Donews April 2 News (reporter Anhong Yuvivi) Ebb Tide, after several years of development and change, the Internet industry several happy several worries, some have been in China's internet industry, enterprises, now has disappeared.
The different problems, such as backward marketing model, lack of foresight, broken capital chain and wrong positioning, will eventually point the fate of these enterprises to "death". Qingming will be, writing this article in addition to pay tribute to those who stop in the current Internet companies, but also for the up-and to give some warning.
These companies, once welcomed by users
Case one: Fast seeding Company
Birth and Death Year: 2007-2014 May
Tags: otaku artifact
Fast Seeding was founded in 2007, is a network streaming media technology development and application as the core of High-tech companies, research and development based on quasi-video-on-demand kernel, multi-functional, personalized player software.
Since 2010, the Rapid broadcast CEO Wang and other people developed a fast-broadcast video playback software system, in order to do only technology, do not ask the content as an excuse to play a technology "edge", the fast-seeding system in a large number of obscene pornographic video of the widespread dissemination of not too much as.
April 2014, the Public security organs received the report and the relevant departments handed over by the Shenzhen Express Broadcasting company suspected of disseminating obscene articles for profit-making crime clues, the Ministry of Public Security designated jurisdiction listed overseeing the full implementation of the investigation. The Guangdong provincial Shenzhen Market Authority has issued a hefty fine of 260 million yuan on June 26, 2014.
The old otaku artifact fast-seeding company has been on the verge of bankruptcy in debt. As the founder of the fast-sowing, has been praised as a "prodigy" Wang with its finished executives have been behind bars, it is regrettable. When people discuss the fast-sowing case again, I hope no longer use the Internet "original sin" to stall a company's fault, will be rogue software, steal privacy, piracy as a success cheats, and developed into a so-called internet success. History cannot be changed, but the same tragic drama should not be repeated.
Case two: Everyone movie
Birth and Death Year: 2004-2014 November
Tags: non-commercial American play subtitles group
Everyone film and television is a sharing, exchange, learning for the purpose of foreign film and television program is a professional subtitle group. The page is composed of more than 10 channels, such as action, comedy, science Fiction, love, horror, European and American dramas and Japanese dramas. Are amateur organizations, independent non-commercial organizations.
October 2014, People's film and television was named in the United States Film Association, the main pirate video website, 1 months later, has gone through 11 years of history of the People's film and television declared closed station. Everyone film and television official website declared: "Need our time has gone, now have a better channel to replace us."
Things did not turn up, 2 months later, in early February 2015, the new domain name for everyone to change the United States and television to return to the public view, but the loyal fans regret that the United States play only to create a service platform, does not provide download resources.
Compared with the previous, "Everyone of the United States play" positioning has been to the industrial chain downstream migration is also helpless, after all, with the domestic major video sites in the United States to buy and play copyright "Everyone film" obviously did not have the capital advantage, exclusive copyright costs are more and more rob higher. And with the striker off the station, everyone transformation, fast-sowing failure, the thunder listed in the traditional film and television resources search site after the fall, a large number of overseas drama enthusiasts began to seek another path.
These companies, hit, didn't insist.
Case A: Street side
Year of birth and death: May 2010-January 2015
Tags: foursquare in china
Street next to the online in May 2010, is the earliest LBS application, the main lbs social services, users can sign in, and enjoy the concessions of merchants, known as China's Foursquare. However, in the first half of 2014, Foursquare also announced the abandonment of the registration mode, the transformation of local services.
In fact, the "check-in" function of the street side network has long been replaced by the lively products such as QQ space and microblogging, the vice president of the street has also confirmed in micro-blog, "In the early 2014, the street was actually stopped running."
2014, the street side of the server many times of downtime and instability. July 2014, the street close the Web page version of service, users can only access the mobile phone app on the street side.
Case TWO: Dot
Birth and Death Year: April 2011-20 December October
Tags: China's first "TUMBLR"
Dot dot net in February 2011 on-line, April 7 open registration. To seize the market heights, the first six months of continuous marketing, personnel expansion, the mobile internet layout, 1 months to send ice cream coupons cost more than 1 million yuan, resulting in a complete net outflow of funds.
In the second half of 2011, the rapid deterioration of the capital market, the point cut off the market input, some people left. At the same time, the point of High-profile also directly let Sina Weibo become a competitor, the loss of important promotional channels.
Afterwards, Dot dot Net founder Xu Chang said, the biggest lesson is the original too high-profile, if can calm down, like Youku, Beautiful said, as a micro-bo partner, with these social platform development.
But the Tumblr can rise, the Chinese light blog is tepid very big reason lies in the Sino-US economic disparity. Although Tumblr is a minority culture, Americans have a high standard of living, a car with a house, more vacations, shorter working hours and Tumblr prospects. Tumblr also has international markets to support. These conditions do not exist in the domestic dots.
Case THREE: 91 Foreign Education Network
Year of birth and death: November 2012-January 2015
Tags: real english foreign teacher
After the resignation of the century Jia Yuan CEO position, Gong's two pioneering projects selected the field of education, and launched the first online English training platform 91 foreign teaching network. But after two years, when the star of the halo of the 91 foreign Education network but encounter the easy Lord.
January 13, 2015, 51Talk announced the completion of the online English brand 91 foreign teachers of the overall acquisition, outside the teaching staff, staff team and technology will be merged into the 51Talk system.
After 91 foreign teachers halberd, Gong also began to reflect on their own failure reasons. She believes that 91 foreign teachers at the beginning of the creation of all the use of American teachers, and the Philippines compared to the price of foreign teachers does not prevail, resulting in the revenue scale has always been far from 51Talk. At the same time, it is one of the reasons why the two pioneering fronts are too long, ignoring the limited resource concentration of the start-up companies.
These companies, they come from giants, but they can't escape.
Case one: Yahoo China
Year of birth and death: September 1999-March 2015
Tags: The search giant who is hard to escape into the Chinese curse
As the world's first portal search site, Yahoo's business in 24 countries and regions. China's Yahoo website opened in September 1999, and pioneered the integration of the world's leading Internet technology with local operations in China, becoming the forefront of Chinese Internet search engine community and information service providers.
August 2005, China Yahoo by Alibaba Group wholly-owned acquisition. Recently, Yahoo decided to close its research and development center in Beijing. After shutting down the mail service in China nearly two years later, Yahoo is cutting off the last trace of contact with China and completely withdrew from the Chinese market.
As the first global internet giant to enter the Chinese market, Yahoo bought 3721 of the country's largest search company, but mismanagement, resulting in 3721 in the competition has been defeated by Google and Baidu.
Yahoo's decision to quickly pull away from the Chinese market and further shrink its global business has been filled with sighs by many of the Internet industries that have seen the company rise. In the opinion of analysts, Yahoo from that time to the current trend of the micro-course, also gave a lot of internet people to think about the opportunity to truly let them experience the rapid changes in the internet era, and "Backdoor Home era" enterprise transformation inevitable.
Case two: Tencent Weibo
Year of birth and death: April 2010-July 2014
Tags: from supporting to bit
Tencent Weibo, once a high expectation within Tencent, was positioned as an "important social media platform", while at Tencent's annual meeting, Weibo was also called "an important business, but to be located in a micro-letter." ”
July 22, 2014, Tencent Weibo started a big adjustment, its product operations team will be integrated into the Tencent news team, the rest of the staff were diverted to the Tencent Micro-view team, leaving only some of the staff to maintain the day-to-day basic operations.
This message means that Tencent Weibo, the "Live for defense" products, and finally in the internal and external staggered fierce competition, surrender surrendered. Finish)