Qiyumin, chairman of brilliance: I have no contact with Yang Rong

Source: Internet
Author: User
Keywords Yang Rong qiyumin brilliance
At present, the car industry's most concerned about the two topics-restructuring, Yang Rong car, will be the brilliance of the car on the cusp of public opinion.  Qiyumin, chairman of Brilliance Automobile, has finally opened his mouth. Qiyumin to CBN Reporter frankly: "I step out of the ' brilliance of the Declaration of Independence ' inside, the first two are the old Yang (Yang Rong) the continuation of the autonomous strategy.  "And for the outside hot discussion of the car incident, Qiyumin frankly did not contact with."  Brilliance Automobile's difficult problem on Wednesday, Brilliance automobile main attack A, Class B automobile market two new car--the Chinese Chun Jie FSV, the Chinese new prestige is listed in Beijing.  On 15th, the new car listing site, including the State Council Bureau of Administration of the Department of the nearly 30 central and local government vehicle procurement departments were invited to the scene, it is evident that brilliance is eager to open the door to the government procurement of the urgent mood.  Although the FRV performance of brilliance car last year, but the other two main models of the company and June Jie have become the first half of this year's booming market, so, how to quickly reverse the life cycle of brilliance car new car short of the shortcomings become a qiyumin problem. The new respect is based on the old paragraph on the basis of the improvement, the listing at the end of 2004, the old style is becoming more and more tired, according to the National Passenger Car Federation statistics, the vehicle in the first 6 months of this year sales only 6,479 vehicles, down 21% year-on-year.  Brilliance Auto Sales company general manager Liu Frankly, in the B-class car, the plus level car market independent brands are facing great competition pressure. The price positioning of the new respect can be clearly seen from the consumer market to rudder government procurement purposes, One of the 1.8T Executive Edition and 1.8T flagship version of 199,800 Yuan and 249,800 yuan, the price is significantly higher, such prices in almost the joint venture brand monopoly of the senior car market, there is obviously no competitive advantage, even the accord, Camry, nature and other monthly sales of more than 10,000 vehicles, such as joint-venture vehicles,  Its 2.4L displacement model is only about 240,000 yuan. According to the brilliance of the car "occupy the midfield, up and down, first after the" product strategy, B-class car is the foothold of brilliance, has set a annual sales of 80,000 records of the June Jie model, product updates slow, sales seriously decline.  Statistics show that the first 6 months of this year, June Jie's sales of 12,693 vehicles, a significant decline of 50% year-on-year.  And in a-class car, following the June-Jie wagon, June Jie wagon, June Jie Cross, June Jie Frv, the three cars June Jie FSV officially launched, gradually rich models, an annual output of 150,000 vehicles a Class A car factory will be put into production next year. The car is not bad qiyumin Heart has its own abacus, once to "layman" identity complimentary own qiyumin to reporters: "I have done 3.5 in the automotive industry, the lowest level of car management is operating products, the highest level is the operating brand." All of China's own brands do not have the ability to build world-class brands, China from product management to brand management across, this is not a year or two years of problem, must be long-term. "In the past few years, the frequent executive turmoil of brilliance cars has hurt the company。 Since 2002, after leaving the United States, in nearly four years, has replaced three presidents.  In this respect, qiyumin deeply worried, brilliance senior executives changed every year, play also followed the change, the long-term development of brilliance is extremely unfavorable. Qiyumin quipped, "The old man said," I blew up the mountain at the door of his factory. is to go back to melt, I said it is completely unnecessary, my ' brilliance declaration ' in the first two is the old Yang play: a high starting point of the road of independent innovation, capital market and the automobile industry in the development model of the combination of the original old Yang created, I held him down. "As for the outside of the brilliance of the car and the car has contact speculation, qiyumin Frankly, he has been immersed in the factory in the management of change," with BMW's quality management process thoroughly transformed into our own management process, with no contact with Yang Rong. "I don't know much about the background, I have no say, no comment." "But for the shock-making car project, Qiyumin think that is not necessarily a good thing," so many people talk about research, like bombs on the Chinese auto industry, so that Chinese auto industry scholars, officials, entrepreneurs to think about how to develop the auto sector, I think it is a good thing. " "And for the reorganization rumors, Qiyumin formally clarified," There are rumors that FAW and we reorganized, I can responsibly say, brilliance with my team, no one has contact with FAW. I know in my heart, the enterprise that dares to truly reorganize brilliance has not yet. "But Qiyumin does not reject reorganization, he thinks that China's auto industry is too messy, but restructuring is a very profound thing, now a burst of impetuous, superficial wind, now the big era of restructuring has not come," my point of view, do not do, do a good job, change this pattern, The adjustment of layout will be beneficial to the future development of the automobile industry.  "Related to the car: thousands of miles away, Wei Jin bridge Ding Bin can not say that the magnificent car plan is that thin as a cicada's future, but, it does not withstand who to dismantle?" "If you don't believe we're opening a big time, you must be an idiot!"  "Peters's famous words out of the heart of the Yang Rong." June, has disappeared in the public view of the sudden air gap call home, thrown out the seductive "831111 plan", promised the next 8 years in China's first phase of the plan to invest 40 billion ~450 billion, to build 3 million engines and 1 million vehicle base. Realize output value 1 trillion, tax 100 billion, provide 100,000 people employment.  If combined with the US market plan of 3 million capacity, the plan is up to 4 million vehicles. This huge project is hard to read by anyone who is not imaginative enough.  Especially in the news off-season, when China's auto market than the United States auto market Such news has long to mention the interest of peers, Yang Rong a foreign phone and the lack of news of the auto market is like Ganci hit--it is difficult to lift the waves. As the capital operation "Master" of the Yang Rong, in the original Chinese car ProjectShow is not step-by-step, pick up the ladder, its mind and pattern at that time indeed no one out of their right.  Therefore, we believe that the courage to open up a great age is like no one doubts his outstanding financial skills, but also admire the same as the original news and momentum of the precise handle. While countless people are waving a flag for the return of an old legend, staying calm is a responsible medium for the media's frantic pursuit of car stars. Yes, from the original Gold Cup car to the later brilliance of China, from Rover car to BMW, from the astonishing three listings to the later departure of the United States, Yang Rong comfortable walking between the capital market and the automotive industry.  But even if the wisdom of Yang Rong also did not guess his own down the end, how can we believe that he this week Lang again to strength and emboldened? Moreover, today's rivers and lakes are no longer the era of the Yang Rong. The flagship Chinese car of the era of Yang Rong is now no longer in the scenery, even once the legend of one of the Gold Cup car also in the fierce competition gradually fall alone.  All of this is rightly linked to the fact that it was too preoccupied with capital operations to ignore the auto industry itself. Moreover, in the country to support the auto industry bigger and stronger, merger and reorganization of the "subtraction" is the mainstream.  The car-building plan is really going to fall, and do not say that now the domestic already frequent overcapacity trouble, the team added 1 million large capacity ready to sell to whom? Even if the next Gold Cup is found, and the relationship between the Government is still not clear, how to obtain government approval is a top priority. There are 1 million new energy vehicles, where is the market demand? As the most successful hybrid car, the Prius was launched in 1997 and is now in its 12 time to break the 1 million mark.  Not to mention that even the most sophisticated U.S. auto market's annual sales of new energy vehicles are still hovering below 500,000 vehicles. The story of the car-building is still outside the city, following the regular route, it seems that the truth is shrouded in dense fog can not disperse.  The decryption of the layout may need to organize the automotive industry authority experts to do a coffin conclusive interpretation, and analysis of why we have so many years of "market-changing technology", still can't catch up with a capital bureau. At least in the wake of the dream, but also look forward to thousands of miles away from the miscellaneous to open the outcome of the first!
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