Quality for still successful website construction from six "good" start

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

No one can ignore the existence of the Internet, especially the enterprise, network marketing is still opened to open the market another door. The future competition between enterprises must be on the Internet, no "network" of the era is quietly coming, corporate Internet applications are also a lively and extraordinary. This performance is, on the one hand, more and more enterprises began to net, have started to build their own company's website; On the other hand, many companies have begun to expand their tentacles to search engine marketing, keyword ads and Web site optimization. So flowers, not all are everywhere vitality, many companies, although there is a site, but a long period of lack of maintenance near-form, such a site is undoubtedly a failure.

For enterprises, the site is face, the failure of the site will even affect the corporate image and marketing work. The enterprise website construction needs not only exquisite design, but also needs each detail to pursue the quality. Moreover, the successful website must be attention to detail and keep improving. Shanghai website Construction Company Pilotage Technology, whether it is marketing-oriented web site building, or functional Web site production, or promotional display-type website design, should attach great importance to quality. Excellent site should be from the following six:

First, the good domain name wins the person

What is a good domain name? Let it be remembered, and effectively convey the value of the enterprise, is a good domain name. Short and easy to remember the first judgment of the domain name callout, even if not short also must be easy to remember; the second principle of good domain name is advantageous to the website optimization, takes care of the search engine cognition, for example uses in China we use the product Hanyu Pinyin as the domain name, is advantageous to the Chinese search engine Taking into account the brand is also a key to judge the quality of the domain name, with the company logo or company name as the domain name, on the one hand can make people easy to remember. On the other hand, it also protects the intangible assets of enterprises.

Second, good host security operation

Relative to the thousands of tens of thousands of web site design production costs, the cost of the host can really ignore, especially now the vast majority of enterprises are selected by the virtual host. But a lot of webmaster is not go out of the Bureau, but care about so hundreds of dollars, but good site content always need stability is the server show out. A good host is not the size of the space, but the server configuration, not only the speed, but also the stability of the operation, while the price does not care too much, cheap there are cheap reasons, expensive also has the truth. We even suggest that, if possible, configure independent IP for the host, which will greatly benefit the later site optimization.

Third, good design deductive value

Shoddy times have gone without return, competition has entered a delicate contest. With the continuous development of WEB2.0, evolution is not only a function, but also reflected in the design. This is why many companies redesign the site every two or three years, because the site representative of the company's image, and people's aesthetic views are always advancing with the times. Good design can first embody the industry of the enterprise, good design can speak, so that people do not need to read a look at the industry to know the ownership; Good design can also deduce the value of the company, the first design must be in line with the Enterprise VI standards, and the design of detail-specific is representative of the company's image.

Iv. good content wins with quality

Let the pseudo original ghost to go! Although pseudo original can promote the site ranking to some extent, but it is missing value. Website Construction wants to obtain the success, must have the user as the center, the website construction today lacks the value tomorrow will lose the user. The good content first body now, the content and the website topic is closely related, at the very least, and the website theme is interrelated, good content also table now, it can reflect the value of the enterprise, so that users read the content of the time is imperceptible; good content is the most important criterion, is the real perception, is the user can get value from the content. The good content judgment way is through the website browsing quantity, the browsing depth, the stay time as well as the rate of retention.

Five good websites to win in search

Search engine has become a door into the Internet, enterprises to carry out internet marketing, it is inevitable to face the search engine. For search engines, nature has become an important indicator of the quality of the site. Search-oriented web site is the first search engine can easily crawl the content of the page, has a good collection of performance; second, it is possible, the search for a continuous optimization of the site, so that keyword ranking as far as possible by the front. Even if not optimized, the only keyword advertising promotion, and now Google and Baidu also introduced the concept of quality degree bidding. Simply rely on high prices, has been unable to long-term ranking in front.

Six, good marketing horse to work

Since it is a corporate website, marketing can not be avoided. Marx had already said that it is a crime to run a business without profit. With exquisite design, stable operation Security, has a good search performance, the rest is the marketing transformation. From the website construction angle, the good marketing type website manifests in two aspects: one is the website layout, whether the user can be arbitrary, quick to find oneself needs the thing? The second is the reasonable use of marketing tools. For example, online customer service system, as well as flow analysis tools and so on. The Web site design is more, when users have the desire to buy, but can not find contact, this must arouse enough attention.

For Web sites, the user experience is the only criterion for judging the success or failure of the site; for corporate websites, a good user experience is the success or failure of the marketing work. And good domain name good operation security, good design content, the ultimate goal is for marketing services. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that the site construction to win the fundamental fact is still in detail, successful website is not limited to the above six performance. In the process of website construction, only we combine the needs of careful refinement analysis, and lean implementation can truly "product for Still, quality leading", can really create a quality marketing-oriented website.