Qihoo Investment web Game Media 2366 or majority

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March 18 Evening News, people familiar with the matter, said Qihoo investment in the web game media 2366, Qihoo Web game Senior director Haibin at the same time in 2366. Investment news was confirmed by Haibin, saying the deal was completed last August.

Qihoo invests 2366 or holds majority stakes

People familiar with the matter said that Qihoo last year quietly invested in the web game Media 2366, Qihoo homepage game leader, Senior director Haibin also served as Vice president in 2366, investment amount and shareholding ratio is not known.

NetEase Technology called Haibin, he admitted the investment, and said that the investment by the first hand, was completed last August, "the details of the two days later," The appointment of 23,661 has not been declared.

It is noteworthy that at the end of last year, at a Web games summit, the official press release of the "360 game site 2366", indicating that 360 may have held more than 2,366 shares.

2366 is a professional web-game media, its operating parent company for the Sichuan Dream Network Technology Co., Ltd., founded in September 2009. Its services include information, downloads, questions and answers, virtual goods transactions.

Acquisition of Game Media: Create a page tour of the entire industry chain

2366 is not the first game media in the 360 SAC: At the beginning of the game industry annual meeting, 360 announced the cooperation with the Nangju network. The two sides set up a joint venture, 360 holding a 80% stake in the new company, while the 360 safe stripping and Nangju network reorganization. People familiar with the situation said that a series of actions behind the 360 investment has been long, the amount is unknown.

Over the years, the online games into a cycle: high marketing investment can bring a handsome return, so many game manufacturers have maintained a huge amount of marketing spending. If the well-known game media revenue in the bag, will greatly reduce this expenditure, while achieving the game + Media platform optimization. In the acquisition of 17173, the tour said, "to build a full platform for the game, acquisition of 17173 is an important step."

This is also 360 layout game Media Intent: with client and navigation page traffic channel 360, if combined with media channels, not only can save money, will also complete the Web game platform layout, to achieve high-speed growth.

The recent release of Qihoo in the fourth quarter of 2011 reported that its web game operations based on the Internet value-added business revenue, Q4 17.18 million U.S. dollars, year-on-year increase of 227.7%, the chain of 41.8%. The growth of page travel income depends on the efficient transformation of its flow resources, another important reason is the rational use of media resources.