Qingdao to build 50,000 square meters logistics center

July 28, just walked down the "future star" platform of the Dangdang Executive President Guoqing, and Dangdang in Shandong Province is responsible for warehousing and transportation of three logistics Express company Mister Emergency meeting. According to the minutes after the meeting, Dangdang will adjust the entire Shandong area of logistics and distribution, increase the number of distribution, improve the speed of distribution.

According to Dangdang in Shandong Province, the largest delivery of the courier company, said, so far, the network Dangdang in the Net express acceptance rate from the original 95% to 98%, the next day's acceptance rate from less than 80%, to increase to 90% or so. Dangdang Shandong Province on the Internet cut a single time from 16 o'clock in the afternoon to 20 points, the same day 20 o'clock before the order of the Jinan warehouse out of orders can be in the network to achieve the next day delivery. "The most important thing is that the chit-courier to take the Dangdang's distribution business, but also led to the entire Shandong region index rise."

Qingdao to build 50,000 square meters logistics center

The guoqing in the VIP room were smiling.

In detail, there are a lot of things that make him seem like a big white.

Dangdang successfully listed, finally got rid of the trouble of the Fund, the book main business steady Development, in the national Gongchenglvede, while the carefully built "shopping center" mode began to appear fast rising momentum. All this made guoqing seem more free and talkative.

Of course, the topic of interview is more about when the expansion of the spread.

Guoqing said that the second half of the Dangdang will be in Shandong's focus on Qingdao, the focus on building a scale of about 50,000 square meters of warehouse logistics center, the storage center covers a variety of goods in addition to a large number of books, as well as daily necessities and other life services commodities. ago, Jinan Warehouse Logistics Center only 1.8 square meters. Through the demarcation of the sphere of influence between Jinan and Qingdao, the distribution of Dangdang in the whole Shandong market can realize the degree of arrival of the day.

It is understood that since the end of 2011, when the United States listed in the year after the financial distress when finally ushered in a rapid expansion of the Golden Age. "Originally we do not attach importance to Shandong, propaganda focus is Beijing, Shanghai, Guangzhou, Shenzhen, at most, plus Jiangsu, Zhejiang, the result we found that the sales from Shandong is very considerable, unexpectedly in Beijing, Shanghai, Guangzhou, after becoming the fourth place, often more than Jiangsu." "Guoqing out the reason for the rapid expansion of the road in Shandong.

E-commerce development to today's stage, is about to encounter "first-line city crisis", although the sales of large cities are stable, but the downward search for new growth point is a problem that the electric trader has to consider. In recent years, both real estate and luxury goods, second-tier cities have shown surprising purchasing power, for the electric business, the growth of the first-tier cities has slowed slightly, while the two or three-line market is heating up and training.

For the established electric business, owning the brand accumulation and loyal customer base is the advantage that it can penetrate into the two or three-line city, however, the current consumer's stickiness to the electric quotient is very low, the electric dealer that provides similar service and the same product may only appear on the various price comparison net instead of the collection folder. So deep into the two or three-line city to build warehousing, brand, improve service quality, shorten delivery time and so will be the next step of the electric dealers, Dangdang first.

In fact, not only the books we are familiar with, the increase in sales of department stores is also contributing to the decision to capture the second-tier cities. According to Guoqing, originally in the Department of merchandise sales, Jinan market consumption is half of Qingdao, but now the sales growth rate in Jinan faster, quickly overtook Qingdao, virtually bigger the entire Shandong market.

In fact, for Qingdao, Dangdang is still a late comer. As early as a few years ago, Suning has been in advance of the layout, the initial self-financing 1.365 billion yuan, in Qingdao and other 17 cities to build logistics center projects and Information systems platform upgrade project.

It is understood that Qingdao Suning appliances (002024, shares bar) Logistics Distribution Center project is located in Lichang District days south of the waterway, the north of Guang Shui, covers an area of about 140 acres, planning a floor space of about 110,000 square meters. By Suning Logistics Electric Co., Ltd. invested about 300 million yuan development and construction, will be built including regional Management Center, logistics, after-sales, call center, information, E-commerce, research and development, and so on, after completion will become Suning electrical appliance Jiaodong Peninsula City Distribution Center, set warehousing logistics, E-commerce and other multi-functional in one large integrated logistics center. It is expected that the operational requirements of the annual turnover of goods of about 4 billion yuan can be satisfied after being put into use.

Suning electrical related person said, Suning easy to buy and physical shop to take the line under the online Synergy mode, with the advantages of large-scale procurement and cost synergy and intensive advantage, with a dozen long-term low-cost brand capital.

When the book Dream

The more important role of warehousing Logistics center localization is the advantage project of service Dangdang.

The book industry is always the main business. Founded in 1999, it is Dangdang in the book field deep root agents, will be online bookstore made the first great cause of online retailing. 2007, when the book sales accounted for 20% of the total retail volume, while the online retail market accounted for more than 50% of the share. As of this year, when the share of the country's general book market increased to 25%, children's books accounted for 35% of the country, when it was in China, comparable to Barnes and Amazon's market share and influence in the United States.

Set of upstream publishers and downstream readers of the customer base advantage in a, at the end of 2011, when the official online E-book platform, sales category not only includes 50,000 e-books, electronic newspapers, magazines and even video are also in its columns.

When the E-book through paid reading, paid to download the way to obtain income, and publishing house 46, the first line of 50,000 e-books, 90% unit Price is below 10 yuan, is the paper version of 30 percent. At present, when the E-book platform has launched 100,000 kinds of e-books for users to download, many of them are best-selling books and annual books. Guoqing very much value the E-book market: "Jobs", the price is 68 yuan, we hit 75 percent, about 50 dollars, sold hundreds of thousands of volumes, and digital download is the global unification of the rules, 40 dollars A, incredibly also downloaded 7,000 or 8,000. ”

July 26, when another step, guoqing change "will not enter the electronic book hardware Field" of the argument, High-profile launch "all See" E-book reader. When the electronic reader of the "loss" is not just to earn a yell, guoqing blushes, "Our hardware does not make money, profit mainly rely on users to buy electronic books." "When the reason to advance into the field of electronic readers, is to borrow hardware to promote the development of the E-book market, and ultimately through the customer download digital books to profit." He revealed that when the electronic process of physical books will be increased, the end of this year, when 75% of the books are realized e-books.

Establish the "Content + Terminal" profit model, to achieve the bundling of paper books and E-books, Dangdang's ambition based on the long-term, "from our initial user survey, more than 80% of users are willing to pay for a good ebook, I think this is a can change the Chinese reading habits, Dangdang should try." "Guoqing said.

In the face of Dangdang Online interactive offensive, Qingdao Xinhua Bookstore Network Bookstore Manager Liu Rui said, the rise of online bookstores, the traditional physical bookstore has caused the impact is certain. On the one hand, they occupy the advantage on the price, on the other hand, the online bookstore sales without geographical or time restrictions, customers can stay at home, can choose their own books, more convenient, these objectively on the traditional book business model has caused the impact.

However, online shopping and physical purchase and there are public and minority issues, and some customers like the entity to buy the book experience, such as summer vacation, many parents with children come to the bookstore to read, choose, such a lot of customers. On the other hand, with the rise of online shopping, the number of people who buy books Online is also increasing.

The reporter learned that the Qingdao Xinhua bookstore since October 2010 on-line, has become the Entity Bookstore service means, the sale channel consummation and the supplement, on-line Xinhua bookstore One on-line has obtained the general reader's approval, has met the Shandong, especially the Qingdao and so on reader's demand, the sales volume is growing unceasingly. Among them, the existing varieties using centralized management, regular promotion activities, such as the purchase of a certain amount of free postage, holiday discount promotions, binding sales and other preferential ways to the readers a great deal of attraction.

Innovation of online shopping Center ""

Guoqing and so on the first generation net buys the crowd entire six years.

October 2011, Dangdang launched a new version of the home page, book display as the focus of the end of the era, replaced by the library, the Digital Museum, Clothing museum, home Museum, mother and Child Museum, Beauty Hall, Health Leisure Hall, food museum eight major features. When it has started to move massively to the open integrated platform and one-stop online shopping center.

From the supermarket to the shopping center, when vigorously open the platform to "lure shop", in 3 C, clothing, footwear, alcohol, food and other department stores to further increase the strength of the goods, into clothing, shoes, jewelry, bags, watches, beauty and other shopping center core category, Gome, Jiuxian nets, outlets, Donson, Di-tong, Amoy shoes nets, Amoy, Lok Bee and other vertical electric operators have settled in Dangdang.

Guoqing Hope when as a "shopping mall" on the Internet, "we each call shopping malls, positioning for the high-end, neither take the high-end route, nor go to the low-end, we will choose business, never take all, I hope our customers with other sites than the average age of 10 years." "Adhere to the high-end brand line, the first choice for customers, is when the selling point is, but also when the construction of the Beijing-east, the cat and other differences in comparison advantages." "Buy a rod box good dozens of pages, there is a cheap one hair, cheap piece, an identical trolley box, I do not turn nearly 10 pages, 8 pages I am frustrated, old afraid of loss, I believe that many people with me is the same mentality." "A joke of his own Taobao, in his view, when and Taobao are in transition, but it is in the two dimensions of cultivation," e-commerce development has two models: a call to give you more choices, a choice for you, "he further explained:" When the need is not "Amoy you like", not "the first time online shopping in the When", not " Give you the choice ", but first" to help you choose ", want to be about 35 years old middle class to when shopping,"

Thus, when the open platform to voluntarily give up the "Amoy fun", set the threshold, it is not like Taobao introduced unlimited varieties, but first to help customers screening together. In the brand investment, when the strict choice of brand number and high-end positioning, guoqing this explanation, "such as clothing, the cat has 15,000, we are up to 3,000, which for me has been a lot." We have to choose, first, service must be good; second, 0 tolerance of fakes; third, it must be affordable. ”

Relative to the guoqing, my city's home appliances experts believe that, from the cost of looking, E-commerce does not reflect the absolute advantages of the real store. Although the physical store store rental, hydropower, artificial additional input, but these inputs to obtain a long-term and stable flow of people, the same purpose of investment reflected in the electric field is very high customer access costs, including technical inputs and marketing costs, in addition, because of a large number of stores in the store to mention, And the electric business even a tube of toothpaste a book must take the distribution, so the logistics rate is far higher than the physical stores. "is based on this, from the public data, Dangdang cost rates and Suning has no advantage, and even the cost of human compensation is higher than suning, so the current low price does not reflect the superiority of the business model." "Experts say.

Journalist Notes

My when shopping edge

First Contact Dangdang in 2002, that time is the Chinese Internet people surf the initial era. Many digital heroes in the virtual world to open up the territory, they become the people to understand the advent of the digital era of the great Enlightenment, and created today the popularity of China's internet and prosperity.

He was still studying in college in 2002, I remember at that time every night in the library, the task is to find all the information on the Internet content to find out, and then all made a summary, half a year to accumulate a thick two large, Dangdang is that time into my eyes.

Remember to teach the teacher also said that learning the internet needs to touch a stone across the river, some of the content needs to try, and then can really understand it, books are no ready-made answers. So, we started on the internet aimlessly "roaming". After a period of exploration and discussion, we very carefully selected a try: First from the internet to buy books, the provider is Dangdang.

Many people may say, as for! It's a little bit of small talk. In fact, this is not surprising. Because just want to say, this time period is still Chinese internet people surf the initial era, surfing the internet to browse news for most people are relatively new things, not to mention E-commerce under the network shopping. and selected online book, Selected Dangdang reason is that it is the delivery of goods to pay the way, so we do not feel cheated, there is a small psychological comfort and protection.

We have initially drawn up a list of books to buy books under the title of the class. After some operation, finally completed the process. But in the end it jammed. Originally, in accordance with the requirements of Dangdang at that time, it in some cities distribution is limited in scope. For example, Beijing, only distribution to the three-ring, three-ring outside is not distribution. And our school is outside the three rings, are close to Tongzhou. What do you do?

Later, the head of the class patted the head and said: "Otherwise, we find a friend in the three ring to help, the book sent to him first, then we go to fetch." "As a result, the book was really delivered. We later calculate, go to a friend to take the book time, than we go to Wangfujing (600859, shares bar) bookstore to buy books longer.

Of course, with the development of the Internet, as well as people's familiarity with the network false sound, when the distribution slowly better, no distribution restrictions. I calculate, these years to buy the genuine books, almost all in Dangdang bought, not only cheap, more feel sitting in the office, the mouse a little bit on the bottom of the list, and finally waiting for door-to-door, is a new way of life.