Q2 China Online shopping market share continues to grow, accounting for up to 22.2%

Absrtact: According to the IRIS Consultation statistics data shows, 2014 Q2 China Electronic Commerce market transaction scale is 2.83 trillion yuan, the year-on-year growth 19.9%, the chain growth 7.1%. From the market structure, network shopping market share continues to grow, accounting for 22.2%. 201

According to the survey data, 2014 Q2 China e-commerce market transaction size of 2.83 trillion yuan, an increase of 19.9%, the chain growth of 7.1%. From the market structure, network shopping market share continues to grow, accounting for 22.2%.

In the first half of 2014, China's online shopping market opened up a boom, Ali submitted the IPO documents, Poly-Mei excellent products on May 16 listed in the NYSE, the Beijing East on the Nasdaq listed on May 22, Eric Consulting based on the recently published Alibaba IPO documents and the latest earnings of various enterprises on the network shopping and mobile shopping related market size revision, mainly related to the 2013 since the listed enterprises data and industry size of the new accounting.

Market Size: 2014 Q2 China's e-commerce market transaction size of 2.8 trillion yuan, an increase of 19.9%

Eric Consulting statistics show that from the annual data, 2013 China's E-commerce market trading scale exceeded 10 trillion, an increase of 24.9%; from the quarterly data, 2014 Q2 China's e-commerce market overall transaction size reached 2.83 trillion yuan, the year-on-year growth of 19.9%, the chain growth of 7.1%, Growth has increased over the last quarter.

Eric analysis that, 2014 Q2, the world economy continues to slow recovery, small and medium enterprises to improve the international environment, our government continues to strengthen fiscal policy and financial policies to support the small and medium-sized enterprises. Both at home and abroad, the environment is favorable to the development of e-commerce between China's enterprises, and thus promote the overall market growth.

Market structure: business-to-business market share decline, net share growth

Eric Consulting statistics show that in the 2013 China's E-commerce market segmentation industry structure, network shopping transaction size accounted for 18.9%, it is expected that by 2017, the network shopping market accounted for more than 25%;2014 Q2 E-commerce Market Segmentation industry structure, E-commerce is still dominant among enterprises, Overall accounted for more than 70%, of which, small and medium-sized enterprises business-to-business E-commerce transactions accounted for more than half of the network shopping transactions in the proportion of 2013Q2 from 18.1% to 2014 Q2 22.2%, online shopping accounted for an increase in the obvious.

Iris analysis that: (1) The international macroeconomic situation and domestic policy situation is conducive to the development of e-commerce among enterprises, but overall, the growth rate remained stable; (2) in the market, enterprises increase mobile end layout, mobile shopping development quickly, become the important force to promote the development of online shopping market China's online shopping market continued to promote the promotion of the past year while increasing the length and intensity of promotion, thus promoting the rapid growth of the overall market transaction size, (3) online tourism, affected by seasonal factors, 51 golden Week to promote the steady growth of online tourism market. Overall, the online shopping market has become the main factor in the growth of E-commerce market, it is expected that in the next few years, online shopping market share will continue to increase.