Qingdao local pregnant and infant electric business trend rise

Our News (reporter Zhang Huazhing) "Now, children's milk powder, daily necessities, children's cars, are purchased from the Internet, quality is guaranteed, very convenient, can save a lot of time for themselves." "Mother Wang often shares a quick and easy shopping experience with friends." After 3C home appliances, books, the mother and child market has become the big consumer E-commerce site coveted large cakes. The reporter learned that, before, the well-known mother and child supplies website Red children were acquired, with Jingdong, when, Suning easy to buy mother and infant channel on line, mother and infant type of electric quotient surging.

Pregnant baby market to develop new blue sea

According to Ai counseling, mother and child products 2012 years of net market size has reached 61 billion yuan to buy the giant, compared to the previous year's 32.8 billion yuan a full increase of 86%, its rapid growth rate, far beyond the current hot 3C and clothing category. In addition, the number of infants aged 0 to 3 in China is more than 70 million yuan, of which the annual number of newborn infants reached 16 million to 18 million yuan, a large population base and huge demand for products, which led to a large-scale outbreak of maternal and infant markets.

Reporter learned that a few days ago, the mother and child shopping website Red Children formally merged into Suning easy to buy, Suning easy to buy mother and child channel. In addition, not long ago, Jingdong Mall announced a number of maternal and infant well-known brands to reach a strategic cooperation agreement, signed 2013 sales target, sales up to 5 billion yuan. Obviously, with Suning, Jingdong, Gome and other emerging mainstream electric companies to intervene in the mother and infant market, and actively expand the baby market new blue sea, and maternal and infant market, the great potential, but at the same time, but also to the domestic market operation of pregnant infant brought great competition pressure.

The rapid rise of local pregnant and infant electric dealers

Reporter to understand that in the fierce competition in the market, Qingdao, the domestic infant electricity commodity brand rise. Founded in 2009, the Fast Pu Mall is a home-grown mother and child supplies business website, operating maternity supplies, milk powder, diapers, complementary food, nutrition, toiletries, feeding supplies, lathe chairs, clothing bedding, etc., covering hundreds of well-known brands more than 5000 kinds of single products. "Fast to enjoy low-cost, universal million home" is the service concept of Pu Mall, through the Internet to provide users with high-quality products and services, as well as convenient shopping methods and thoughtful after-sales service, quickly become the most professional mother and child supplies one-stop shopping platform in Qingdao. "In the fast-pu mall to buy mother and child supplies, than supermarkets, baby supplies chain store savings of more than 15%; compared with Taobao, Fast Pu Mall's mother and child goods prices than Taobao mall lower than 10%." "A mother Wang, who often visits the mall, accurately calculates the price advantage of the site," she said. Mall of a person in charge to the reporter revealed that in the first two years of operation in the mall, due to lack of market visibility, credibility, need to play the market as soon as possible, speed will give more concessions to consumers, and focus on ensuring the quality of goods. At the same time, the mall to give full play to local advantages, online under the organization of Mother classroom and other on-site activities, delivery gifts. After more than three years of market cultivation and Word-of-mouth legend, at present, the mall has begun to turn the deficit into surplus.

The search for profit needs to hold "quality off"

With the domestic network market to continue to mature norms, and the diversification of consumer groups, maternal and child products have become a number of hot products in one. However, many pregnant and baby electric dealers have to face the reality of how to profit. According to the director of Speed Pu Mall, since 2009 since its inception, the mall is still in a market incubation period. "Last year to achieve sales of 36 million yuan, just turned into a surplus, but the development of enterprises still need to continue to inject capital, but also need to continue to dig the market." The official said that at present, from the mother and child consumer groups to buy characteristics, price is only a factor in the choice of factors, but the product brand and quality assurance is the primary consideration of the consumer factors. "To truly win the hearts of consumers, regardless of the entity store or electrical business enterprises must always maintain genuine awareness, to provide consumers with quality assurance products and perfect after-sales service." "Qingdao Le friends pregnant baby child A related person to say.

Fast Pu Mall in charge told reporters, fast Pu know the quality of the baby and mother's importance, to ensure that the goods sold are genuine, this is not only the mother and child industry practitioners of the moral bottom line, but also the basis of all credit. "Quick PU Mall" products are sold through the formal purchase of goods through the channel, the whole 100% authentic, 7 days warranty, so that mothers buy at ease, the children use peace of mind. "The official pointed out that in the fast-pu shopping malls, consumers can get regular invoices." In the future market competition, enterprises need to hold the "quality clearance".