Qinfeng: How to plan the website navigation station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I have helped friends to plan a lot of navigation stations, a group purchase station navigation, a Amoy passenger station navigation, an educational navigation station, now I also help friends planning a mobile phone navigation station, in fact, the plan is very simple, the key is to find the target group, find their needs, they want what they are, master the needs of the planning, about his promotion because the navigation station has no content, included in the limited, so take effective means of promotion is the most important, because the navigation station is not when the creative can be said, so it is impossible for netizens to look like, eventually to face the promotion, and then with a good user experience to let users remember that there is a collection, in short, The more the promotion, repeat customers more and more, to tell the truth, do this quite a lot, but not without the possibility of success, the following analysis has favorable conditions,

1, the navigation station, must have a unique URL, now a good web site basically did not have a very short URL to those domain name investors to register, then how to do, you can think about three Chinese characters of the domain name, such as my mobile phone web site Daquan, cattle mobile phone is the whole fight, but also better memory, although a little longer, But I think it's always better than a Chinese character plus a few numbers good memory, because the user input domain name is best not to switch the keyboard, a letter keyboard will be a numeric keypad he will be very annoying, so i this domain name I think is good. Easy to remember, this is the first.

2, advertising can not put too much, we all look out, the first good products, that is, we say that the stickiness to strengthen, customers come if this station is good, he will come next time or say will be collected is not it? If the subsequent use of his habits will be used for a long time, the appropriate future advertising can still have, Don't be too obvious not to occupy the main position, in the secondary position display, the main position is to show good content, customer needs content, such a mobile phone industry site is up, my Cow mobile website now 500IP every day, now about 400 are Baidu to come, There are also 100 of the value of the visible stickiness entered by the customer.

3, positioning their own customer population, web site navigation station too much, so how to compete with other wars, I at this time to find the target group, I put the mobile phone industry crowd to lock, mobile phone practitioners in China has a few 30 million, so many cities in the country, every city has a lot of selling mobile phone stores, including mobile phone manufacturers, Mobile phone developers, mobile phone sales, mobile phone dealers, mobile enthusiasts. No matter what his purpose, in my mobile site navigation can find their favorite mobile sites.

4, have a unique advantage, the more sufficient the better, the more reasons, so that your navigation seriously different from other Web site navigation station.

5, your Web site navigation station to innovate, do not do with a good 1231 touch the same, now most of the navigation imitation they are boring, all the same meaning, or template can be content always have your advantage put, try to put some ideas inside, set hundred director

6, the purpose of the site is to make money, but the prophase or to do product and user experience and content and promotion is the most important other is not important, you are crazy to promote, otherwise you will not make money.

Here are the promotion methods:

1, do a good product is the best promotion, why say so? You do a good job to cooperate with other promotion to collect repeat customers, if you crazy to promote the results of the product is not good enough, the result is a high rate of customer turnover, your promotion work in vain, is not it? To do you have no I have, you have my gifted, That is, to provide some like HAO123 Web site without services, such as stock inquiries, life classification information inquiries, such as: Train tickets, lottery tickets, and other related services, if the other web site already have some, we can see the update, make some new adjustments, or you can customize some information, Since the registration can modify some of the content of the homepage, put some of their content, so I believe that will attract more users to use;

2, imitate the promotion website, for example, we look at the Web site is how to do it, we can use these ways to promote, it uses this method to occupy 90% of the market, and we use this method to occupy 5% of the market demand is not high.

3, using the operating system to promote the report, I have engaged in the computer industry, when we use system disk for customers to do the system, IE's home page, are some businessmen set up a good site before the home page, then I feel can also, basically do not change, the computer installed, the customer also used this home page, Because the system disk is replicable, easy to spread, fast diffusion, good effect.

4, QQ group promotion, this I think or to strengthen executive power, I used to have a friend to do the mobile phone industry, he used dozens of QQ, then opened a member, a QQ number opened four QQ group, so he engaged in 100 mobile phone industry Group, and then sell his mobile phone store training books and CDs, you want this 100 QQ group , 200 of each group has 20,000 people, isn't it, and these 20,000 people are your target group, they need not need mobile site navigation station?

5, through the soft Wen marketing, if suddenly send a soft article on the net, is probably about China's current governance of pornographic sites report, but in this area, but there are some web site there is even a link between pornographic sites, feel comfortable with other web site similar to the home, and some functions are more complete, So use the other all forget, this is the soft marketing, the method is not limited, here just for example. Have the opportunity to explore.

6, the development of the blue Sea market for marketing, That is to say, 316 million of Chinese netizens, there will be no home site, or do not know the home site, some time ago, I met someone do not know QQ, I believe that the home site will also be some people do not know, we really do this piece of marketing, really to those who just learned to surf the internet, the rural friends, some just bought back the computer, the basic operation of the computer is not, here I What they say, what they think it is, so really do marketing to this piece, through a way to let them know my site, these people will become our final customers.

7, the use of mail marketing, the recent Webmaster forum is always doing mass-mailing software group Buy, hehe seems this technology has been popularized very well, the mailbox is the most commonly used website promotion method, the effect is good, the content to classic point, mail marketing also to blow to the target group, Of course, we can in an industry website to search email address, such as mobile phone is to go to the top ten mobile forums and mobile phone industry to find the site, such an e-mail address should be more accurate, to promote is also handy. I am Qinfeng website Blog original, http://www.niubiseo.cn if you want to reprint please leave my address, thank you, offenders pursue legal responsibility.