Qualified Product manager should master SEO expert level technology

Search engine optimization is such a technology, that is, follow the search engine science and comprehensive theoretical mechanism, the site structure, Web language and the interactive diplomatic strategy between the site planning and deployment to explore the greatest potential of the site to make it in the search engine has a strong natural ranking competitive advantage, In order to promote the enterprise online sales and strengthen network brand play a role.

Simply put, SEO is a kind of web site in Baidu, Google, Yahoo and other search engines to get a better ranking so as to win more potential customers a way of online marketing, but also SEM (search engine marketing) a way.

SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

SEO has been most of the site understood and the use of different degrees, many network companies will have a person responsible for SEO work, or to find specialized to do SEO outsourcing companies in doing, it is evident that the importance of SEO work.

But for the product manager, in the product discussion when SEO personnel difficult to participate in, especially the part of the outsourcing of the company, so that the SEO personnel to participate in the product discussion more trouble, resulting in the design of the product after SEO optimization, wasted a lot of human and financial resources, and some optimization work is not in place. So as a qualified product manager, we should be half of the SEO experts, in the design of products to take into account the SEO problem, because the product design into the SEO is better than the later optimization effect much better.

So, as a product manager, we should design products from which aspects of the SEO work?

1. URL Design

URL in the SEO optimization accounted for a large proportion, and this is the product online after the SEO staff is difficult to change, so this is the focus of product staff SEO work.

To do a good job of URL design, first of all have to know what kind of URL is more easily indexed by search engines:

We continue to study the search engine at the same time, search engines are constantly studying the user habits, through the URL to judge the professional degree of the site and the importance of each page is a search engine simulation of a user operation, the following is the site URL in the search engine priority:

1, www.pcw.com.cn Generally, this URL should be the home page, a site the most important pages;

2, zl.pcw.com.cn Channel Home page, the importance of second only to the home page;

3, www.pcw.com.cn/media/First Level column homepage, the important degree second in the channel homepage

4, www.pcw.com.cn/index/forum/Level two column home page, the importance of the first Class column home

5, www.pcw.com.cn/aaa.html ordinary article page

6, bbs.cfan.com.cn/viewthread.php?tid=789238 dynamic batch generated page

We can see that we design a product, as far as possible to use the high URL method, especially the final page, must not ignore, like some such as www.pcw.com.cn/media/zhuanti/mp3/aaa.html URLs such as as little as possible, or not appear. And more in the form of zl.pcw.com.cn/thread-743216.html or www.pcw.com.cn/media/743216.html.