Q-Pleasures based on the audience interactive screen

Q-Pleasures are a coupon and discount service that is based on the interactive screen of the audience by the media. and q pleasure provides services in fact, and a bit similar to the Los Angeles, is that its induction machine into a focus of the activity screen, and when users see some of the above ads and coupons, you can through the Q-pleasure to provide the Q card, And then directly through the text to obtain preferential information.

At present, Q-Hedonic website is also officially online, currently on the site just provide a Q card application and function introduction, however, in the offline area should have been replaced by the new version of the interactive television, and compared with the original interactive TV, the TV there is a more interactive advertising area to display interactive advertising, But also through the Q card directly to obtain the relevant advertising concessions or discounts, of course, can also be directly through interactive TV to get Q card.

And in order to experience Q pleasure Service, I specifically applied for the Q card to experience, on the Internet before the application, in the application process also need to fill in the name, address, mobile phone number (need SMS activation), after this will send you a Q card, and send a very fast, in the next day I received a Q card, a total sent me three Q card ( Personally think it is a good marketing way), I took the other two to my colleagues, and introduced what this is, successfully helped them develop two additional users. Q cards need to be activated by SMS.

To the floor of the company to test, select an AD (Trial experience installed), Q card induction, received a message, let me reply to the address, and then will confirm to send you the experience of the installation.

Watsonxu language: Before here and you have discussed a lot of O2O mode, and now there are a lot of doing O2O services, but in my personal view actually understand O2O essence of the people are not many, from the point of view, he has a lot of interactive television, before the value is only to the office of users to deliver ads, But the effect of advertising is difficult to quantify, and users can hardly interact directly with the ads. And the focus of Interactive TV provides a Q-hedonic service, I think there is a lot of value for the audience: first: The conversion rate of advertising has a quantifiable index; second: You can collect more users ' real information in this way, whether it is the push ad of mobile in the future, or through other ways, like the user to carry out precision marketing is very valuable; third: the advertising of the audience through interactive advertising, so that advertising, interaction, user behavior can form a complete circuit, for local businesses, the distribution of the ads will be more attractive. So in my opinion, the Q-Pleasures of the O2O will be a successful model.

From another point of view, in fact, a lot of offline services, have access to the user, but there is no interaction with the user, so whether the offline services, one network (such as OpenTable), the second is to use these offline services in the appropriate way and between the user to form interaction, whether it is the way Q pleasure, Or two-dimensional code of the way, there are great opportunities, O2O need to let the service form a closed loop loop.

Link: http://q.com.cn/