Qian Yushan: How to investigate competitors before network promotion

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Hi, I'm Qian Yushan. In Qian Yushan SEO tutorial Online I have written "How to investigate the network marketing and target users," the end of the article will talk about how the network promotion process to fully investigate competitors, the following will be done in detail:

How to identify competitors

1, according to the number of search results page since we are doing network promotion, nature needs to first investigate the target keyword in the search Engine results page total page. The most commonly used search engines are Baidu and Google, through the number of search results pages in both sites can see the popularity of keywords and the degree of attention. Remember: The pages of the search site will be your competitors, because you want to site in the future ranking in front, you must overcome them. Of course, in so many competitive results, we often just need to focus on the first 3 pages. The number of search results pages, of course, the more competitive keyword, indicating the greater the resistance to enter the market, the future of the network marketing work will be more. But this number is only the initial reference, the real competitor is much smaller than the number returned by the page. Real competitors also need to refer to the following points to determine.

2, according to the authoritative media reports we can also be the main keywords and competitors of the company name or brand name as a keyword search again, see them in some portals and other authoritative media have no relevant reports, is positive news or negative news. If you find a lot of positive reports from news sites and portals, it's likely to be a strong opponent. If you want to compete, you may not be able to win by online marketing alone. If you find that a lot of competitors are soft text to promote, then you can guess that this competitor behind is likely to be a professional network marketing personnel in operation. On the contrary, if you can see a lot of negative reports, then you can win more. Finally, if the search keywords on the web, do not see the line of those deep pockets of the site in front, then congratulations!

Ii. How to analyze competitor website

1, the home PR value as long as Google does not cancel a day PR value, we will always be the most important PR reference basis. Because the PR value can reflect the weight of the site, so when the PR in more than 4, explain the opponents of the site to do well, the higher the PR, the stronger the opponent strength. If you find PR up to 8, then you should opt out.

2, snapshot of the site snapshot can reflect the search engine on the site's crawl frequency, which also reflects the importance of the site to a certain extent, can be frequent spiders patronize the site, its page freshness is self-evident.

3, the site history of the larger domain name, the accumulation of trust is higher, the search engine to give the higher the weight, want to overcome it, it is necessary to pay a lot. I accidentally registered a period of 04 years of domain name, to view the history of the site after the discovery is an electronic enterprise used, when the domain name online, a short time is included. At the same time, in many site history query site can see the domain name in the past have been done which sites, you can see the evolution of the site, this will be a reference.

4, site collection number using the Site command, it is easy to detect the number of sites included. The same type of site, it is obvious that the larger the number, indicating the greater competitive strength. If you want to surpass it, you need to spend more time on the website content construction.

5, external links in Yahoo query competitor website External links to see the quantity and quality of the situation. The more external links, the higher the quality, indicating that you need more promotion to go beyond.

6, although the traffic flow can not directly see, but can be estimated through a means, such as: Alexa rankings, Google Trends, compete data. By observing the flow fluctuation, we can understand the efficiency and stability of the opponents in the site construction and promotion.

OK, the author first talk about these points, want to learn SEO knowledge, you can Baidu "Qian Yushan" to SEO Tutorial network. This article by varicose socks http://www.0551xy.com Webmaster original!