Qihoo 360 is secretly developing input method, and will soon launch

Summary: Tencent technology from many sources learned that Qihoo 360 is secretly research and development input method, and will soon launch, which means that 360 will be in the most core area of Sogou attack. However, Sogou CEO Wang Xiaoquan has publicly said that 360 do not need to roamed do input method, Sogou internal

Tencent technology from many sources learned that Qihoo 360 is secretly research and development input method, and will soon launch, which means that 360 will be in the most core area of Sogou attack. However, Sogou CEO Wang Xiaoquan has publicly said that 360 do not need to do roamed input method, Sogou internal said no pressure.

It is understood that 360 has a powerful weapon is the browser, the browser can collect all the user search behavior, to the user search terms, search click detailed Analysis. Security sector disclosure, 360 browser users can browse through the Web page, analysis of its industry or small white users, and according to different groups of people push different content.

360 chairman Zhou publicly said that search needs to have a basic user experience, the future will be combined with browsers and navigation station to do some customization, there is still a lot of space. 360 company CFO Xu Zuori also revealed that personalized recommendations are expected to start in the third quarter profit, the current customer positive response, personalized recommendations of high precision, click-through high, will have a good performance.

Input method and browser similar, can be used to record the user, and help optimize the search results, so, 360 to do the input method is smooth. Moreover, for a large 360 security Guardian client, 360 browser Zhou, the input method can quickly on the user scale, and may be the most core areas of Sogou impact.

360 Interior also has early action, that year Zhou has recruited Sogou input method Father Mazhankei. Mazhankei 05 put forward the search and input method combined with product concept, and has been recommended to Baidu, in the disregard of the concept of Sohu attention. Then Mazhankei joined Sohu to become Sogou input product Manager, research and development Sogou input method.

09 Mazhankei for personal reasons to leave Sogou, joined Qihoo 360, Mazhankei in 360 period in charge of 360 security guard product design work, in the input method research and development may have had similar exchanges.

In fact, Sogou inside already know 360 is developing input method. Wang Xiaoquan has publicly said that 360 of the security brand is known, security guards claiming to be able to protect your computer from Trojan virus threats. In addition, do browser, said 90% Trojan virus through the browser into the computer. "I really can't think of if do input method, still can say 90% trojan virus to enter your computer by input method." The original play may not be valid. ”

Wang Xiaoquan said, 360 do not only the quality of input method is difficult to surpass, and easy to lose the innovative image, into a cottage mire. In addition, the 360 and Sogou strategy key points in the browser. 360 through the security guard can directly intercept the user installed Sogou browser, do not need to do roamed input method. So from the strategic intention, ability, Brand 360 do not need to do input method.

Sogou insider said: "Someone deliberately besieging, also someone want to pull us into the water." 360 have copied our level three rockets, but also to copy input method. Can be clearly said, 360 do input method, Sogou no pressure. ”

Some analysts pointed out that the input method behind the technical content is actually very high, since Sogou achieved great success, Google (micro-blog), Baidu, Tencent, Alibaba have tried to do input method, in addition to Tencent a little achievements outside of a made. In addition, Zhou has personally made Sogou Input method creative Mazhankei, but Mazhankei has been from 360 to join the United States Mission Network.

With 360 of the official foray into the search and development of input methods, the news burst, the search is more and more exciting drama. Previously, Sogou has been hoping in the search war in the clear relationship. Wang Xiaoquan Release internal mail, refers to the change in the Bureau, Sogou has not been affected, Sogou strategy is still "challenge Baidu, guard against 360".

Earlier, Wang Xiaoquan said, NetEase does not give the force, Google search is not to force, light Sogou with Baidu to carry really very difficult, very lonely. "So 360 came in I am very happy, not lonely, when we beat the time we pick up a little cheaper." ”

However, Wang Xiaoquan is not without worry, according to people familiar with Wang Xiaoquan, the current Sogou hope that the search for the war in Baidu and 360 between the launch, Sogou internal has set 360 occupy the search market share of the critical value, if 360 of the search share within the threshold, the Sogou is likely to sidelines. Once the threshold is crossed, the Sogou will start fighting back.

In fact, Wang Xiaoquan in the internal Mail also implicitly mentions Sogou's response, Sogou will be released and run a number of innovative products, including browsers and search a new product "exploration engine." At the same time, Sogou will speed up the pace of market construction and capital operation in order to match its technological innovation ability, and strive for the early realization of more destructive bureau.

A security industry personage pointed out: The search industry is a loss, when the 360 hit Baidu, Sogou will also be knocked down by the way. 360 not only in the browser, search field will compete with Sogou, still doing input method, once the input method, as the basis of search terms, influence can not be overlooked, most likely to hinder the growth of Sogou.