Qi Art produced the first TV show advertising revenue has been tens of millions

Recently, China first reflected the Internet industry TV series "Love Online" premiere ceremony held in Beijing, and in the Faw Mazda, Silver Thai nets, Casa di home appliances, such as the support of brand advertisers, the current advertising revenue has been tens of millions.

With the competition of video websites becoming more and more intense, the content of copyright film is becoming more and more homogeneous, and homemade content becomes a new competition point among video websites.

At the beginning of this year, Qi Yi announced the "Qi Art production" strategy, said it will abandon the previous network-made rough practices, in strict accordance with the television, professional film and television companies to create the standard meticulously, for the network of self-made content industry set new standards.

Up to now, and the well-known host of Invista cooperation, "Horror!" health alert "three months, the cumulative station broadcast more than 15 million times, covering more than 3 million video users, far beyond any one of the art of health programs in the same period of the play;" Love Go ", produced by Taiwan's gold producer Jian Renxiong, Broadcast 7, after the cumulative station broadcast more than 13 million times, covering more than 5 million video users.

It is reported that "love online" by young director Du Dong directed, the play each episode 20 minutes, a total of 13 episodes. "Love online" this cost tens of millions of years, the last year to build the Internet youth inspirational drama, will also become the first Internet industry in accordance with the television broadcast standard production of high specifications big play.

"Love Online" theme song is a huge purchase of Canadian Chinese singer wanting singing "My song"; the actor in the play is a programmer, in order to better show the professionalism, Qi Yi let a more than 10-year experience of the programmer combed the actor's lines, and in the play as the hero of the "hand", the hero knocks on the keyboard, The lens that writes the code is done by the real programmer.

Qi Yi Marketing Vice President Wang Yujun said that the Internet play, many people's impression of it is a shrinking version of the TV series, small cost input, from the preparation, filming to spread are relatively weak. And the emergence of "love online" will set up new industry standards.

In addition, "love online" in addition to broadcast on the odd Art network, will try to landing on some provincial television stations. "Comprehensive Art Newspaper" editor-in-chief Chen Xiaomei that the video site self-made content to the TV station reverse sales, not only embodies the platform of video site advantages, but also reflects the traditional film and television platform for its production level of recognition.