Qihoo 360: IPO company's "bodyguard"

June 30, color life listed in Hong Kong, Qihoo 360 as a cornerstone investor, subscribe for 10 million US dollars of shares; July 8, 9158 to be listed in Hong Kong, 360 cornerstone investment of 5 million US dollars; July 9, Will be listed in Hong Kong, 360 cornerstone investment 20 million US dollars.

iDoNews can not tell No. 215 July 4 (WeChat iLoveDoNews)

If we push forward the time, we find the way cattle market was launched in May this year and the long-term digital market in November last year, all of which emerged as cornerstone investors.

In less than two years, 360 has invested in five IPO companies. As of the first quarter of this year, 360 has 900 million U.S. dollars of cash, but these investments are cornerstone rather than financial investments. To protect the smooth listing of listed companies and prevent listing failures due to under-subscribed shares, cornerstone investors are usually introduced, especially in Hong Kong's capital markets. Cornerstone investment is the introduction of corporate fundamentals, profit model and development prospects of affirmative, listed companies, cornerstone investors will accept a 6-12 months lock-up period.

360 for the five companies IPO escort, and to accept a short period of lock-up, is like a "temporary bodyguard." I wrote an article on iDoNews, "Zhou Hongyi's" Heart Disease ": 360 How to Break Through Breakthrough," which reads: "360 understands the market environment of China's Internet and understands its strengths and weaknesses." 360 even after the lifting of the ban will not cash out.

360 is to do what? Want to be these long-term strategic partners for companies that have been or are about to IPO.

In November last year, when the state debut digital market, 360 and "old friends" Jinshan network together as a cornerstone investor. 360 value is the long-Bang digital brilliant performance in overseas markets.

As of the fourth quarter of 2013, the number of GOBOK users worldwide has reached 269 million, with 70% of users coming from overseas. Zhou Hongyi, chairman of 360, also said that this year began to attach importance to overseas markets and launched two products that will use the digital channels for a long time to promote. 360 products are just the first two forces, the future will certainly have further plans, with the "security card" in overseas markets flex its muscles.

The way cattle travel before the market with 360 cooperation. In 360 integrated search keyword advertising business launch, there is news that the way cattle will become the first 360 travel advertisers. Just two days ago, the way cattle choose 360 ​​mobile assistant exclusive release of its application "pass cattle travel", it is 360 in the domestic mobile application distribution market position. The successful listing of Tuniu in May and the cornerstone investment in 360 laid the foundation for both sides to jointly work hard overseas.

As for color life, it is difficult for the outside world to link such a property company with 360. In the industry view, real estate development, high-profit era will go closer and closer to the market average profit, property value-added services is the next "gold."

O2O, the main focus of color life, will nowadays most of the "old and new" and "their own home" communities, through the Internet connection, active together to create a smart community. Intelligent community intelligence, must be related to "security", "security" is 360's core and lifeline. After Zhou Hongyi "exit", has decided "to carry out the safety in the end." 360 invests in color life with a base of $ 10 million and will work together on community safety-related businesses in the future.

More noteworthy is that on January 29 this year, security company Dongfang Power Net listed soon, 360 and the company set up a joint venture company, 360 invested 15 million yuan, accounting for 60% of the East accounted for 40% of network power. Will face the mass consumer market and the SME market, providing video surveillance and security services. Oriental Power Company shares also once daily limit. According to DoNews, both parties will jointly release the "family guard" smart camera in the near future, and will mainly monitor the home remote monitoring. If you associate this with color life, 360 or smart camera into the community, open up a new market.

Of course, the hot topic recently is the 9158's listing. 360 as early as August last year to cooperate with it, according to the information disclosed in the prospectus, the two sides formed a joint venture company, 9158 51% of the shares, 360 accounted for 49% of the shares, 360 magical effects video will be transferred to the joint venture. 9158 listed after the mobile game force, 360 channels to promote the advantages of self-help. As time goes by, both parties anticipate that there will be further cooperation.

As for Di ICT, a 360,000 dollar investment in the cornerstone of the company is considered generous. The other three cornerstone investors are Legend Group (22,500,000 U.S. dollars), China Unicom (3,250,000 U.S. dollars) and TCL Communications (300 U.S. dollars) respectively. Di ICT as the largest mobile phone chain retail enterprises, the third largest mobile phone retailers and Internet companies 360 cooperation, seemingly too much cross-border. However, cross-border is a helpless move, but also the trend of the times. After becoming the first batch of domestic enterprises that obtained the license of virtual operator, Di ICT plans to make great efforts to transform. 360 is the cooperation with each other, each taking its own needs. As of the first quarter of this year, 360 mobile phone assistants have exceeded 400 million users in the mobile application distribution platform. Di Xin Tong wants to gain the advantage in the difficult battle of communication users. Cooperation with 360 is the "quick" option.

At the same time, Di ICT's offline advantage is that it has 2,000 stores nationwide, millions of fixed members, and a huge offline sales force. 360 ambitious intelligent hardware is to obtain a good channel.

360 series of cooperation with these companies have been IPO or upcoming IPO, have shown that: 360 not satisfied to be a "temporary bodyguard." Survive in BAT's Big Three, the 360 ​​has a more strategic vision.

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