Q2 online booking fastest growth, steady win

According to Zhang Yanping, a senior analyst at the 2010q2 E-commerce market, the overall volume of transactions grew steadily, increasing by 10% in the chain to 1.1 trillion yuan. The overall pattern of e-commerce market stability, air ticket hotel online turnover share slightly increased to 1.3%, the network shopping volume share of 9.9%,b2b E-commerce transactions share of up to 88.8%.

In the market segment, the Ticket hotel online booking is the fastest growth in the chain, the network shopping market is still maintaining a high increase; Business-to-business E-commerce market is affected by the continuous growth of macroeconomic, the volume of transactions has maintained a steady increase; benefits from online payments in the main application areas of recovery, third-party online payment growth rebound.

The Q2 of the online shopping market has achieved 97.5% growth, Zhang Yanping analysis of the reasons that, first of all, with the advent of the summer, including refrigerators, air-conditioning and summer hot, the sale of these products has led to increased turnover. Another core operators like Jingdong Mall, excellence, two quarter also did a lot of vigorous promotional promotion. Jingdong Mall's performance is particularly prominent, its market share Q1 is about 26%, Q2 rose to 35.4%.

And for the recent hottest group buying field, apparently the number of visits to group buying site is increasing. Among them, the May United States Mission Net monthly access to the largest users, to 1.906 million people. Zhang Yanping points out that this has exceeded the flow of a large number of small and medium users, the side shows that the group buying model for consumers have a great appeal. At the same time, Zhang Yanping also pointed out that Q2 has a lot of more resources for enterprises to join the group buying market, such as glutinous Rice Regiment, QQ. As these large enterprises with business resources or user resources join, the future competition of the market will intensify.

Business-to-business E-commerce Market is the most stable, development and macro-economic trends closely related. Q2 with the growth of the macroeconomic, especially the foreign trade turnover achieved a relatively high speed increase, but also led to business-to-business E-commerce, transaction size and revenue scale in Q2 have achieved a relatively stable growth.

Travel booking Q2 Performance is very eye-catching, the most important reason is because of the World Expo, and so on, led the online ticket, hotel growth. In addition, operators to use Q2 better time to launch a promotional activities, such as the distribution of electronic consumer coupons, vouchers to promote demand.

Benefit from online shopping, travel booking in Q2 better performance, led to the third party network payment market transaction size of the rebound, year-on-year growth rose to 86.8%, the quarterly turnover exceeded 200 billion.

Turning to the second half of the development trend in the area of electronic commerce, Zhang Yanping said, "Overall, the second half of the business is generally the golden period of sales, but also various e-commerce enterprises to do planning, impulse of the period, especially the National Day holiday to promote, we look forward to the second half of China's E-commerce market network shopping will have a greater breakthrough. "(Dreams)