Qihoo 360 's IM strategy is evolving from mobile to PC-side

Absrtact: September 30 Morning News, Qihoo 360 im strategy is moving to the PC side of the development: its mobile Internet IM product message has launched a web version of the public test, will be implemented Web version and mobile version of the message through, the future PC, mobile users can send messages free of charge. Message in

September 30 Morning News, Qihoo 360 im strategy is moving to the PC side of the development: its mobile Internet IM product message has launched a web version of the public test, will implement the Web version and mobile version of the message through, the future PC, mobile users can send messages for free.

The message was officially launched at the end of August. According to the 360 Vice President Hu Hao, the message is an acquaintance social and communication tool based on the phone address Book, which supports the iphone, Android and Symbian's three smartphone platforms. In addition to supporting free send and receive text messages, photos, but also allows users to send and receive voice information.

Message Web Version Chat interface

The product feature is very similar to Tencent's micro-letter, which is seen as a 360 challenge to Tencent in the Mobile world. The launch of the web version of the message means that 360 may burn the flames to the PC side.

According to the introduction, user registration, login page version of the message, you can directly through the computer and message friends free chat. At the same time, the message page version of the support of smart friends recommended, automatically use the message to the friend recommended to the user, and real-time display friends online status.

Analysts believe that when the number of users accumulated to a certain number, 360 it is possible to launch the message client.

Although in the 3Q War, Qihoo 360 chairman and CEO Zhou has denied access to the IM field, but the Internet analyst Bo had in the media interview, although 360 had already had the account system, but compared to Tencent QQ, users use 360 account power is insufficient, So 360 needs a real binding user's account tool to glue the user.

In an interview with Sina Technology this year, Zhou said that there are few opportunities to challenge Internet giants on the PC side, but there are opportunities in the mobile Internet arena.

Qihoo 360 has not commented publicly on the matter at the moment.