Qihoo 360 announces acquisition of advertising platform MEDIAV, or strengthens the 360 search realizable ability

This morning is still 360 will buy advertising platform Mediav News, evening has been confirmed. 360 announced the acquisition of Mediav tonight, but did not disclose the exact amount of the acquisition.

MEDIAV is an Internet precision marketing and advertising services company, in April 2012, launched the first in China for small and medium-sized customers self-service precision marketing platform "Synergy advertising platform", as well as aggregated data platform, Poly-American creative assistant and other peripheral products. In 2009, 2010 and 2011, the company was given a three-wheeled investment in the speed of light, GGV Capital and Soros's Quantum Strategy fund.

For the acquisition, Zhou said the combination of 360 in the PC and mobile Internet, the vast user base, coupled with mediav precision advertising marketing technology, can effectively help 360 to build more efficient online advertising ecosystem, and improve the profitability of 360 platforms and products.

In the 360 before the acquisition, MEDIAV once spread by the Beijing-East acquisition of news, to complement the Beijing-East in the Advertising marketing technology short board. Although Mediav is an advertising company, it is also one of the few technology-driven start-ups. Especially in the field of electrical business, according to public reports, the top 50 e-commerce sites in China, 70% are MEDIAV customers.

And not so long ago, mediav just to 340 million yuan Price, its advertising business to the A-share listed companies, a group of Leo, a main micro-small water pump (civil pump), garden machinery, cleaning and plant protection machinery and industrial pump products production and sales company, hope that through the implementation of investment, mergers and acquisitions projects, Create the whole business chain of Internet industry ...