Quality of the site content should have the characteristics of what

Absrtact: As users ' needs change. Search engines are constantly adjusting. Now the user is no longer deliberately to see the content of a website. Think more about whether your site's content will help him quickly. Is your article in time to let him

As users ' needs evolve. Search engines are constantly adjusting. Now the user is no longer deliberately to see the content of a website. Think more about whether your site's content will help him quickly. Whether your article will be able to get him or her to gain in time. As well as your professional degree in this industry also has a factor in the assessment. So the professional production of website content, is bound to become the website development, SEO staff website Operation thinking of a core factor.

More outside to promote the creation, in many websites news source, the promotion information must be behind closed doors behavior. Like you open a shop. If your shop service and professionalism as well as freshness can not meet the user. Outside a lot of promotion and advertising can undoubtedly bring new customers. What they need from the old customers is that you can give him continuous help. This is a practical assessment of our website operators. Have to pay attention to website content construction. All search engines are cloud, all network marketing promotion is a kind of technique. But the real can bring benefits to your site is always customers, netizens.

Then how the site to build content, high-quality content should have the characteristics of what ... In this article to share.

Performance of quality content:

1. Rich degree

2, timeliness

3. Normative

First, for everyone to say, the richness of the factors:

Content elements of the composition of the Web site are text, pictures, video, flash common requirements. It also includes recommendations for quality articles and ads that are reasonably relevant. There is your site domain name path and the opening speed of the site space. These indicators are undoubtedly the evaluation of the content value of our website. It also includes factors such as whether your content will solve its needs.

So how do you compare your opponents to the site in this area? If you are going to build a characteristic content that. We know the personal site. Site weight, the opening speed of the site is undoubtedly a comparison of well-known sites we are a great trauma. Can not be satisfied. So what can we do?

(1), content construction, many sites are homogeneous layout. Copying and pasting is the core of many Web site content. Especially the news type website. Then these will make the user feel that I choose which site to look at. What we need to do at the same time is to differentiate. We can build on the content. Give him a certain element of the processing. For example, a portal network in Hanzhong, Shaanxi, reported. There was a traffic accident in one place. Then we can no longer edit the time to add a kind of hanzhong elements. such as Hanzhong dialect. For example, warm tips Hanzhong local people should pay attention to such events.

(2), we also found that many sites in the report when the use of the form of the wheel show. Page-by-page paging allows users to better view the information. Of course, we also found a lot of sites. So we are doing content to make it easier for users to browse. Let the user browse. For example take pictures and writings together form. More convenient for users to browse.

(3) video and text plus picture description form. Speak more perfectly. This makes it easier for users to browse.

(4) The path of the Web site and the use of breadcrumbs is undoubtedly a key to the operation of the website. Users look at one of your content and know that you are in that section of your site. The path can be clearly indicated. The breadcrumb path tells the user that the page is also the core factor now.

(5) The content of the website recommendation and the advertising factors of the website. If you still use a random recommendation. The content of the whole station is recommended. Then you lose the professional factor. If you're still recommending financial ads in the Gourmet section, then you're a fool.

There are two kinds of recommendations for content. One is targeted users have the next demand. Articles appearing in related recommendations, such as the same demand situation. For example, the purchase of Jingdong products. I need a notebook to find a 30000 dollars. He would recommend a product of the same price. And the people who browsed the product also browsed those products. and other products under the same brand. Three modes. Grasp the user from the price point of view, brand and other users to give him the reference value factors to consider to write content this is a very good way for users.

Many websites mainly rely on advertising to eat, but unreasonable ads will also affect your site. In short, grasp the needs of users. The correlation factor is very central. Don't deliberately advertise anything. It's a natural recommendation.

Second, timeliness factors

Undoubtedly, especially the information site, news sites, competitive more large-scale industry enterprise site. To be able to provide users with the first time something new is a heavy weight of the assessment indicators.

such as news sites. An incident occurred in a certain community. A lot of websites are starting to explode. A person who has long been concerned about your site. Suddenly found that your site does not have this content. What do you think? Lead to a certain proportion of the loss of old customers.

Then you have to think about whether or not your site has this phenomenon. How often is your industry fresh, One or several hours a week? So the website operation needs a continuity. and constant attention ...

Iii. norms

This is a very generic word. Many people cannot touch the essence of it. Perhaps the above two factors can be easily observed. But for the normative. Most of the time there is a prediction and creativity. Of course, the production of this content is to grasp the user's immediate needs to tap the process of further needs of users.

An industry, or a Web site system for a period of time, there will be a new way and ideas. With these appearance, will create a group of people in the present period of glory. This includes the content, including the overall web site system. Some are an innovation based on the original site. Leading and peers. One is a newcomer. Understand the peer a shot can be innovative. These are a lot of cases.

For example: Hao123 's navigation era pioneered. is a rich satisfaction after a search engine needs change, such as the emergence of the Urban China Web site Alliance in the talent Network, forums and classified information. Can combine three kinds of factors organically. Go from a user who likes to post a resume for a job and job. And a lot of people like to publish some of their work puzzles and problems in the forums. When organic combination breaks a rule. But to meet the user's overall needs.

For example: There is a franchise site. He was constantly joining in. The user's viscosity has lost the site constantly appearing all new users. Another fundamental change in the Web site requires a deep thinking. How to meet the user. This requires innovation. If you can't hold it well. Will cause the user more disgusted. Then they think of the idea of creating a circle of communication ...

For example: SEO Research Center website, mainly do SEO training, know that users in the learning of SEO when there are problems to answer demand, download demand and system training needs. Such a targeted understanding of the user. can be perfected. And you can do better in this area.

Summary: The site's operation is heavy and the core is the site content construction. Then the rules of each industry are different, and the strategies under different rules are different. In short, we need a lot of detail thinking. To constantly meet the changing psychological changes in the user. We need to continuously observe the user to observe the peer, the market to grasp the first time changes. This will above in this market.