Qiping: The arrival of the big data age

The

Big data is making up our new continent for tomorrow.

From 2012 onwards, we will migrate from the mainland to the age of large data. The idea that the > 's Big Data era is coming from McKinsey, a

, has caused widespread global repercussions. Many institutions believe that "big data" will become a new investment line throughout 2012 years.

As a specified large data, as defined by EMC, "big" refers to large datasets, typically around 10TB, where multiple datasets are grouped together to form petabytes of data, and these data come from a variety of data sources and are implemented in real time, iterative ways. IBM summed up the large data into three V, that is, Mass (Volume), diversification (produced) and rapidity (Velocity). Large data is often associated with many hot topics such as Hadoop, NoSQL, data analysis and mining, data warehousing, business intelligence, and open source cloud computing architecture. The

as a large data refers to the customization, differentiation, personalized direction of competitiveness. For example, Stephen Brobst, a technology advisor to President Obama's commission, said: "The amount of data produced in the past 3 years is more than in the previous 40,000 years, and the advent of the big data age is beyond doubt." We are about to face a change, the new big data will become the urgent task of enterprise development, and conventional technology has been difficult to deal with petabytes of large-scale data volume. The challenge of this change is the success of the enterprise in the future development process must face. Only those enterprises that can use these new data patterns can build sustainable and important competitive advantages. "

We thought we had entered the data age, but the real data age was just beginning in 2012. The difference is that the previous data is only structured data, is not personalized data, and into the 2012, the proportion of unstructured data will reach the entire Internet data volume of more than 75%, which means the advent of personalized data age.

Heterogeneity, personalization, which is the true nature of data. The same data, like McDonald's and spades with the same looks, still belong to the past.

In the real data age, the network will no longer rush to the data convergence Taobao Mall, but will be flocking to provide personalized competitiveness of the AAAS (analysis that services, Analytics-as-a-service), jumped into the embrace of 3V.

Taobao currently has more than 50TB active daily data, a total of 400 million product messages and more than 200 million registered users on the above activities, more than 40 million visits per day. The role of "big Data", is to put these data collection into the Data Warehouse, and then use the Distributed Technology Framework (HADOOP) to heterogeneous data processing (NoSQL), through data analysis and mining, the development of one-to-one business intelligence, which makes the network business because of small and beautiful, The competitiveness of enterprises and individuals who are no longer playing the price war; Let China create the competitiveness of a country that no longer relies on "Made in China" and turns to "China creates". The

Large data Age also brings new opportunities for businesses with core data technologies. IBM wants to provide end-to-end, holistic, large data solutions, and the robot "Watson" won in the human-computer war. HP, which has failed to see it, has the capital to follow Teradata with the acquisition of Vertica, a warehouse supplier of data analysis. As long as the stupid investors are no more, it is possible to roll over. Not to mention EMC's locations of memory computing and the opportunity to grab big data and cloud computing. Several happy several families worry, look at the data have no.

I personally think that big data, unlike some people say, is another wave of cloud computing. But the cloud itself. Because it is the combination of large-scale data aggregation and customization distribution.

We have come to a new watershed in the human race, so that the decentralization of agricultural civilization, and the centralization of industrial civilization, in large data into one, set the essence of Heaven and earth, releasing infinite Energy, to reach the "bright top" of the information Age.

(editor: Heritage)