Qiao on integrated marketing of game media

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"Webmaster" magazine and the Anhui Internet Alliance jointly sponsored by the thousand webmaster lectures have been to the 25th issue, this period for everyone please come to Qiao. 52PK Game Network is China's leading network game media currently belongs to the pole media, last year won the Ling Award "best Game Animation network media." Qiao 52PK CEO has a wealth of gaming products market operation experience and gaming media platform operation Experience. In particular, the webmaster's game website industry has a deeper understanding and research. Lectures of the main group, live Group, broadcast Group (a total of 1500 people) has been full, new to the webmaster can add 500 lectures on the newly opened four groups: 27915544 free to participate but please respect the learning environment we will never speak of the webmaster let more want to learn webmaster come in.

The following is a transcript of this lecture:

Bridge: Everyone webmaster friends, hello, I am from the 52PK Qiao. I and a lot of webmaster friends, is also born grassroots scratch entrepreneurship, this is mainly to share my eight years of game media integrated Marketing understanding, we study together, also welcome already engaged in or want to engage in game site development webmaster with me more exchanges.

Let's talk about the media first. Media "in ancient times, presumably we all know the meaning of it, is the intermediary meaning of marriage." Evolution so far, "media" content is also enriched, generally speaking can be called "information, communication" intermediary. And the media, is the information intermediary (dissemination) platform.

We know that for a successful matchmaker, she can rely on a wealth of experience, research, analysis, negotiation, will not know the men and women together pairs, merit. This is one of the simplest forms of integrated marketing. Here are some of the most integrated marketing types and ways to share game media:

I. Advertising and resource referral integration

Advertising and resource referral integration is now one of the main business models of game media. Unlike the traditional monthly subscription, the advertising and resources recommended by the game media are in the form of scheduling.

Scheduling, refers to the site of each advertising location, resources recommended location, according to the time list of Excel form schedule. Of course, it is also to provide customers with accurate screenshot report, advertising and resource recommendation effectiveness evaluation, and advertising analysis and advertising and recommended marketing strategy improvement recommendations.

For example, a game in April with XXX million ads in 52PK, then we need to target the game's promotional features analysis, and manufacturers to communicate, design in April different time period of different positions of the advertising schedule and resources recommended scheduling schedule. This is a typical form of integrated marketing of station resources. 52PK treat each customer will be careful analysis and research, for game customers to develop a reasonable and effective advertising and resources recommended scheduling. Customers obviously do not have you better understand your site resources and user distribution, the advantage of this is to better use the site of various advertising locations and resources recommended location to ensure the accuracy of marketing.

Second, the integration of marketing services

Advertising and resource referral business, for the game media, marketing services are particularly critical, such as PR release, PR original, public opinion guidance, thematic planning, event tracking, activities and so on. I have just read the last lecture, Web development network Gubing mentioned "stall Man" example, we can read.

In 52PK all these marketing services are not independent, and certainly not behind closed doors. For example, a network of online games officially start the beta stage, marketing and sales and operators to understand, editors to participate in the evaluation and similar game comparison, reporter interviews, planning the corresponding topics, and to hold related activities, forming a rich marketing content, through the PR, topics, activities, Posts and other forms in the 52PK and 52PK more than 300 partners to promote together.

We can clearly see the relevance of these services, such as no early detailed evaluation can not do a good job, the reporter also has no way to put forward targeted issues, follow-up marketing strategy also can not talk about, so the integration of services in the game site media is particularly critical.

Iii. Cross-platform resource integration marketing

Now a lot of operators will find me, they say "I this game to push, you give me some promotional suggestions," I told him 52PK and 52PK related resources, and targeted him to do a complete set of marketing solutions

Cross-platform integration depends mainly on the strength and background of the media, so often game media to do cross-platform resource integration needs to accumulate for many years. The whole network media is also, only in the establishment of adequate cross-platform resources, only gradually reflect the value of the media.

For example: A cartoon class of games, 52PK in addition to providing him with advertising, resource referral, marketing services integration, but also for the game to provide relevant animation group resources integration to ensure strong and effective promotion and practical results. If Old K has a cartoon website, I will also the corresponding promotion integration to him.

Speaking of this, I do not know if there is no Wenzhou people, I very much appreciate the spirit of Wenzhou people, they will understand each other integration to achieve the maximum benefits.

Iv. Integrated Marketing under Line

The promotion of network games, not only limited to the promotion of the network. Almost all successful online games have established a good offline marketing system. These include: Campus, Internet cafes, exhibitions, salons. As a game media how to integrate these offline resources, and online integration is critical.

Give an example to illustrate: 52PK this year to do 200 of the university's landing activities, we should not only with universities, manufacturers to establish close ties, but also through the online and offline activities of the integration strategy, holding a line under the CS game may only need 4 hours, but the preparation of CS competition, It takes a lot of time and effort to promote and relationship organizations and projects, and online is a good form to solve this problem. and the online promotion after an event is very important.

ChinaJoy such exhibitions, as game media must participate in and participate in. ChinaJoy is not just an exhibition, he is also an annual industry exchange, resource integration of a good opportunity. We set up the booth at the beginning of last year, we will have it this year, and we can share the booth with some vendors without the booth, and offer them the opportunity to display the products. Similarly, ChinaJoy is also very important on the line derivation, every year after ChinaJoy, there will be some "network Reds" of the birth, ChinaJoy beauty is also after everyone relish the topic, which has media guidance and online planning marketing integration.

Line under the integration of integrated, the concept is:

1. How to make full use of the offline resources and relationships of the media to provide effective impetus for the operation and promotion of the game;

2, how the offline activities or initiatives online influence amplification, the impact of the period of elongated.

V. Other

In addition, there are many ways to mix marketing. In any case, as a game media, for the game to provide good product services for the game to promote the provision of effective solutions is essential. We pay attention to the way of marketing integration at the same time, we should pay attention to customer effects and feedback, and constantly improve their competitiveness is kingly.

The hardest part here is the establishment of integrated marketing standardization, because of the way the relationship with time, marketing standardization after the exchange with you. So far, 52PK has provided 400 network games to promote services, with the vast majority of Chinese game operators to establish business relations, relying on pole media resources, set up with 320 integrated and local portals of the partnership, in the marketing aspects of the basic on the right track. At this stage, I focus on enhancing our competitiveness in product and market operations. In the next 1-2 years, I believe that 52PK will have more games database products, new website products and even desktop products to bring you, I hope webmaster friends more attention, more communication, more suggestions, more cooperation. Thank you!

Advice to grassroots webmaster

Bridge: I mainly share with you a thought of old Mao. Before I say this, I want to start by saying that there are more aspects of a mature Internet company. For example, there are content departments, product departments, technical departments, marketing departments, sales departments and management. At the beginning of my start-up, 1, 2-3 people. This is the idea of Mao's "concentration of superior forces". We are free to explore, thank you.

Interactive Links:

Q: What is called PR in the game?

Answer: PR commonly known as PR draft:

Q: Hello week can always share your development process of team management, and departments of coordination, tacit training?

A: Team management, first of all, to clear the strategic thinking, followed by a clear plan and budget, and then choose Generals to cooperate with you, of course, your own strong words can also

Q: Zhou Total, I now do is the SEO industry, positioning to regional service consultants, operating about 20 days, I "first marketer" mainly to open up regional markets, you feel that I do this significance? What else is there to pay attention to in this form of service advisor?

A: Recommend to find a typical customer, refueling

Q: Zhou Total, there are a lot of stationmaster died on the halfway, do not know what strength let you insist to now and succeed?

A: First of all I like this industry, secondly I am good at integration. I didn't spend a penny at the beginning to get independent server and bandwidth, which in 00 OH

Q: How to go from person to company, the process is very interested to know

A: I set up a company in the first month when I was a regular manufacturer. All the money I made in the early days was invested.

Finally summary: This lecture week in the busy schedule with many years of operation experience simple to introduce the "Game Media integrated Marketing" personal views, although due to seniority and many grassroots webmaster still have communication on the gap, part of the webmaster on the game media marketing ideas are not very clear, understanding the above is not deep enough, But still get the majority of webmaster affirmation, especially the content of the speech will be more game portal webmaster to a higher level to provide very good guidance. According to the weekly general meaning directly in the group launched a fierce QA interaction to make the scene atmosphere once hot. The next issue is our webmaster lectures since the 26th period, we invited to the domestic well-known cooperation master BD House Wangs He will BD cooperation and promotion of the main points and attention and the participation of the webmaster to start exchanges. So the next session is absolutely classic not to miss interested webmaster can participate in the interaction, but if it is to send the ad will be exempted, thank you for your support next time see. Lectures of the main group, live Group is full, new to the webmaster can add 500 Lectures relay Group: 27915544, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special note: The First network fair (http://net.isc.org.cn) will be held on June 26-28th in Shenzhen Convention and Exhibition Center, the same period for the South Webmaster conference activities, please pay attention.

Special acknowledgement: This lecture gets the Chinese stationmaster station, the ADMIN5 stationmaster net, the laggard, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web development net, the love gathers, I dragnet, "Stationmaster" magazine, stationmaster Z Weekly, digs the software, Portals, such as a number of well-known webmaster related media support and domestic well-known IDC service Provider Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.

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