Qingdao Haier's first half net profit 2.58 billion yuan Year-on-year growth 21%

Qingdao Haier, which is on the cusp of reform, has produced its first-half performance report. In terms of financial reporting, the company has not seen any fluctuations in its performance as a result of the Internet transition. The following are the main information points of Qingdao Haier's earnings:

1, revenue.

Qingdao Haier first half revenue 47 billion yuan, an increase of 9.16%.

2, net profit.

Qingdao Haier's first half net profit 2.58 billion yuan, grew 20.9%,

3, Gross profit margin

Gross profit margin of 25%, up 0.19% year-on-year, of which white electricity net profit margin of 7%.

4, subdivide the product line

Haier's air conditioning revenue increased 16.6%, above the industry average of 5.4%. Haier refrigerator revenue fell 0.3% year-on-year, the decline is less than the industry average speed 3.78%; Haier washing machine revenue year-on-year increase of 4.8%, the entire industry is a downward trend.

From the product point of view, Haier's high-end strategy to enhance the company's revenue and profitability. For example, the market price of more than 20,000 yuan in the refrigerator, the market share from 3.8% to 41.9%. The share of Cassa washing machine increased to 50.5%.

5, Corporate strategy changes

The first half of the Kkri capital in Qingdao Haier, and become Qingdao Haier's third largest shareholder, the two sides will make some adjustments in the development strategy. One of its directions is to focus on branding and strengthening of intelligent products, as well as overseas business development.

Inside, the company is continuing to implement reforms that turn the company into thousands of small micro-enterprises. By contrast, it is an adjustment to a middle-level executive that cuts the size of 10,000 people.