Qualified SEO consultant needs the ability

Absrtact: Now many enterprises are very important to the network resources, have to do the optimization of the website, this time also gave birth to the SEO consultant this industry. See this, some friends will say, SEO Consultant is to be beautified SEO commissioner, in my opinion, consultants obviously can not and

Now many enterprises are very important to the network resources, have to do the optimization of the site, this time also spawned the SEO consultant this industry. See this, some friends will say, SEO Consultant is to be beautified SEO commissioner, in my opinion, the consultant obviously can not be equated with the Commissioner, because a good SEO consultant not only to the final optimization results of the site, and even the team plays a vital role, so this position is not what you want to be good.

Familiar with the entire SEO operation process, as the industry "full expert"

But from this point to prove that the SEO consultant is not a simple SEO commissioner, because the SEO commissioner does not need to be familiar with the entire SEO operation process, only need to master the basic outside the chain construction skills and optimize resources on it, and SEO consultants obviously to the entire optimization process has a general impression, take my company's consultants, He to the keyword competition analysis, the competitor's station data analysis, the related domain, the google link link, the robots setting, the title and the keyword setting, the label optimization, the outside chain construction and so on are quite familiar, because since is the consultant will be omnipotent.

Be able to assist Supervisor to develop SEO optimization plan

We all know that SEO optimization plan is divided into long-term, medium and short-term three stages. Which stage is used in what way, what kind of effect these are SEO consultants need to pay attention to things, or our company's consultant, in each order to do the optimization, he will work with the Director to develop a table, this form will be the main task of the Division of labor for a reasonable distribution, And then we all follow this plan methodically, and in this step I would like to remind you of a bit (learned from my advisor, of course) that when making a plan, as an SEO consultant to make a reasonable prediction of the problems that may arise, and then give your own solution, Although no one is willing to appear this kind of situation, but it is always to do a good job of prevention.

Penetrate into the market to understand the needs of users, reasonable business customization

The user is God, this sentence applies everywhere, we do the site is the most fundamental is to please users, Baidu statistical analysis, Baidu Thermal diagram analysis, PV, bounce rate, UV analysis, independent visitors, page stay time and so are we need to use the tools, after all, only the user satisfaction, our website can have long-term development, And as SEO consultant, should be the most refreshing to know the needs of users and what is expected, just like a lot of people are micro-bo control, like to share their favorite things online, then we do site optimization, we should add a "share" button, and now looking to optimize the service of customers basically want to see short-term benefits, So the consultant on the basis of this demand for "one month to ensure the first page of a keyword" service, special circumstances special treatment.

Prioritize, logical, clear, goal-accurate

In SEO optimization team, often consider two issues, that is, the Internet aesthetics and the timeliness of income. These two areas are clearly based on user and market demand for a Web page design and content-filled logic analysis, need to further analyze the natural logic of the site of the key words, and then filter out the most appropriate core keywords, and eliminate redundant keywords, these are the consultant-led, So this requires SEO consultants in the optimization of the whole process to prioritize, work methodically, leading everyone like the most should be the development of relevant content to move closer, do all the optimization strategy complement.

Lead by example, optimize process with transparent and reasonable method

It is undeniable that many SEO companies in order to short-term effect at the use of some illegal optimization means, or keyword accumulation, or generate garbage bridge page, and more cheat Friends station exchange links, in short, full of tricks. For a team commander, SEO Consultants should abandon this practice, by example, with a reasonable optimization strategy instead of Black hat practice, the entire SEO optimization process transparent, in fact, this is also conducive to our case publicity, because we take the most reasonable way to achieve the most direct effect, For their own brand building is also very good, after all, such a mentality can let us know more honest, professional customers.

Good at learning, not portentous

Actually, that's what I want to say, because in the SEO company consultant This position is generally by the industry veteran, because their actual combat experience, optimization of knowledge, but even a person in the cool, there is not something, and the internet is a changing world, the past operation skills can not always be applied , only continuous learning to grasp the latest developments in the industry, this from another aspect of the requirements of SEO consultants can continue to learn to enrich themselves, or our company's consultants, although a more than 10 years experience of veteran, but still often communicate with us, a little shelf not, for such a boss, Even if we are sure to tell him the latest ideas, not afraid of criticism or ridicule, because everyone in front of the internet are "students."

SEO consultant is not simply SEO commissioner, a team operation, a list of the implementation of the need for consultants in the planning direction, at any time to solve the problem may arise, as I see, SEO Consultants Sometimes the utility is much larger than the supervisor.