Qiuluwei: Hong Kong overestimated Disney's benefits

The Shanghai Disney Project, which is estimated to cost more than 24 billion yuan, has been preparing for the work. A final administrative process is currently under way after the approval of the policymaking body in mid-June this month, and is likely to be officially announced this week. Before, in Shanghai Pudong New Area "Homestead" 5 Years of "Disney" also first gate. Starting from the end of September to release the announcement, by many developers of concern.　　The "Mickey Mouse and Donald Duck" hovering over Shanghai seems to be on the ground soon. Why the establishment of a Disneyland will cause such a big concern, in addition to the fun of the garden, many people have seen it behind the "Disney effect" can not be underestimated. Then "Disney" this well-known foreign brand can pull the Shanghai economy? Will not be acclimatized?　　China's voice line today's online editor-in-chief, Phoenix satellite TV interview director Qiuluwei.　　Moderator: Hong Kong Disneyland is China's first Disneyland, the commencement of more than four years, the cost of 14 billion yuan, opening up to now is more than four years, as you see, there is no acclimatized to the situation? Qiuluwei: First of all, Disney settled in China, whether in Shanghai or Hong Kong, in the overall economic environment, there are more similar places. When Disney settled in Hong Kong, it was mainly because the economy was in a slump after the SARS crisis.　　Now that Disney has settled in Shanghai, it is similar to the backdrop of the global financial crisis, from the big environment, which leads to domestic demand and promotes economic development. In Hong Kong, the SAR government is expected to say that Disney can bring economic benefits of HK $148 billion. But so far, only 117.3 billion, a few 30 billion dollars less than expected. From the number of people said, but also a lot less than originally expected. The first reason is that Hong Kong Disneyland is known as the "mini version" of Disney, it is too small, because Hong Kong is very few. It is also because the SAR government has overestimated the figures of mainland tourists at that time, thinking that Disney will bring great attraction to mainland tourists.　　There was a great estimate of the figures at that time, which did not actually produce such great benefits. Thirdly, in Hong Kong, there is competition from local parks such as marine parks, and the Ocean Park has its own characteristics, the place is much bigger, so there is a situation in which Disney is inferior to the local version of the park.　　As a traditional, old form of play, Disney to now, for young people, especially the young generation of attraction in the end, it is still difficult to say.　　Moderator: A combination of factors, Hong Kong's Disney development may also have some trouble and problems, we return to Shanghai's Disney project, although not officially announced results, but does not prevent it to become the focus of market attention, you think Hong Kong Disneyland have those experience is the future can be used for reference in Shanghai? Qiuluwei: The first is the question of partitioning. The agreement signed by the SAR government and Disney was called "Unequal treaties". Since the Government of the Special Administrative Region (SAR) had paid and contributed to the reclamation and construction of the surrounding buildings, there were 57% of the equity, but not the right to management. In a recent deal with Disney, although shares have fallen to 52% per cent, the new Treaty stipulates that the management fees charged by Walt Disney Headquarters in the US headquarters must be tied to the performance of Hong Kong Disneyland, and that the number of visitors to the Disneyland must be disclosed each year.　　In the past, the Hong Kong government, as a major shareholder, did not know much about the operation of Disney. Another place to learn is that if you are in Shanghai, it certainly involves some of the surrounding infrastructure costs, including such as the formation of land and so on, this money in the end who come out? Another problem is the problem of land expropriation. In Hong Kong, the land granted to Disney is not inhabited and there is no question of compensation for demolition.　　If you really want to settle in Shanghai, if it involves land expropriation, how exactly is the compensation for the arrangement? Finally, and most importantly, the Walt Disney Company looked at the Hong Kong SAR government for its own sake, because at the time of the competition, it also came from various competitors, such as Zhuhai and Shanghai, but because the Hong Kong government made a generous offer and eventually settled down. At present, China's economy to promote domestic demand, we look forward to Disney for Shanghai to bring an industrial upgrading, but this mentality will not let everyone in the negotiations at the time of the disadvantage, which is also worth learning. (Source: BCC net)