Qihoo 360 breaks 10 billion dollars

This morning Qihoo 360 released a 2013-year Q2 earnings, according to the results, 360 this year, the second quarter of the total revenue of about 152 million U.S. dollars, the year-on-year growth of 108%, net profit of 33 million U.S. dollars, the year-on-year growth of 372%. Advertising revenue for 109.9 million U.S. dollars. According to Xiangdong, online advertising revenue grew 78% per cent year-on-year, as the search business (commercialization) and the development of mobile platform services were more than expected.

The morning earnings of the positive news stimulus, 360 of the rally, the highest peak rose to more than 11% to 81.6 U.S. dollars, the overall directly amounted to 10.04 billion U.S. dollars, this is 360 the first time into the billion dollar club. China's internet companies, which currently have tens of billions of dollars, have only Baidu, Tencent, and Alibaba, which has not yet been listed, and millet, which recently valued just over 10 billion dollars (if Millet is an internet company).

At tonight's analyst meeting, Zhou responded to various questions from analysts, focusing on two areas: PC Search and mobile Internet layout. The first is the PC search field, according to Zhou, now 360 has won the 17%~18% 's share, is now moving towards the 20% goal of steady progress, hoping to achieve the goal by the end of the year.

"20% of the market share can be a turning point in the market, if we can get more share, then we can make a huge change in the search market, this is our goal." Because, once we have successfully changed the market and get a bigger market share, I will be able to commercialize our business, including revenue growth, user confidence, the increase in the number of customers and the increase in click-through rate is very natural. Therefore, our urgent task is still to do everything possible to win a greater market share, and strive to reduce the distance from the first place in the market. ”

In addition to PC search, 360 of the performance in the mobile internet sector is also a key factor underpinning the rise in share prices. According to Zhou, the current 360 mobile phone assistant is China's largest mobile phone game distribution platform, recently launched the "Lightning Search" is also to meet the user for mobile Internet resources under multiple scenarios download, can be used on the PC Web page, but also can be integrated into 360 mobile phone assistants, Users can search a variety of native apps and Web apps via their mobile phones. For Baidu to buy 91, Zhou that this is just proof of 360 mobile phone assistants in the application of the advantages of distribution, Baidu and Tencent have once again proved the value of mobile internet channels.

For Baidu's recently launched "Light apps," Zhou says users don't really care about native apps or web apps, but more about the experience of apps themselves, not that Web apps are more easily retrieved as an advantage. Baidu "Light application" approach to solve the application store can not meet the long tail demand, and 360 is through the "lightning search" to solve the user can not find the application store Common application problems.

Up to now, 360 of the stock price of 79.80 U.S. dollars, the total market value of 9.797 billion U.S. dollars. This time last year, 360 of the stock price around 22 U.S. dollars. In a year's time, 360 of the share price and market capitalisation have been doubling. Share prices will continue to rise if 360 of the search's share is able to break 20% and continue to be distributed on the mobile internet. Although Zhou has repeatedly advertised himself not as a giant but as a catfish, the fact that 360 has become the fourth pole of China's internet outside Baidu, Tencent and Alibaba.