Qihoo 360 announced the establishment of a joint venture with Cool group.

Absrtact: December 16, Qihoo 360 (Qihu:nyse) announced the formation of a joint venture with Cool Group (2369:HK), which invested 409.05 million of dollars in cash and 45% of the joint venture. That morning, cool group (2369:HK) has issued a notice of suspension, said the December 16, Qihoo 360 (Qihu:nyse) announced and cool Group (2369:HK) set up a joint venture, the former investment 409.05 million U.S. dollars in cash, the joint venture 45% shares.





that morning, the cool group (2369:HK) has issued a notice of suspension, said the company's shares from the day nine o'clock in the morning to suspend trading, "to be published a report on the company inside information."





Currently, the cool group's market value of HK $7.77 billion, and the great God brand about the cool mobile phone shipments of one-third, according to this simple estimate of the value of the great God of HK $2.6 billion. Qihoo 360, with 400 million dollars in cash, was awarded a 45% stake in the joint venture, which was valued at 890 million dollars (about 5.5 billion yuan). In contrast, it is also possible that the group will be able to invest in the joint venture, while Qihoo 360 has a larger premium for the JV.





360





in the face of this year's smartphone market change, cool pie not long ago the company's organizational structure has been adjusted, the company according to operators, public channels, electricity and other sales channels divided into three relatively independent entities. Among them, the cool faction is responsible for the public channel and the electricity Business Channel part, has released the search for the strategic investor the news.





in fact, in the cool faction before and after the suspension, the market has been rumored to be the odd Tiger 360 (Qihu:nyse) may become cool faction of the target.





for market Rumors, Qihoo 360, chairman of the Zhou on Weibo, some of the market hearsay content called "Sensational acquisition plan", said "Lei total (refers to Millet chairman Lei) so much momentum investment in the United States of the encirclement and suppression of Gree also spent 1.2 billion, 5 billion is what the concept needs to think seriously."





Zhou said that excluding the market rumors of the "5 billion yuan wholly-owned acquisition", but read between the lines did not veto the possibility of a stake.





In fact, in the cool faction of the foreign investment in the background, Qihoo 360 is not surprising. In the smart phone market in the millet before and after, Zhou has invited a number of mobile phone manufacturers to participate in its "360 Special Machine" program, Huawei once participated in it, but quickly withdrew. Zhou since then in a number of occasions sigh, the traditional mobile phone manufacturers for the Millet electric business model first look down, after is not understand, even the current can't keep up.





Zhou said at the security conference in late September this year that the interconnection of all things (IOT) would be a huge opportunity, and all devices in the interconnected age would be built with a smart chip and built-in smart operating system, all of which actually turned into a "mobile phone." This means that all enterprises will be the trend of Internet, internet companies can use IoT technology to extend the original many online design to the offline, and traditional Chinese industries, especially traditional manufacturing will have the opportunity to use IoT technology to their original business intelligence.





It is clear that a stake in a traditional manufacturing company would help Qihoo 360 to boost its smart hardware dream.





and for the cool faction, its one is divided into three after the electric quotient part, become Qihoo 360 investment target, it is easy to play Qihoo 360 Internet resources.





mobile phone electric dealer to rekindle the war





reporter learned from the great God of the cool, the great God as cool faction of the electric goods brand announced August 27 this year independence, after the announcement confirmed the N series and X series products line, marking the great God product planning independence. November 19, the Great God released brand new logo, and will formally set up an independent company-Shenzhen Electronic Commerce Co. The Great God Brand is led by Hao Fanghao, the former president of the mobile Internet and the electricity business.





vice President Cao earlier told reporters that from the structure of the three independent brands after the adjustment, the proportion of operators ' channels will fall, but they will be the biggest in terms of quantity; open market channels will not have much to look forward to this year, but hopefully there will be a breakthrough next year. More than One-third next year.





according to Cao Kin Sheng, cool pie is divided into three, in addition to the current operator pressure drop marketing costs brought by the smartphone market, but also for the company's managers to provide a better platform for career development, these independent entities in the external introduction of strategic investors, but also consider the management and employee equity incentives.





at present, the cool big God is the millet, Huawei after the glory of the third largest mobile phone brand, the great God had proposed the annual sales target is 10 million units. With Qihoo 360 in the Bureau, the great God will be in marketing channels and internet thinking to get more help, so that next year's market competition to bring new imagination.





According to Gartner's latest statistics, Huawei, Millet and Lenovo ranked third to fifth place in the global smartphone market in the third quarter of this year, with market share in the 5%-6% range, after Samsung and Apple.





at present, millet is accelerating the pace of internationalization, although in India and other markets due to patents, user data and other obstacles, but its model if it can replicate in other markets, will bring greater growth space. And Huawei's Glory brand in the "brave to do their own" slogan, also achieved great success.




"I'm going to the south to do the machine, to do the cell phone, when the cargo,"
Zhou said in a new microblog on December 16. ”