Absrtact: May 15, the only product will release the unaudited financial report for the first quarter of 2014 as at March 31. The following is the 2014 Q1 earnings detailed data: Net revenue: 701.9 million U.S. dollars, an increase of 125.9% gross profit: 174.8 million U.S. dollars, year-on-year increase
May 15, the only goods will be issued as at March 31, the first quarter of 2014 unaudited financial reports.
The following is the detailed data of the Q1 2014 earnings:
Total net revenue: 701.9 million USD, up 125.9%
Gross profit: 174.8 million USD, up 140.3%
Gross Profit margin: 24.9%
Total operating expenditure: 147.4 million USD, up 115% year-on-year
Operating profit: 30.2 million U.S. dollars, an increase of 452%
Operating profit margin: 4.3%
NON-GAAP operating profit: 42.8 million U.S. dollars, an increase of 394.3%, operating profit margin of 6.1%
Part of the net profit: 26.6 million U.S. dollars, an increase of 355.3% per cent, net profit margin of 3.8%
NON-GAAP part of the net profit: 37.7 million U.S. dollars, an increase of 318.2% per cent, net profit margin of 5.4%
Active users: 7.4 million people, an increase of 165.1%
Order total: 20.2 million, up 129.3%