Qualcomm Vice President: different from rival marketing philosophies

Lead: Qualcomm Vice President Raj Taluri (Raj Talluri) and Nvidia CEO Huang (Jen-hsun Huang) have been interviewed by CNET, the US Science and technology information website, explaining their company's four nuclear processor strategy. The following is an overview of the article: Qualcomm announces that it will develop a four-core processor that supports the Windows 8 operating system this week. Nvidia made a similar statement earlier this year. At the Taiwan International Computer show Computex this week, Microsoft even showed a laptop computer running on a Windows 8 system that employs a four-core processor.　　Analysts have speculated that Apple's A6 processor could be a quad-core structure. Thus, the use of ARM chip equipment will face many challenges. ARM chips are transitioning from the low performance of the past to the high performance of the future, in this industry, a few years time the enterprise will have significant changes. Nvidia is actively promoting the quad-core processor, and looks forward to the listing of devices such as tablets and big-screen smartphones that will be available later this year.　　Qualcomm says its quad-core products are still "samples" by early next year, but the company now attaches great importance to energy consumption and design. Last month, CNET editor Brook Crosses, Brooke Crothers, interviewed Nvidia CEO Huang about the company's leading the quad-core processor trend this year.　　In Wednesday, Crothers also interviewed Qualcomm's vice president, Raj Taluri, about Qualcomm's marketing philosophy, which differs from rivals such as NVIDIA and Texas Instruments. "We are different from the marketing philosophy of Nvidia and they have different opinions on how to advertise their products," Taluri said in an interview. "Qualcomm acquired the ARM architecture license many years ago, enabling it to customize the design of the arm processor."　　Nvidia didn't get arm's architectural authority until early this year. "I think we have answered a question that has been faced by the dual-core architecture," Huang said in an interview. The use of multi-core processors is the best way to achieve energy efficiency under the premise of ensuring performance. Our strategy is to ensure efficiency and performance. We hope to ensure the performance of the product without making the transistor super hot. Parallel processing is indeed the most energy-efficient way to ensure performance. As long as the technology can withstand, we will use as much nuclear as possible. Huang added: "There are a variety of applications benefiting from multi-core and four cores, one of which is multitasking." For example, if I buy an application, the entire application will be upgraded, and I will be reading while connecting the device to Wi-Fi, uploading or downloading music. That is, a lot of work at the same time, desktop PC has now achieved this. "(Yong-hung)