Qi Jia Net Interpretation: Home decoration industry line online is mutual fight? or fusion?

Sponsored by the China Architectural Decoration Association, China Building Decoration Association housing Decoration and Decoration Committee contractor, Qi Jia Network, "2013 the second National Building decoration Industry Science and Technology conference and China Housing Decoration Development Forum", from domestic and foreign front-line brand, such as Xiayuerong, chairman of Le Wah Group, Big letter Cabinet Chairman Pang , Moen President Lu Fangwu more than 300 brand representatives gathered in a hall, around the area of home improvement "NET" launched a discussion. A lot of people from the day cat Double 11 house is the traditional store boycott events summed up in the home market and offline is mutual fight, and manufacturers are how to see the relationship between the line and offline?

Big Letter Cabinet Chairman Pang said: "Online and offline on the big letter cabinets There is no difference, even if the user through the line to buy goods, but the cabinet needs to measure, installation, or eventually to the landing to the dealer hand, so that dealers provide personal, tracking service. What we have to do is study how to win more users over the Internet. ”

Moen President Lu Fangwu said: "Moen is a standard product, in the current market, there is a certain impact, in order to prevent the conflict between my existing channels, from this year we provide network special products, and this special product is not cheap goods or substandard, and offline, only in the activities of individual products will be cheaper, but is the national delivery. Any service is cost, no lowest price, only reasonable price "

"Mr. Wang Xiaoyu, general manager of the National Marketing Department of the Holy Elephant, said:" As a result of e-commerce less than some shopping malls rental and personnel costs, we can do different product lines or even for the product to sell online, such as a square meters laminate flooring, in the physical store is 79 to 179, on the Internet is 69 such as to 130, There are 10-30 yuan/square meters of difference feedback users. ”

Family home Vice President Liu said: "Personally feel that the product line is not a long-term, from the network characteristics of the need to guide, such as home network Home Shopping mall, in fact, E-commerce is the real factor is fast, fast contains the latest in the world to enjoy new creative products, tailored, and send it to you when you need it. Custom service, we speak custom service is you want to take out a higher price you can enjoy the custom service, from the big electric business trend, we think that the future of the development of the electric business it is not just said low-end products, low-priced products synonymous with the future of vertical commerce, electronic mall development, Some things must be more expensive than offline products, this is the match. Some fashion personality, timely, tailored needs, from this point of view, the development of the electric business with our traditional channel development is not insurmountable gap, we must solve this problem, whether the media or netizens or all have to a certain time, After all, after two or three years of electric shock, has been a bit dizzy, the next 20 years of things to speak clearly, not enough strength. ”

Tata Vice President Li Qingchun said: "At present, Tata wooden door or to do a special electric dealer to do a product, pad door, at the same time we pay attention to online experience services, this is what we have been talking about the concept of O2O, we from the online publicity, offline experience, and then from the online transaction feedback, we prefer the O2O model, Through this channel to do up the word of mouth, the experience to do up. ”

Qi Jia Nets coo Gao said: "Online and offline should be the integration of the relationship between the Internet in the revolution, but who's life?" A lot of people think it's a distributor. From the home of this product, it is divided into two categories, such as sensitive goods, such as Moen, arrow brand bathroom, these online can be directly found and purchased. We can provide specially set up the network products, the other is non-standard products, the need is the line under the integration of resources, like big letter Cabinet Pang always said. Qi Jia Network can be set for the geographical location of its online prices, and local distributors to form a unified quote, does not cause conflict. The future of E-commerce is those who are not standard, do not think enterprising, only know the fate of profiteering dealers. ”

The internet has changed the way people buy, online more and more people choose from the sharing of strangers to make decisions, offline more and more stores into a "fitting room", this trend, the traditional store is not willing to jump out to resist is understandable, but not a long-term solution. Stores are undeniable that more and more consumers come from the internet, and the interconnection needs to landing, to solve the problem of user entity experience, in fact, online and offline should be a mutual integration of the relationship between the O2O model is a good reference, not only on the cable mall, more wired service hall, according to different regions automatically set the price of the line , for now, this is the best way to integrate.