Qualcomm's 3G mobile phone chip in Shanghai

Industry insiders said the Low-cost 3G mobile phones have become a major trend, but it will take time to popularize.　　Xu Xiaolin Morning Post data on parity 3G mobile phones, chip dealers attitude began to converge with operators. Qualcomm yesterday announced the establishment of a research and development center in Shanghai, which will focus on chipset solutions.　　Although not expressly, many in the industry analysis, Qualcomm Shanghai Research and Development Center is a major task for the Chinese market for many CDMA mobile phone companies, to provide cheaper parity chip solutions.　　Operator lift price war Qualcomm in a press release, Shanghai has become one of the global mobile systems and mobile design centers, and the establishment of a research and development center in Shanghai means closer to customers and quicker response.　　The Shanghai Research and Development Center is the second company set up by Qualcomm in China before Qualcomm set up a CDMA research and development center in Beijing, but focuses on basic research and development, according to data.　　As the main patent of CDMA chip, Qualcomm provides chip solutions have been taking the high-end route, coupled with Qualcomm's patent fees, so that the participation of CDMA mobile phone research and development of relatively few enterprises, which led to a large number of CDMA mobile phone prices remain high, CDMA mobile phone varieties are relatively few. China Telecom, after taking over the operation of the C network, is eager to change the status quo, has asked Qualcomm to reduce royalties and chip prices, to provide the market with more diverse mobile phone terminals.　　Earlier this year, China Telecom proposed, will focus on the development of "mid-range price 3G mobile phone", "Thousand smart 3G mobile phone", and plans to guide the industrial chain resources to 700 yuan ~2000 yuan between the mid-range price of mobile phone tilt to complement the 3G Low-cost intelligent models of the short board. In fact, telecoms operators ' attitude is "highly consistent".　　China Mobile and Unicom recently vowed to step up subsidies to show the "favor" of the thousand-yuan 3G handsets, and the price wars between telecoms providers have already ignited.　　The ambition of the Union, but the chip makers are clearly not fully prepared. "All the final products--except the television sets, from our experience--if they are to be universal, they must sell at less than 100 dollars, or even less than 50 dollars."　　"This price is usually achieved when market penetration has exceeded 30% per cent," said Tsai, chairman and chief executive of MediaTek Technology, Taiwan's largest supplier of mobile phone chips, in an interview with the Financial Times recently.　　Given that the short-term price of 3G mobile phones is difficult to quickly reduce to $50 trillion, Tsai's comments suggest that the popularity of Low-cost smart models in the 3G, may still take time, the cost of decline is not an overnight. However, Tsai is confident: "From a technical point of view, from 2G mobile phones to 3G, the gap is only a generation, so the basic model or fundamental factors are roughly the same." "According to the information, Taiwan's MediaTek technology and Granville have already killed in the CDMA mobile phone chip market, cool, day language and other enterprises have adopted MediaTek Technology or Granville Chip launched Low-cost CDMA handsets." MediaTek launches smartphone chip, FT said, signed with hundreds of Chinese handset makers in April alone.　　It is worth noting that the cheap 3G handset is not fully prepared, may also include the thin profit of the handset terminal manufacturers. Yulong said yesterday that Low-cost CDMA mobile phones have become a big trend, Qualcomm's latest move for all CDMA mobile phone companies are good, if Qualcomm's solution can make prices cheaper, enterprises will launch a large number of low-cost CDMA mobile phones in the future.