Qinling: The use of mobile Internet to make the first bucket of gold is very important

Qinling vice President of Yi Ma

News and Information 2013http://www.aliyun.com/zixun/aggregation/10715.html "> China Internet Entrepreneurs Conference May 11 in Beijing. The theme of this session, "embracing the mobile internet in a comprehensive way", includes nearly 50 high-end guest speeches and round-table forums. News and science and technology to the General Assembly of the whole report.

Yi Ma Vice President Qinling said in the speech, mobile is now very hot, but the fire does not mean that the owners can make money, for the webmaster How to use mobile Internet to make the first bucket of gold is very important. At present, the whole mobile market online shopping accounted for nearly 50%, and will continue to expand in the future, so that how to use mobile Internet in mobile online shopping to make money is the most we should pay attention to.

The following is the Qin order this speech record:

Hello everyone, I am from the Yi Ma, I thank the organizers to provide us with such a good platform. Just now a lot of guests have talked about the opportunity to talk about what we want to do, but for the webmaster, we are most concerned about how to live, what to live? For money! To make money.

The share I bring today is to tell you how to help webmasters make more money and make more money on the mobile internet. Today's theme is to open the skylight to local conditions, two key words, one "open" a "move".

2013 for "billion starting" the tenth year, 10 years of trials and hardships with the company webmaster, "billion from the hair" has the most exclusive resources, we have 400,000 of the webmaster to provide the best value-added services. We've brought very good value to the Business-to-consumer.

We can see 40 stationmaster, in the Future Day will appear the annual income billion stationmaster we together to look forward to. This decade no matter is "billion hair" or stationmaster we all vigorous development. Then the future is a problem, will the future be so good? If yes, what should be done, the first to look at the current market changes.

Both sets of data are about E-commerce on the internet, the picture on the left is to see the size of the market growth can see that the future is still a high-speed growth, is definitely an annual increase, the right is speaking of the business, the growth rate is more than the overall market growth, estimated 2015 years will exceed consumer-to-consumer.

Another phenomenon, more and more businesses appear, more and more goods appear, we can almost buy all the things we want to buy through the Internet. In the face of so many businesses and goods and turnover, the user's choice will be more rich. I believe that we all have experience, now online not only to buy standard products, more non-standard products, including offline services can be obtained through the Internet, the entire content of goods from two to four, from the original hundreds of to tens of thousands.

About mobile related data, the size of China Mobile's shopping market is much faster than that of the business, and Eric's data shows that last year, when it was time to share data, the United States, November 26 last year, called the "Crazy Monday" American online discount day, which accounted for 22% of the day's turnover, In the future China will also have such a situation, the development of mobile Internet will be more rapid.

The image on the right comes from the easy view, mobile Internet is very hot, what is the relationship between the webmaster? Here the most fire from mobile shopping, webmaster need to grasp the trend of mobile shopping to share the mobile Internet dividend.

What do we do when we finish talking about market changes? This change will certainly bring challenges, will the challenge be a chance? I believe that "billion start" will certainly help us solve these problems.

Who can help stationmaster, who is satisfying stationmaster? "Billion hair". This is the main part of my speech, tell everyone "billion hair" is how to help stationmaster make more, better money.

As shown in the "billion start" launched by the open platform, from last year's August "billion start" open platform on the line, has become the largest and most open Third-party online shopping data open platform. Before I heard the guests chatting, I said that the future trend is open. I also solemnly with the promise, "billion hair" open once the platform will never be closed, only more and better, we will not worry about this thing open and then take back, I told you will not! Our August 2012 online, after the call of millions, stationmaster use thousand, turnover million, this year April call volume more than 4 million, daily turnover over tens of millions, only in a short period of six months. Open platform has also been a large number of owners welcome and use.

What are open platforms open? is from "billion hair" accumulated years of data, these data are based on online users of the data, "billion from the hair" service more than 500 of the electricity quotient, we through and the cooperation of these electrical companies, to obtain the merchant's data, more than 20 million of merchandise data, The data of more than 10 million orders per month and the brand data of the merchandise represented behind us, we converge to the data center through technical means, and are opened through the API through the carding and aggregation of the technology Center. Here are a few examples of how to make money from this platform.

The first example is from a rebate station, the webmaster is through the API platform to build a complete group buying channel, now through our open platform is very easy to frame a group buying channel. This is not to take any of their own data is obtained through the API, very time-saving.

Originally know stationmaster many do net purchase effect marketing when the habit of shop a lot of merchants, the original is by artificial way a shop, a change, change and adjustment will be very time-consuming and difficult and inaccurate, there may be a business offline logo still. Through the formation of the API can be real-time accurate access to these data, "billion hair" any changes in the business can be updated through the API timely, user experience can also do the best.

What did you get when you finished?

An interface of 18 APIs was invoked, the number of calls more than 100,000 times, this is before and after access to the user retention rate changes, the rebate station users how long to click on the number of goods, the number of the following is very important, access than before access to the retention rate is a significant increase.

This is a change in the order amount, January after the access to April is a significant increase in the user retention rate increased by more than 50%, the commission yield increased by nearly 50% is a benefit.

Another example is from a navigation station, the original navigation station may be a merchant's entrance added a number of categories, he used the open platform to become what? The original business navigation has occupied a very small home page, is not the most important place. is to join the popular product recommendations, through the Open Platform keyword search ranking, the most popular release. Then the recommended information based on the user's specific product is from the best selling information and is also a separate group buying channel. All the current business advertising activities or discounted activities aggregated pages, through so many rich content has been the entire navigation website shopping class enriches, from each aspect satisfies the multi-user to the net purchase the demand, the user is not simply passes through the navigation station to a certain merchant, but directly in this place chooses buys, What are the benefits? After the launch data, click Conversion rate is more than one times more, the growth of the net maid is a world of difference, through and our cooperation overall took more than 1 million of the data, the entire click-through users may be the point once, now at least two times, the same scale under the growth of more than 200%, webmaster traffic is still so much, But earnings have quadrupled.

In fact, there are a lot of examples, I do not know if anyone has used our open platform, we do the content of the site to provide coupons or discount information, the original is very troublesome, to go to various places to find, to the Merchant collection, and then put them up, now do not need, only through the "billion start" open platform, We can get it directly through our API.

Moving, moving now very hot, but the fire does not represent to the stationmaster to be able to make the money, for stationmaster to use the mobile Internet to make the first bucket gold is very important, just the data tells everybody, the current entire mobile scale market net buys occupies nearly 50%, moreover will continue the expansion in the future, So how to use the mobile internet to make money in mobile network shopping is the most should pay attention to.

What does "billion start" do? "Billion start" is to support a variety of mobile end of the media, whether it is the opportunity WAP or based on the app, the current market mainstream electric advertisers have become "billion hair" partner, resources on the "billion start" head.

Next, take a few examples, such as figure, the current cooperative mobile end of the media, we can see from left to right there are: rebate, navigation, tool class, group buy media, can easily and "billion start" open platform to cooperate, only need to get the appropriate intelligent link through API interface, very simple.

And then there's the relatively complex, some webmaster said I do not pay attention to the technology, may have their own things on it, need "billion hair" to help me do some things, then also can, especially the API-side technology and the original traditional internet has a relatively large difference. "Billion start" is to provide the SDK, our SDK automatic and large data center docking, as long as the user put on the SDK, you can automatically according to the original settings to highlight the content of the ads you want, is a good moving end to embed.

For example, a mobile browser, embedded in our SDK with the corresponding "billion-hair" effect of advertising, embedded in the ECPC than when the whole of the increase in a lot of time, and found that the yield is much higher than the ECPC growth, which also shows that a problem at present the growth of the mobile end is quite large, The user's behavior is also on the mobile side to earn, through the combination of the two, ecpc growth of the entire Commission growth over 300%.

In the future we will be in the mobile end of more work, I briefly introduce, June more merchants, the number of merchants reached 50, the number of goods over 2 million. December access to 200 home, the number of goods more than 5 million, equal to the open scale of the PC side, at the same time to help the more lazy webmaster, what do not want to do is to promote the flow, the introduction of the mobile end of the shopper, only to the shopping customers embedded in the Web page or the application of nothing to do, To share the bonus of mobile shopping.

The main content of today's speech I would like to use the last word to make a summary, the new decade "billion start" will accompany the vast number of webmaster together to move up the pace, I hope everyone hair!