Qihoo 360 Mobile sector is expected to grow

Original title: report Marvel Tiger 360 mobile games and advertising revenue is expected to grow Tencent science and Technology Ming Xuan November 15 compiled Qihoo 360 stock by a large number of internet analysts love, this part of the company has been constantly from the Chinese network search leading Baidu to capture traffic share. Because Qihoo 360 's revenue share is much lower than its share of traffic, it means the company has huge potential to get revenue from it. The latest figures from CNZZ, the country's leading data and statistics agency, show that the share of the search traffic in Qihoo 360 This October has climbed to 20.8%, up from 18.2% in September. Liu Binliu, Citigroup analyst, said in an investor report that a better user experience helped Qihoo 360 boost market share. "Data from channel control indicate a significant increase in the search traffic share of Qihoo 360 in the second half of the year, driven mainly by user experience improvements, 360 browser flow distribution, and so.com search for new domain name contributions," the analyst said. Qihoo 360 mainly from Baidu to obtain a share. "Qihoo 360 seems to be capturing market share in mobile search," he said. "We think that mobile search is strategically important to Qihoo 360, which is likely to continue to innovate in mobile search products," Liu said. For mobile application search, Qihoo 360 has already launched a differentiated mobile search solution for lightning. "Qihoo 360 Management has previously quoted data from third parties that the company now occupies 70% of the mobile security sector." Once a firm foothold in mobile search, Qihoo 360 will be able to earn revenue through mobile gaming and advertising. "We think that Qihoo 360 's mobile gaming and advertising revenues could surge, in part because of the rapid growth of the smartphone market in China," analyst Liu said. Feedback from game developers suggests that Qihoo 360 currently has control over 30% of the game's download share for mainstream mobile games. "Qihoo 360 fell 1.48 U.S. dollars in regular trading in the NYSE in Thursday, down 1.66% per cent to 87.90 dollars," the report said. In the past 52 weeks, Qihoo 360 's share price has been at a minimum of 85.10 dollars, up from $89.09.