Qihoo 360 Browser Push "Stop tracking" feature advertising marketing will be harder to increase

Source: Internet
Author: User
Keywords Qihoo 360
&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; "Sohu It News" November 22 news, Qihoo 360 browser today launched the "Prohibit tracking (Dnt,do not Track)" service, users can detect site tracking, cookies tracking and other behavior.

  
Qihoo 360


This means that advertising and marketing agencies have increased the difficulty of collecting user privacy data and then placing accurate ads.

At present, the website commonly uses the cross station tracking and the cookie tracking means collects the user on-line behavior data, through analyzes the user to use the Internet habit to put the accurate advertisement. For example, search hotel information, open any site in the future, the site will pop-up hotel referral information.

In order to avoid the excessive collection of such data and violate user privacy, the Internet Consortium publishes a "no tracking" standard draft, which makes it clear that user information can be stored and used only with the consent of the user.

Currently IE10 has supported the standard, and Google has announced it will support the standard by the end of the year.
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