"Quality reading", a Pinterest of the reading world

Pinterest such a newspaper clipping type photo-making network does not have a similar volume sample in China, but what about the "text reading" version? "Product reading" is generally such a product, the product can be dismantled in the structure of the flipboard+evernote+pocket, the content of a variety of "useless" articles, using the card-type design.

First, it is a content aggregation platform, the content of each source crawl over and the Reading experience optimization (text, graphics, video effects are good), such as reformatting, content to heavy and so on; but unlike the simple aggregation platform is, "quality reading" launched the UGC force on the article for two-degree screening, Editing a theme into a "book" is a collection of different panels for Pinterest, while other users can "subscribe" to a content that continues to focus on relevant points of interest. In addition, "product reading" there is similar to the pocket of the web-side article collection function, which is obviously conducive to users can put more souce good content into the "quality reading", which with pinteretst let users to the station outside the exquisite picture into their platform is a truth.

In the long run, "Quality reading" collection is a broad spectrum of users interest. Yes, like all content consumption platform, "product reading" will also be based on the user's preferences related to the book, according to the user's collection of articles outside the site, it can also capture the user's point of interest in the transfer of the recommendation has been adjusted.

In fact, people clipping, collecting postcards, records are a truth, but in the era of living digital the corresponding concrete form will evolve, some readers should have noticed that some time ago Pinterest has tentacles to the discovery and sharing of music content, Baobuzzi future will have video- This means that the next generation of video-aggregation platforms may be the product of the next interest map, but certainly more ue/ui. This is also "quality reading" the direction of future efforts.

In terms of profit model, it should be the original advertisement, after all, banner-style advertising is becoming more and more inopportune, Pinterest ads to be like beautiful posters generally. In addition, the distribution mode of this advertisement is very interesting, in the long run, if a user edited the book subscription is large enough, it may be the middle of the interests of the divided, equal to say that UGC has been flat the entire advertising platform, of course, the media itself can also be claimed, or create their own book to participate in the partition.

From the "Quality reading" example, we can again verify that BuzzFeed, moral selection and so on in the media, or monitoring technology, or UGC, coupled with a number of human algorithm, not directly produce information companies weave a hidden point of interest in the information network.

From the core team background, "quality reading" the team should be a technical faction, its co-founder Xu Zanzan, Chaping previously in Sun China, Mozilla China, AOL, the company's various technologies for their own development, such as the Chinese content of the identification analysis, search, the contents of various platform devices real-time synchronization and so on. The team has a total of more than 20 people now.