PwC: This year, China Mobile Internet advertising revenue will double

"China Mobile's Internet advertising revenue almost doubled in 2011 to $457 million trillion, and we expect the figure to double again in 2012." Pan Zhenyu, a partner in China's entertainment and media industry, said that internet advertising will be the fastest growing area in the next 5 years for the Chinese entertainment and media industry, with an annual compound growth rate expected to reach 32.1%.

China has become the world's third-largest entertainment media market in 2011 as digital migration ends differently in different regions, according to the "2012-2016 Global entertainment and media industry Outlook" released by PwC, which is expected to earn $192.5 billion trillion in revenue by 2016, China's entertainment and media industry is expected to maintain a combined annual growth rate of 12% over the next 5 years.

PwC predicts that, in addition to the first growth in internet advertising, the film entertainment industry is closely followed by an annual compound growth rate of 22.1% for the next 5 years. In addition, video games, internet access, pay-TV will also achieve 2-digit growth. (Wang)