Qinhuangdao ushered in large data era data promotion new platform for Housing enterprises favorite

When the myth of the double 11 becomes the whole China's event, the real estate Internet is also developing in its own vein; people love the convenience of the Internet, real estate is accompanied by the progress of the Internet to promote the development of the city. Along with the development of real estate e-commerce, the great benefits gained many real estate enterprises shone, and many media industry has also been new, competing to expand the real estate electric business, the property market for a moment "disorderly flower gradually want attractive eye" situation, but in the major network media scramble to seize the real estate market, How should developers choose? Industry predicts that "the future of the big Data era of real estate electricity dealers will become the mainstream of the property market." SouFun reporter Field Visit, professional analysis, take you to brush off the clouds, a total of welcome Qinhuangdao property market Large data era.

Ali 35 billion myth of the electric quotient

November 12 1 o'clock in the morning in Hangzhou under the rain, Alibaba Group is located in the West Creek headquarters of the office building is still brightly lit. Just one hours ago, Ali "Double 11" of the full day turnover announced, 35 billion of the transaction amount than last year's 19.1 billion increased 83%, Alipay 188 million of the total number of transactions also far exceed last year's 100 million.

One day turnover of 35 billion, platform model of Taobao and cat, has undoubtedly become the world's largest online commercial real estate. Ma Yun believes that by 2020, E-commerce will replace the traditional physical retail, accounting for 50% of the retail market.

And online shopping is undoubtedly a major trend of future business development, "the real estate industry because of its own conditions, such as large volume and so on, so that it can not be quickly online to achieve rapid trading, but online home purchase will increasingly become a popular, a new purchase trend," a person in the industry said to reporters.

Real Estate Media person Zhang Hengjie pointed out in the blog, the real estate electricity market's cultivation period probably still needs 2-3 years, after all, the real estate is a special market, the people to the electrical quotient's identity need relatively long time to train. Zhang Hengjie also said the outlook for this emerging market is generally optimistic because E-commerce is a big trend. With the quickening pace of life, the convenience of online consumption can be accepted by people. But the real estate electrical business can not be divorced from the reality, the real estate transactions of some processes, such as looking at the house, order these procedures can be completed online operation, but acceptance, delivery or through the line to complete, which is the special nature of real estate decisions. Of course, this will not affect the early online operation, after all, the internet's hundreds of millions of users will bring more consumer groups for real estate enterprises, conducive to the development of the entire industry.

In the information age today, the development of real estate e-commerce has far-reaching significance, and its prospects are bright.

Real estate electric business development road twists and turns housing enterprises to choose the platform should be cautious

According to SouFun statistics, as of November, the 2013 Qinhuangdao major real estate portals and project cooperation with more than 20 electric dealers, but the success of the survey, dare not under the conclusion.

The reason is that most media platforms do not consider the actual situation of the project, in order to ignore the short-term benefits of the project itself is suitable for the characteristics of the electrical quotient. Second, most media promises that the project is not advertised, or the media's own platform limitations, or perfunctory, and to the project sales can not receive the desired results; The main aspect, because of its narrow platform, no professional services team, no strong data back-office, so that the project's publicity could not be targeted at effective target groups, Wide net, waste of manpower and resources.

For the choice of cooperation platform, the industry believes that the housing enterprises should combine the characteristics of their own projects, the selection of large media with strong background support, so that can quickly and effectively lock the target population, precision promotion, the largest number of projects to achieve the stated goal.

A project developer in Qinhuangdao said: "The electrical business from a level to broaden the sales channels, for real estate sales is a positive side, in addition to the electric business platform for home buyers to purchase concessions, for home buyers is also a good thing." ”

According to another unnamed developer said: "Before the choice of a website with a cooperation with Qinhuangdao, the effect is not ideal, the media publicity more perfunctory, basically by the line under the extension, because there is no big platform, so the online publicity is not ideal." ”

The new choice of the electric business platform into the housing enterprise in large data era

"Do the electrical business or choose a large platform, with professional advocacy team support, high platform attention, you can more effectively communicate project information." Industry insiders say.

"Never thought the effect would be so good, SouFun team is very professional, will timely feedback propaganda information, for the promotion of weak links will be dealt with in a timely manner, the most important is the effective information more, the registration is intended to buy the people, and basically is intended to our huxing, accuracy is higher. "said a developer with SouFun.

Qinhuangdao is currently involved in more than 20 of the housing enterprises, including not only ocean and other brands of large enterprises, but also some regional strength of the local housing enterprises. According to SouFun data center statistics, as of November, Qinhuangdao soufun A total of five projects signed with the cooperation of the electric business, which is in cooperation with four, respectively, Fu Li Qin Emperor Peninsula, Hengtai time Sea, Xiang Yi Valley, the days of Vanke Beidaihe town. These projects in Qinhuangdao also have word of mouth, in such a large data era will certainly have another harvest.

More than 40 years in the history of human life is just a flick of a finger, Moore's law has witnessed the computer data processing and storage capacity from K (kilobyte) to M (megabyte) to G (gigabyte) to T (terabyte) changes. In particular, the advent of the internet, let us rush into the big data age.

The development of Internet electronic commerce has gone through 3 stages, and the third stage is the stage of data King: E-commerce company through years of accumulation, consumer behavior analysis, can become a guide to consumers and sellers intermediary, promote the development of precision marketing, enhance the value of the platform and customer stickiness.

And the application of data is increasingly optimistic, for example: Taobao launched in 2012 Taobao time machine? The application analyzes the behavior of the customer since registering for the user, and tells the customer the growth of Taobao with the humorous and vivid language, and the statistic behavior of other users who have similar preference to the customer, after analyzing the customers ' knowledge about their preferences and predicting their behavior, etc. With vivid manuscripts and personalized data, and closer to the customer's distance?

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Examples of various applications are difficult to take, but the trend is clear and the application value and potential of large data are no longer underestimated.

At the same time, the arrival of large data era for E-commerce platform has higher requirements, perhaps the arrival of the electronic data era will shuffle network electric business platform, with a strong high-quality data resources to support the platform or will lead the development of the electric business.