Asia-Pacific region, and PwC expects China's pay-TV subscribers to grow from nearly 163 million in 2008 to 220 million in 2013.　　Pay-TV revenues mainly benefit from Internet TV (IPTV) and satellite television. Compared to new media, Jiang Xiao? o The average growth rate of traditional media such as newspapers in the next 5 years is expected to be less than 5%, only about 4%.